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Master Class: How to Host A Twitter Party
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
[TWITTER][PARTY]
@LA2050
A quick and engaging virtual party, using the twitter platform.
=
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
/ LA STREET VENDOR CAMPAIGN / @ELACCorg @Lurnetwork
/ 1000 VOLUNTEER CAMPAIGN / @826LA
/ @LAMayorsOffice
/ LA2050 TWITTER PARTIES x 8
TWITTER PARTIES#LASTREETVENDORS
#iVOLUNTEER
#CELEBRATELA
#LA2050
CicLAvia, Peace Over Violence, California Endowment, Educators 4 Excellence, etc.
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
+
@LA2050
BACKGROUNDRATIONALE
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
GOALS• What do you actually want to achieve?• What are your action items?
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
HOW DO WE MEASURE SUCCESS?• Quantitative metrics- Followers, RTs, newsletter sign ups, use of hashtag, etc.• Qualitative metrics - Seizing the conversation- Growing relationships- Media coverage
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
SCHEDULING• How can you set yourself up for success?• What can you autoschedule? (hootsuite)• General schedule:-Introductions, questions, conclusions, prizes, recap.
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
INVITATIONS/RSVPs• Invitations / RSVPs that also increase virality• IE: Instagram, Click to Tweet, etc.
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
TARGET AUDIENCE• Who do you want to reach?• Who do you have access to?• Identify influencers.
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
CONTENT• 5-6 Questions• Questions that increase engagement (ie: encourage shout outs!)• Use Q1, Q2... / A1, A2... format
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
RESPONSIBILITIES/ROLES DURING THE PARTY• Who will host?• Who will pose questions? • Who will advance the conversation?
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
ENGAGEMENT• Leading up to the event• During the event• After the event (Storify)
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
PRIZES
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
RECAP/FOLLOW UP
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
TOOLS• Hootsuite: run the party• Tweet Chat: run the party• Storify: Recaps• Thunderclap: RSVPs• Click to Tweet: RSVPs
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
LIVE TWITTER PARTY: #SMWTWITTERPARTY
Which topic are you most excited to learn about at @smlwa? #smwtwitterparty
Q1
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
LIVE TWITTER PARTY: #SMWTWITTERPARTY
Q2Fill in the blank: Next year at @smwla, I’ll be teaching the class on ____________________. #smwtwitterparty
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
LIVE TWITTER PARTY: #SMWTWITTERPARTY
What do you most want to get out of @smwla? #smwtwitterparty
Q3
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
@LA2050
THANK YOU!
Shauna [email protected]@shaunanep@la2050@goldhirshfndtn
Let’s keep in touch.
@ShaunaNep@LA2050@SMWLA#smwtwitterparty
