Online Marketing With Your Video & Your Website

By Event Commercialshttp://eventcommercials.com

Table of Contents

• How to add video to your website• Specific marketing messages to increase

engagement and response rates

Why Video?

• Video utilizes more senses together• 4-7x higher engagement and response rates

(SearchEngineWatch)

Upload To YouTube

• YouTube is the #1 service for video online• Most integrated with other services• Click here for detailed instructions on how to

upload to YouTube

Embed on Your Website

• Go to the video’s YouTube page• Click the “Share” link below the video• Choose “Embed”• Choose preferred dimensions• Copy the code• Paste the code into your website’s HTML

Example: Embed Code

Include Call To Action

• Always include a call to action for visitors• A call to action is a specific next step for

website visitors to take, for example– Register early to lock in your preferred rate by

clicking this link: http://www.MyRegistration.com– Join our mailing list to receive special discounts

http://www.MyExampleMailingList.com– Share this page on Facebook, Twitter or LinkedIn

http://www.MyExampleLinkToShare.com

Direct Users To Your Website

• Focus efforts on consolidating traffic to your website

• You have more control over the branding and marketing message on your website vs external websites

Tracking Your Impact

• You don’t know what you don’t measure• Track activity using free analytics tools• Pay attention to pre- and post-video

embedding engagement and response rates

Ex. Google Analytics Traffic Sources

Learn More

• Interested in learning more? Visit our complete How To Marketing Online Guide or explore how EventCommercials.com is the easiest way to help your online marketing with video

THANK YOU! We hope you have a great day!