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Social Media MarketingYour guide to Social Marketing
In 2010 Gen Y OutnumberedBaby Boomers
In 2010 Gen Y OutnumberedBaby Boomers
97% of them have joined a social network.
By 2013, 67% of all Internet users will use social media
90% of 18-29-year olds sleep with their smart phones
90% of 18-29-year olds sleep with their smart phones
Social Media Sites• Facebook
• YouTube
• Foursquare
• About 2,000 others
B2B Marketers spent $11 million on social marketing in 2009.
This is expected to increase to $54 million in 2014.
40% of B2B companies devote 1 or more full-time employees to Social Media Marketing
Compared to 54% of B2C companies.
If Facebook were a country it would be the world’s 3rd largest.
In Charlotte there are 1.1 million Facebook users who are over 18 and live within a 50 mile radius.
It’s not just for kids any more.
Fastest growing segment:Women over 55 years of age
Almost half of the country is 26 years and older.
25% are over 35.
FacebookThe Three E’s
FacebookThe Three E’s
Educate
FacebookThe Three E’s
Educate
Entertain
FacebookThe Three E’s
Educate
Entertain
Engage
• Business to Consumer
• Business to Consumer
• Profile Page vs Friend Page
• Business to Consumer
• Profile Page vs Friend Page
• Custom Graphics
• Title is important
• Hyperlinking
• Target your market
• Using the page as the company
twitter1 in 5 tweets mentions a product or company by name.
twitter• @paperblossommkt
twitter• @paperblossommkt
• 140 characters
twitter• @paperblossommkt
• 140 characters
• Following vs Being Followed
twitter• @paperblossommkt
• 140 characters
• Following vs Being Followed
• Retweeting and # tags
twitter• @paperblossommkt
• 140 characters
• Following vs Being Followed
• Retweeting and # tags
• Custom graphics
80% of companies use LinkedIn as their primary tool to find employees
• Personal Profile
• Personal Profile
• Company Profile
• Personal Profile
• Company Profile
• Targeting and Connecting
• Personal Profile
• Company Profile
• Targeting and Connecting
• Groups
YouTubeYouTube is now the 2nd largest search engine.
YouTube
YouTube
• SEO
YouTube
• SEO
• Virtual Conversation vs Written Comprehension
YouTube
• SEO
• Virtual Conversation vs Written Comprehension
• Establish a Virtual Relationship
YouTube
• SEO
• Virtual Conversation vs Written Comprehension
• Establish a Virtual Relationship
• Educate the Market
YouTube
foursquare
• Check-ins
• Promotions
• Friends can “Friend” you
• Friends can stalk you
www.paperblossommarketing.comfacebook.com/paperblossommarketing
@paperblossommkt
