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Borders between private and professional in social media. How can they co-exist? Mistakes to avoid, suggestions for privacy settings in Facebook.
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SOCIAL MEDIA – PRIVATE VS PROFESSIONAL?
BORDERS AND PRIVACY ISSUES
Raimo MatvereADM Interactive
Strategist
Topics
1. What is social media? Facts, numbers, characteristics!
2. Corporate view
3. Social media – work vs private
4. What to keep in mind as private social media user?
5. Facebook – some tips
6. LinkedIN – some tips
7. Other channels?
8. Important Facebook rules
Social media – why and what?
• Social media is based on relationships and self expression. Social media sites enable to start, build and grow relationships through self expression and social interactions.
• Some characteristics:
• Social – relationships matter
• Interactive, permanent change
• Many-way messages
• Considerable
• It tells the stories
• How big is social media?• http://youtu.be/uxzQPmrkCyM
• http://www.youtube.com/watch?feature=player_embedded&v=x0EnhXn5boM
Social media – corporate view
The most important questions you should ask:
1. What is the problem that you are solving?
2. What is the value you offer to your client through social media?
3. What are the client’s expectations?
4. Does activity in social media help to fulfill company’s targets?
5. Would you like to do that? Or you have to? Or „everybody does“?
What to keep in mind as a company or group/page holder?
• You should have real and understandable expectations!
• If you don’t have a problem, what are you solving?• „like’s“ is not a decent goal!
• Social media is not „total, free promotion channel“!
• Quick success?• Possible, but usually long-term activity!
• You control only a small piece of all the messages connected with your company!
• Stay always personal, avoid sendingpress releases and „official stuff“!
Work vs private – is there any difference?
• Important questions to ask from yourself in terms of social media usage:1. Is it possible to totally separate work and private life? Is it
necessary?
2. Are your values and ethical standards similar in work/private life?
3. Do you have something to lose in your worklife because of the texts, pictures, statements, videos etc on your accounts?
4. Are your differents social media accounts connected? The target group – is it the same or different on different channels?
5. Does your employer have social media rules? Do I act according to them?
Social media guidelines – should you have them?
• In most cases – rather „yes“!– Especially consultation business
• The reasons: – Trustworthyness is the key!
– Consultation business have „faces“ that are under observation!
• Examples of social media policies and guidelines:– Hill and Knowlton – simple;
– Greteman Group – thorough and advising;
– UK Civil Service – short and concrete;
– Kodak – advising, marketing point of view.
6 key factors in social media!
• You are a storyteller!
• Once you say something out – it is out and out of your control!
• You can trust your friends, but… There is always a „but“.
– Even though, only very small group of people sees your profiles.
• Social media is like a cafe – act in the same way!
– You can make it midnight pub as well, but then the rules are different!
• You can be very explicit, if you want to!
– You just have to be responsible for every bite of information you give out!
• Think as online reporter – is there something that may have „news value“!
No rules, just common sense?
• Be a person you actually are!
• If possible, keep social media for private use and social media for professional purposes separated!– Facebooks vs LinkedIN
• Your employer can’t force you to:– show the connection
– to promote the company
– to say things that you do not want to say!
• Your employer can ask you to:– not to cover some specific topics
– act in a way that is more appropriate to company’s values, policies
– to share the important information, if you find it valuable
Double check!
• Be sure that you don’t mix up public and private (neither substantially nor technically)!
Don’t offend!
• Never embarass yourself and your employer, clients (or persons that are following you)!
Too much information?
• You may have a problem, but be sure you don’t give out too much private information!
Think about the background!
• Be careful, if you comment something. Don’t try to be witty if you don’t know the background!
Facebook: everything and everyone are there?
• Rather do:– Consider your network’s interests, mindset when posting
information
– Share positive information, critize constructively
– Post information that is interesting, valuable
– Find „your topics“
– Accept that everyone is different – it someone’s activity disturbs you, let him/her know PRIVATELY
• Rather don’t:– „Like“ and „share“ every campaign;
– post updates about Farmville and other games
– Try to sell something through FB all the time
– Hope that smiley will turn every spicy comment to joke
Facebook – privacy setting
• Find Privacy Settings: – Account > Privacy Settings
• Overview about the privacy settings
How „findable“ are you?
• Connecting on Facebook – you can change, how is it possible to find you on FB.
Is your profile visible in search engines?
• How to hide your profile from search engines?
LinkedIN – find and look professional!
• Connect to people with the same interest
• Perfect self-promotion tool
• There is fun as well… but be more reasonable and businesslike than in FB
• Possible goals in LinkedIN:– Collecting your business contacts together to one enviroment
– Recruitment – build your CV, update it
– Professional discussions, know-how
– Promoting your services as company, finding employees
Possibilities for LinkedIN user
• Exact overview about your career, professional achievements, education!
• Link other social media account that show your professionalism:– Slideshare
– Blog
• When seeking a job – ask a recommendation
Show your professionalism: Twitter, Slideshare
• Twitter – possibility to show the professionalism:– Find the topic you know
– Add value by generating the content or gathering it
– Twitter is more public than FB – retweets
– Good source for media channels – keep in mind!
– Environment for opinion leaders
• Slideshare – gather and share the presentations!– You control the downloading possibilities and access
– You can educate your clients, friends, co-workers
– Remove all the private data before uploading
Video and photo sharing
• It is fun – do it, people like to view and listen beautiful, interesting, strange things!
• Three things to keep in mind:– Don’t violate copywrite!
– Respect the viewers – don’t upload content with very low quality!
– What if your wife/husband, boss, children will see these pictures, videos? Do they accept it?
My honest advices to you!
• Google yourself!
• Be yourself, don’t pretend!
• If you hesitate, don’t post it!
• You can’t control the social media, you can control yourself!
• It’s fun until you don’t feel the pressure!
• You and employer can co-exist in social media – know each others!
• Social media never replaces real life!
Facebook rules you should know!
• In promoting something in Facebook you are not allowed:
• To spam
• To gather the information by using bots, robots etc technical possibilities
• To spread pyramid marketing schemes in FB
• To publish user data and contacts in promotional materials
• Hand on the data that is gathered from Facebook to ad networks, media companies and to other marketing service providers
• Show third party ads on Facebook pages
4 rules for marketing activities in Facebook
1. It is not allowed to ask users to like wall post, comment it or share the video-photo in order to participate in games!
2. It is not allowed to involve automatically users to games, lotterys who like pages, checks in or starts using application.
3. It is not allowed to announce the game/lottery winners through FB wall, message or chat!
4. It is not allowed to suggest users to register FB account to participate in games, lotterys, competitions.
