How to Google+The Basics

Our Journey

● Why care● What it can do● Set up a profile● Put it to work

Why Google+SEO'ing You

Google+ is an Identity Platform

● Google is still a "verb"● What do you want people learn about

you?● Google ranks by quality & credibility

AuthorRank

● Penalty against anonymous authors, and● Reward for people who care about their

reputation and their content

What It Can DoEver-Evolving

Power Tools

● +1s● Google+ Pages● Google+ Hangouts● Google+ Communities● Google+ Events● Google+ Local

How To Get Set UpGoogle+ Profiles 101

Demo: Profile Basics

● Summary of who you are● What you do● Why you are on Google+● Kind of content you’ll share

Let's RollTips To Hit The Ground Running

Circle Up

● One-way connection● Similar to how we work in the wild● Find shared circles● Watch daily limits● Build relationships● Start by following people you know● Join communities● Interact frequentlyhttp://publiccircles.appspot.com

Post "Share-Worthy" Content

● Post original content (Infographics, videos, photos, links, etc.)

● Re-share content by other G+ users● Include a brief description of your

thoughts● End with a question to promote discussion

in the comments

Build Up "Social Signals"

● Encourage sharing of your content● +1′s on your content also tie to you

(AuthorRank)

Demo: Sharing Basics

● Types of content● Target specific circles● Commenting● +1'ing● Bold: *(text)*● Italic: _(text)_● Strikethrough: -(text)-

Questions?Next Step: Configure AuthorShip