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Social Media Marketing for[your company]
Nicholas MoeSocial Media Marketing Consultant
Twitter.com/nico_moeMarketsharing.blogspot.com
Agenda
1. Social Media Marketing – What is it?
2. Octopus Model of Soc. Media Marketing vs. SEO
3. The “dangers” of Social Media Marketing and the Octopus Model
4. Current [your company] assessment
5. Interactive review of [company] Social Media interaction
6. Recommendations and TO-DO
Social Media Marketing
Octopus Model Product Relevancy – Which markets apply to me?
Head and Mouth – Established for lead engagement, nurturing, closure, follow up?
Tentacle Generation Engaging Active Interactive
SEO vs Octopus
SEO
– Content strategy
– Time vs ROI Is organic search
relevant to product?
– Other SEO strategies
Octopus Model for Soc. Media
Tentacles content Blurbs/reposts = relevancy Conversation
• Engage consumer base
Octopus Model - Dangers
Unknown Tentacles - 3rd party
Foul Tentacles - “attack” posts/conversations
Damaging Tentacles - Dead ends, inactive, outdated, “boring”
Over-extension of time, resources
Not every company needs to be on EVERY Social Media
[your company name here]
Current Social Media Blog Google+ Twitter Facebook Linked-In 3rd Party (Ads, forums,
etc.)
KEYActive Participation
[Bi-]weekly Participation
Automatic Updates?
Lets take a look at how we are currently utilizing Social Media
[your company]: TO-DO Final assessment: a little bit of Social, SEO
EXAMPLE Add social network links to blog Clean up/close up/streamline 3rd party “time
consumers” (forums, sidebar ads) Need to re-focus for few keywords [recorded via
marketing automation program] Generate content via blog, increase exposure (Soc. Media)
Automation – Utilize (via “campaigns”) to engage tentacles – increase reach, decrease time invested.
Direct to landing Pages, NOT homepage 100%