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SOCIAL MEDIA
FOR THE SCARED
Dr Bex Lewis, Digital Fingerprint
http://j.mp/sms-guides
February 2015 for: http://www.girlguiding.org.uk
This work is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0 International
Today’s Session
• Introductions
• What is social media?
• Why bother with social media?• Introducing: social media culture
• Why is there so much fear?
• Where to Share? The toolboxOpportunities, ethics and etiquette
• YouTube
• Blogging
• Other
• Basic Strategies: Who/When?
https://twitter.com/drbexl
Let’s “tweet” each other… “Let’s Tweet Each Other”
WHAT IS SOCIAL MEDIA?
Image Credit: Facebook Meme
Even though in practice, face-to-face
communication can, of course, be
angry, negligent, resistant, deceitful and
inflexible, somehow it remains the ideal
against which mediated communication
is judged as flawed.
Prof Sonia Livingstone, Children and the
Internet: Great Expectations and Challenging
Realities. 2009, p26
SOCIAL Media
Don’t look to “PUBLISH” but to
“CONVERSE”
Image Credit: SXC.Hu
http://youtu.be/MpIOClX1jPE
WHY BOTHER?
POSSIBILITIES
Understand the Culture
http://youtu.be/zxpa4dNVd3c
Networks of Networks
Image Credit: Purchased Stockfresh
Social Media: More than
the cherry on the cake!
FEARS
WHY IS THERE SO MUCH FEAR?
Image Source: RGBStock
An incredible new
technology enables the
transmission of text on a
worldwide basis. It rapidly
reduces production and
distribution costs and for the
first time allows large
numbers of people to access
text and pictures in their
own homes.
https://twitter.com/hanelly/status/405754162555944960/photo/1
A moral panic may be
defined as an episode, often
triggered by alarming media
stories and reinforced by
reactive laws and public
policy, of exaggerated or
misdirected public concern,
anxiety, fear, or anger over a
perceived threat to social
order. http://www.ashgate.com/pdf/SamplePages/Ashgate-Research-
Companion-to-Moral-Panics-Intro.pdf
Image Credit: Stockfresh
Human Beings
at machines, not
“are machines”
Image Source: Stockfresh
Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
Digital Literacy (JISC)
“digital literacy defines
those capabilities which
fit an individual for living,
learning and working in a
digital society”
WHERE?
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
http://www.adweek.com/socialtimes/kids-social-media/496323
7 Essentials for Facebook
1: Personal Profile
2: Write on Walls
3: Pages
https://www.facebook.com/girlguidinguk
Managing Expectations
While we welcome members’ posts,
comments and feedback on Facebook,
Girlguiding is a non-political organisation
and we reserve the right to remove or delete
any posts that are of an overtly political
nature, that infringe Facebook’s Terms of
Service, that are identified as spam, that are
designed to cause offence or otherwise
detract from the positive experience of the
majority of our Facebook users.
https://www.facebook.com/girlguidinguk/info?tab=page_info
Facebook Insights
4: Groups
https://www.facebook.com/groups/2247586524/
This is an unofficial group for members of Girlguiding to share ideas & thoughts about anything involved in Guiding.
Stuck for game ideas? Looking for a new badge to work through? Got a dilemma in your unit? Come & chat here in the group with fellow Guiders for ideas; any info you need, any questions you’d like to ask, stick them in the group. All we ask is that you try & keep on topic as much as you can. We don’t mind the odd occasional bit of randomness though!
Racist, rude & discriminatory posts will be deleted, in line with official Girlguiding recommendations. Please do not post anything that may bring Girlguiding into disrepute.
Although we are an unofficial group and not endorsed by Girlguiding, we always want to adhere to official policy within the group, so please keep this in mind before posting. We would particularly like to highlight Girlguiding online policy, which we would like you to think about before posting in the group, particularly with regards to posting pictures. The policy can be found here -https://www.girlguiding.org.uk/members_area__go/running_your_unit/safety/communication__online_safety.aspx (You will need to log into Go! to view the page). If you haven’t already read the pages there, please have a look. When posting pictures of girls, as long as you have written permission from the parents before you put them up and avoid mentioning full names or other information that could reveal their identities, then it is allowed. If admins see anything posted where a child can be identified and no permission is ascertained, info will be deleted.
