View
114
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Learn how to find mobile users looking for your business. Use the mobile market to create leads and sales.
Citation preview
Now is the time to tap into the mobile market
Bernard MayPresident
National Mobile Marketing
Adam De JongMarketing Manager
AgendaThe mobile opportunityGoals for mobile marketing campaignOverview of mobile marketingMobile appsMobile optimized websitesNational Positions mobile offeringsProduct DemoAction plan
Understanding the Opportunity
OpportunityA device that is always with us, always connected A less competitive market than traditional searchGreat chance to dominate your space in the mobile A rapidly growing marketLess clutter to drown out your messageGreater immediacy to meet customer needsIntersection and convergence of mobile, local, social, ecommerce online and offline worlds
201172% use their
smartphones while
consuming other
media
201181% browse the
Internet, 68% use an
app, and 48% watch
videos on their
smartphone
2012Mobile Searches will
be 25% of global
Searches
2011Search Engines are
most visited 77% of
respondents
Mob
ile T
rend
s
Google Smartphone User Study April 26, 2011
2016Expected to surpass
traditional internet
usage2014
142 Million
users will access
the web from a
mobile device
Mobile Market Opportunity90% take action (purchase, visit a
business etc.)24% recommended a brand to a
friend
79% used their mobile to shop 77% contacted a business
Google Smartphone User Study April 26, 2011
Apple vs. Android
MarketingCharts.com - Feb 2011
Smart Phones to overtake regular mobile phones in Q3, 11
Mobile challengesThe market is emergingNumerous platforms – Apple, Android, RIMBrand new opportunities – mobile barcodes, check-in dealsSolutions often require custom programming and web design
Understanding mobile goalsBrandingDirect ResponseA local business trying to attract local business?Businesses offering a productBusinesses offering a service?
Overview Mobile Marketing
Mobile SearchMobile keyword selection is different to traditional keyword selectionLocal search is integral to search resultsMobile optimized sites preferred over regular sitesSearch volumes are much lowerResults are less clutteredPositioning of results is different
Mobile SEO77% of mobile users search
Core optimization techniques are the same but techniques vary
Auto complete
Certain queries have interactive results
Personalization is a bigger issue
Mobile keyword selection
Mobile onsite optimization
Mobile local search optimization
Mobile sitemaps
Mobile website link generation
Mobile Paid Search50% of users who see a mobile ad take actionLower competitionFewer ads per pageCall to action are very effective
Click-to-callClick-to-map
Queries on mobile are typically shorterShorter creativeEspecially useful for local queries
Mobile Local Search95% of users look for local business and 88% take action within a day77% contacted a business, with 61% calling and 59% visiting the businessResults are based on current phone locationLocal directory listings are critical for top rankingsReviews are becoming a critical componentCheck in become very popularCoupons highlighted by Google local search resultsMerchant Circle, Yelp, Zoom Info, Yellowpages.com, Dex etc.
Google Smartphone User Study April 26, 2011
Social MediaThe fastest growing segment of mobile
Location based checking
Value exchange still a critical factor
Many apps are using Facebook connect to share updates and photos
Apps allow users to invite other user through Facebook, Twitter and other networks
Ways to utilize:
Visit locations to earn points, win prizes
Earn discounts
Win products in exchange for likes, views, followers
Video SEO48% of users watch videos on mobile deviceVideos easily be integrated into your website or app.Visitors prefer video over textYouTube works on all devicesMake sure video aspect rations are set for mobileMake sure the video will load quicklyMake sure you shoot your video to play on a small screen
Mobile Apps
What kind of value can you offer
InformationEntertainmentDiscountsProductivity/Resources
Who should build apps?200,000+ apps available68% of mobile users use appsGaming/Entertainment most popularQuestions to consider:
Is the app useful for your business?
Who is the target audience (size, demographics)
How will the app benefit the clients business?
What device are you writing for?
Cross-platform apps?
Promoting Apps
Need a promotion planPricing and the app storeEmailSocial MediaOffline marketing
Mobile Optimized Websites
Mobile Optimized WebsitesMobile websites work for any phone
Mobile sites can be quickly designed and implemented Auto detection code directs user to the mobile pages HTML5 is needed to replace flash CSS used to design one website for both desktop and smartphonesMobile sites are given preference in the mobile rankings
National Positions Offering
National Positions Mobile SEO
Mobile keyword selection – Typical 5 keywordsMobile onsite optimization Sitemap and XML sitemap creationSitemap submissionsLocal search integration50 Links per monthFree Mobile Optimized Website
National Positions Mobile Optimized Websites
Automatically redirects users to your mobile siteFaster webpage load timesBrowser optimizationLocal based services Social media integration with Facebook and TwitterYouTube video integrationGoogle Analytics integrationMobile calls-to-action such as click-to-call and click-to-map
National Positions Mobile Optimized Websites
Product Demo
Action Plan
Your action planVisit www.nationalmobileseo.comBuild out a mobile website for yourselfDecide which tactic is best for your business
Conclusion
This is the year of Mobile Internet MarketingMobile is an incredible opportunity
Q & A