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Social media for the scared sacred

Bradford DioceseKadugli House27 Feb 2012

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Understanding how the internet has changed

Web 1.01996Internet like a giant Yellow Pages or EncyclopaediaOnly one way communication

Web 2.02006Internet full of ‘user generated content’ ie people publishing to the web – videos, blogs etc. Social Media, two-way communication

Web 3.0 or Web X2011…Internet becoming ubiquitous – integrated into every aspect of life and accessed from mobiles & other devices as well as PCs

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One-way communication

Two-way communication

Many to many communication

This means we need to be everywhere – not somewhere!

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What is Social Media?

They are different tools for:• Communicating• Sharing• Collaborating

It’s about people – it’s social

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Examples of Social Media we’ll look at today in detail

FacebookTwitter

Blogging

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Seeing Social Media in action

http://www.youtube.com/watch?v=GkHNNPM7pJA

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Why should Christians or the church get involved in Social Media?

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How does Twitter work?

http://www.youtube.com/watch?v=oWCaXXKcHWE

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The Pope is tweeting through Lent!

Good for:• Breaking news• Building a network• Asking questions• Sharing pithy statements/quotes• Discipleship eg:

http://storify.com/richardlittleda/crowdsourced-wisdom-on-prayer/slideshow

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1 in 3 people are on Facebook!50% of UK pensioners are on Facebook

Good for:• Keeping in touch• Sharing news stories and media• Organising eventsYou can have a church or youth group page that’s separate from your personal profileSee my guide here: http://bryonytaylor.com/2012/02/24/a-introduction-to-facebook-for-churches/

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Blogging (I recommend Wordpress.com)

Good for:• Using as a hub for all your social media channels• Sharing news (alternative to traditional

newsletter, ‘thoughts from the vicar’ type articles)

• Building a following• A blog is essentially a website – wordpress.com

is free – so effectively you get a church website for free!

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Case study:Pudsey Wedding Fayre at Pudsey Parish Church

• Wordpress blog http://pudseyweddingfayre.co.uk• Twitter @pudseywedding• Facebook http://facebook.com/pudseywedding

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What about privacy?

• Never think anything you put online is private

• You can moderate comments on Facebook etc.

• You are responsible for what you share online

• You control your own privacy online – each site has settings that you control

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What about safeguarding?

• Follow the rules of the site you’re using, eg. Facebook users must be over 13

• Always get permission to share photos/video – easy way around this is to get people to upload their own photos/videos!

• Use your own child protection policy – reporting suspicious activity in the normal way

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My 3 golden rules:

Don’t be afraid!Go for it, don’t be timid, you just have to give it a try.

Don’t be stupid!Don’t write anything you’d be embarrassed for a loved one or your boss to read!

Be yourself! Be authentic, people can spot a fake.

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Who’s on Twitter?

@nickbaines@ilkleypc – Ilkley Parish Church@stpetersrawdon – St Peter’s Rawdon

Is anyone on Facebook?

I couldn’t find any churches from our diocese on there! (Don’t worry, very few churches across the UK are using Facebook yet).

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Some other sites to be aware of

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Scenario 1:

Jenny just had her little boy baptised at your church. She comes to your mothers and toddlers group but not to church services. She uses Facebook and can access it on her phone.

How could you engage her through social media?

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Scenario 2:

You are running an Alpha course at church. A number of the participants use social media.

How could you use social media both to advertise the course and keep in touch with participants?

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Scenario 3:

You have a board at the back of church where people can put prayer requests.

How could you bring this into the 21st century using social media?

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5 marks of mission – how do these bear out in social media?

To seek to transform unjust structures of society

To respond to human need by loving service

Proclaim the Good News of the Kingdom

Teach, baptise and nurture new believers

To strive to safeguard the integrity of creation and sustain and renew the life of the earth

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Tips for getting started

• Don’t run before you can walk• Find out where people are – who in your

church is using social media?• Go where your congregation and

community are • Use what you’re comfortable with• If possible get a current user to manage

your social media accounts• If you set up a social media account be

sure someone is responsible for it – you can’t create something and then leave it

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Tips for getting started

• Once you have accounts, put links on your church noticeboard, posters and on your newsletter

• Encourage visitors to go to your social media accounts (blog, twitter, facebook)

• Consider how you can use your social media with different groups you run at church – eg. Mother and toddler groups, Alpha etc.

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Resources

• http://bigbible.org.uk/• http://digital-fingerprint.co.uk/• http://bryonytaylor.com • http://www.prayoneforme.org/• http://www.twurchofengland.org.uk/• http://www.dur.ac.uk/codec/about/• http://christiannewmedia.com/• http://ibenedictines.org/

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Thanks! Keep in touch! http://bryonytaylor.com I’m @vahva on Twitterbryony.taylor@gmail.com

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Image acknowledgements 1. Monkey by coxy on Flickr2. Change by CPCBrass on Flickr3. Social Media collage by

Kdonovan_gaddy on Flickr4. Tools by zzpza on Flickr5. Web by puliarf on Flickr6. Tortoise by Mr. Thomas on Flickr7. Why by openpad on Flickr8. Mobile phone by Rakka on Flickr9. Facebook by Thos003 by Flickr10. Twitter by Rosaura Ochoa on Flickr11. Journal by Curtfleenor on Flickr12. Notice boards by Ingy the Wingy on

Flickr

13. Privacy by The Incredible how on Flickr

14. Guard by Splutterbug on Flickr15. Child by Leonid Mamchenkov on

Flickr16. Dinner table by Orphan Jones on

Flickr17. Prayer by bhsher on Flickr18. Start by Pobre.ch on Flickr