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Here are some helpful guidelines to prepare and publish your small business company page on LinkedIn. I include some tips, strategies and suggestions. Small business marketing strategies say you should take advantage of this free opportunity to help brand your business. You can also list and promote your products and services. Courtesy of Michael Yublosky, hands on small business Web marketing strategist, SEO, LinkedIn specialist and WordPress Web site and blog publishing. Brand yourself, increase your visibility and be found!
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Tips on Setting Up and Marketing Tips on Setting Up and Marketing Your LinkedIn Company PageYour LinkedIn Company Page
byMichael L. YubloskyThe “Web Professor”
April 15, 2013
connect with mewww.linkedin.com/in/michaellyublosky/
Set Up Your Company PageSet Up Your Company Page
You Need The Following ToYou Need The Following ToSet Up A Company PageSet Up A Company Page
In the Experience section of your profile you must list it as a current company (name must match).
You need to have a company email address listed on your LinkedIn account.
The company's email domain must be unique to the company (i.e. no gmail.com).
Profile strength 'Intermediate' or 'All Star'.
Have several connections.
Profile Strength -Profile Strength -Shown on Right SidebarShown on Right Sidebarin “View Profile” Windowin “View Profile” Window
Levels:Just beginningIntermediateAdvancedExpertAll Star
To StartTo Start
For Guidelines and MechanicsFor Guidelines and Mechanics
Tips -Tips -Should Prepare Should Prepare Ahead of TimeAhead of Time
and Avoid Publishingand Avoid Publishingin 'Real Time'in 'Real Time'
as You Go.as You Go.
Banner ImageBanner Image646 x 220 pixels646 x 220 pixels
png, jpg, gif – 2 Mb maxpng, jpg, gif – 2 Mb max
Also Need Small and Square Logos Also Need Small and Square Logos png, jpg, gif – 2 Mb maxpng, jpg, gif – 2 Mb max
100 x 60 pixels100 x 60 pixels
50 x 50 pixels50 x 50 pixels
Small Logo Appears inSmall Logo Appears inEmployee 'Experience'Employee 'Experience'
Square in 'Network Updates'Square in 'Network Updates'
Company Name: 100 maximum characters.Description: 200 minimum and 1500
maximum characters.Specialties: 256 maximum characters.Website URL: 256 maximum characters.
Character LimitationsCharacter Limitationsfor Text Insertion Fieldsfor Text Insertion Fields
Up to three separate locations.Up to three “Featured Groups” (group
discussions)
Additional CompanyAdditional CompanyInformationInformation
Display Products & ServicesDisplay Products & Services(Treat Each as a Landing Page)(Treat Each as a Landing Page)
Product or Service Name: 100 maximum characters.
Description: 2,000 maximum characters.Features: 50 maximum characters.Disclaimer: 5,000 maximum characters.
Character LimitationsCharacter Limitationsfor Text Insertion Fieldsfor Text Insertion Fields
URL (Web address)Up to three Company contactsSpecial Promotional Offer (title, URL and
descriptionYouTube video (title, URL and description
Additional Product orAdditional Product orService InformationService Information
Publish UpdatesPublish Updates
Able to Send Updates to aAble to Send Updates to aSpecific Target AudienceSpecific Target Audience
Add Media Files (New)Add Media Files (New)Pictures, Files, etc...Pictures, Files, etc...
Post Careers, Jobs (Fee Based)Post Careers, Jobs (Fee Based)
Over All Potential BenefitsOver All Potential Benefitsof Your Company Pageof Your Company Page
Employees spread your message
Followers spread your message
May appear in Google results
Provide links to Web site
Generate interest in products/services
Published recommendations
Customer recommendations and testimonials and link to a Web site page with additional or another review site.
Promote upcoming webinars, workshops, classes or presentations.
Share case studies and success stories.Highlight a blog post and provide a link.Showcase a relevant slide presentation.Promote a relevant video about your business.Drive traffic to a squeeze page to collect email
addresses.Share other social media channels and posts.
Suggested Types ofSuggested Types ofActivity UpdatesActivity Updates
Words of Advice:Words of Advice:
Check Out AND Compare to Your Competition – Use the 'Search' Feature and Search for Your “Specialties”.
Attract and Engage Followers.
Seek out Recommendations.
Add a Follow Button to Your Web Site and Email Signature.
Thank you!Thank you!
For assistance withFor assistance withyour individualyour individualLinkedIn profileLinkedIn profile
or company page:or company page:Contact me -Contact me -
Michael YubloskyMichael Yubloskyat 847-634-6535at 847-634-6535
with any questions.with any questions.
Ask AboutAsk AboutMy Free 23My Free 23CategoryCategory
LinkedIn ProfileLinkedIn ProfileEvaluation -Evaluation -
Brand Yourself,Brand Yourself,Become Visible, Become Visible,
Be Found!Be Found!
