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Agenda
Stakeholder Input
Current Social Media Outreach
Recommendations
Stakeholder input
36%
20%
16%
12%
9%
Professionals Personal Use of Social Media
Where professionals
prefer to engage
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Students preferred engagement
Students want fun
APA’s current social media success
Current outreach
LinkedIn Highest membership, high degree of engagement
Facebook Large membership, modest engagement
Google+ 65 people have included APA in their circles, easy to add APA to your circle
YOUTUBE
105 videos
> 44,000 views
217 subscribers
Current outreach
Flickr
APA NJ has 469 pictures posted
New account with five boards
Current Outreach
Remove
Myspace and ning
Add
Slideshare or other slidesharing presence
Social media strategy for the president of the APA
Engaging through videos
Recommendations for Student and Young Professional Engagement
Engaging students
University Tweets
Host a YouTube Contest
Growing Skills at the University
and State level
Engaging Young Professionals
Targeted Webcasts for New
Professionals
Educational YouTube Series
Recommendations for the Great Places of America Program
Great Places Program
Wikipedia
Pinterest & Flickr
Yelp & Foursquare