If you want to sell anything in this group keep it Guiding related. We're all badge addicts and happy to see badges being sold on here, old uniform and equipment, anything like that as long as it's Guiding related. Any posts selling stuff not related (ie. not craft/badge/uniform) will be deleted. Repeat offenders will be blocked. People signing up just to advertise their business will likely be deleted. Posts advertising non-Guiding-related businesses will also be deleted.
Lots of new people are asking to join, & we try hard to keep spambots & profiles out of the group; it's always possible that someone may slip through the net either way. If you are human(!) & believe we have rejected your request in error, please send us a message & let us know.
5: Events
6: The Like Button
7: Help!
https://www.facebook.com/help
We can see the potential for…
Image Credit: Landingnet.co.uk
10 Essentials for Twitter
1: 140 Characters
https://twitter.com/girlguiding
2: Retweets
Train Tweets
3: Conversation
4: Followers
5: Bio
https://twitter.com/DursleyGuiding
6: #Hashtags
7: Trending Topics
01/02/15: 13:48
8: Favourites
9 : Verification
https://twitter.com/Tanni_GT
10: It’s good for…
• New connections via shared
interests
• Building your “brand”
• Pre/During/Post Event Conversations
• Breaking news
• Asking questions
• Sharing good resources
• Sharing pithy statements/quotes
• Being “polemical”
P.S. https://support.twitter.com/articles/14589-how-
to-add-your-phone-via-sms
We can see the potential for…
http://www.adweek.com/socialtimes/kids-social-media/496323
YouTube: “How To…”
https://www.youtube.com/user/girlguiding
http://www.adweek.com/adfreak/infographic-ideal-length-everything-online-
tweets-youtube-videos-160972
http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
MOBILE
http://www.slideshare.net/IanSmith22/increasingly-mobilesocialinforgraphic
We can see the potential for…
Blogging
Ideas for Content?
• “See what we’ve been up to”
• Thoughts & Reflections
• Reviews (Books, films, websites) etc)
• Ideas for debate
• Interviews (Text, Audio, Video)
• ‘Best Of’ Content
• ‘How-to’ Posts
• 10 things you can…
• Guest Posts
Image credit: RGBStock
Get Inspired…
Think About
•Who are you blogging for?
•How often can you blog?
•What style of blog will you use?
•What content can you produce?
•What do you want Google to find?
•Who else can you bring on board?
Audio?
https://audioboom.com/drbexl
https://www.pinterest.com/search/pins/?q=Girlguiding&term_meta%5B%5D=Girlg
uiding%7Ctyped
Visual?
http://instagram.com/girlguiding
http://www.wpragency.co.u
k/wp-
content/uploads/2015/01/S
ocialMediaReport.pdf
http://www.snapchat.com
http://www.whatsapp.com
We can see the potential for…
Principles of Good Engagement
•Be interesting
•Be encouraging
•Be active
•Be helpful
•Be authentic
Image Credit: Stockfresh
Image Source: RGBStock
Strategy:
Who/When
Who does social media?
Who is YOUR audience?
•Who are you
interested in
reaching/listeni
ng to?
•What ‘problems’
are you seeking
to solve for
them?
Image Credit: Purchased Stockfresh
Hootsuite
http://www.slideshare.net/drbexl/daily-twitter-workout
Youth Leaders: A Few Thoughts!
• Look for the opportunities for
discussion and connection
• Build into policies about e.g. dealing
with pastoral issues.
• Establish accountability procedures,
e.g. another leader in Private
Message conversations
• Ensure your groups understand you
can’t give counselling and may have
to pass on the information they share
if at harm
• Define curfews and acceptability of
what can be shared – publically or
privately
Advice from Paul Windo, Urban Saints
Youth Leaders: A Few Thoughts!
• Permissions/Consent
• Seek permissions from parents for
contacting young people via email, mobile
or other platform.
• Establish consent for the use of
photographs for publicity, on group
websites, or placing on Facebook.
• Consider creating a catchall statement to
place upon registration forms, which
assumes these permissions unless parents
opt-out.
• Language
• Use clear, unambiguous language, avoiding
abbreviations that can be mis-interpreted.
For example LOL typically means ‘Laugh
Out Loud’, but can also read as ‘Lots of
Love’.
• Take care how you sign off in
communications. Avoid e.g. “luv” or “xxx”
Advice from Paul Windo, Urban SaintsImage Credit: Stockfresh
We’re excited by…
What is your ONE
takeaway action?
@drbexl @digitalfprint
Questions?
