Bernadette Bisculm www.bisculm.com @BisCulm

Checklist

Content Marketing

for Hospitality and Tourism

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1. Analyse your position.

Strategische Hilfen

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2. What is your goal?

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3. Who are our dream-guests?

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4. What do your guests want?

5. What are your Subjects and Keywords?

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6. Who is where, when and with what device?

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7. Plan your way to your goal.

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8. Guide your guests to your hotel – step by step.

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9. Who supports you?

Take employees, friends, ... with you.

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10. Who helps you in case of need?

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11. Measure and optimize.

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12. Give your guests your hand –

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also in the virtual world.

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BisCulmCom info@bisculm.com

www.bisculm.com

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