Upload
red-shoes-pr
View
1.447
Download
3
Embed Size (px)
DESCRIPTION
Media relations is not sending out press releases and keeping your fingers crossed that it gets picked up. Nor is it calling a reporter when you need something. Media relations are continuous, proactive communications that builds relationships with reporters and bloggers.
Citation preview
!"#$%&'"(%)*+,&-.-&/%0"+&1234*,4$&
5"+$*0&633*2+7&89"32):"&
;<*&$,&'"#&5<*",&='>&
! 5$9&?"0,*+&?2@($3&0"(%)*+,&%A"+3B&! C*2+#"#&$+&D2+"&E..F&
E&
G20&3*H?%+B&%??0*%3<&! ;*04&<%0#&
! I%:"&J2+&! 1"&7<"&@",7&&
KL<$("&L"%0$+A&0"#&,<*",&
;<%7&L"&#* &&
! 5*3$%(&H"#$%&70%$+$+A&%+#&$H?("H"+7%)*+&
! !"#$%&0"(%)*+,&M(*3%(N&0"A$*+%(&%+#&+%)*+%(O&! P+7"0+%(&3*HH2+$3%)*+,&! !"#$%&70%$+$+A&&
! Q0$,$,&3*HH2+$3%)*+&H%+%A"H"+7&! Q*+7"+7&#":"(*?H"+7&! PH%A"&H%+%A"H"+7&
! Q*HH2+$7B&0"(%)*+,&
R&
P+#2,70$",&L"&,"0:"&
I"%(7<&3%0"&Q*+,7023)*+&
'",7%20%+7&
!%+2J%3720$+A&
1E1&&
'"7%$(&
C$+%+3$%(&
S&
5
;<%7&$,&H"#$%&0"(%)*+,>&&
! !"#$%&0"(%)*+,&$,&TGU&,"+#$+A&*27&%&+"L,&0"("%,"&%+#&4""?$+A&B*20&V+A"0,&30*,,"#&7<%7&$7&L$((&A"7&?$34"#&2?W&&&
! !"#$%&0"(%)*+,&$,&TGU&3%(($+A&%&0"?*07"0&*+(B&L<"+&B*2&+""#&,*H"7<$+AW&&
! !"#$%&0"(%)*+,&P5&3*+)+2*2,N&?0*%3):"&3*HH2+$3%)*+&:$%&?<*+"N&"XH%$(N&3*Y"",Z(2+3<",Z#$++"0,N&P!,N&,$7&#*L+,N&"73WN&7*&$+J*0H&7<"H&*J&B*20&3($"+7,Z3*H?%+B[,&<%??"+$+A,&M,?0"%#&7<"&A**#&+"L,N&@%\("&7<"&@%#OW&&&
5<%0$+A&%&,7*0B&7<0*2A<K&
!"#$%&'(#)*+,$%#*! =$73<",&! !"#$%&%("07,&! T"L,&0"("%,",&! P+7"0+%(&3*HH2+$3%)*+,&! 8#$7*0$%(&?(%3"H"+7,&
-'.%#)*+,$%#*! 1(*A,&! 5*3$%(&+"7L*04$+A]&
C%3"@**4N&^$+4"#P+&
! !$30*@(*A,]&UL$\"0&
! =<*7*&,<%0$+A]&C($340&! _$#"*&,<%0$+A]&`*2U2@"&! 5*3$%(&H"#$%&+"L,&0"("%,",&! 1(*AA"0&0"(%)*+,&
a&
5<%0$+A&7<%7&,7*0B&L$7<K&
!"#$%& Q2,7*H"0,&
=2@($3& 1(*AA"0,&
5*3$%(&!"#$%&
P+b2"+3"0&
`*20&8H?(*B"",&
c&
U*&A%$+&0",2(7,K&
F&
I*L&#*&B*2&A"7&0",2(7,>&&
! !%,7"0&7<"&12$(#$+A&1(*34,&&
! T"L,&0"("%,",Z!"#$%&%("07,&
! =$73<",&d K%+#&7<"+&@"&?"0,$,7"+7&
T"L,&0"("%,",Z!"#$%&%("07,&
/,01*2,),#1,1* +,$%#*3),"41*
Q*H?0"<"+,$:"N&#"7%$("#& 10$"JN&A%0+"0,&%\"+)*+N&:$,2%(&
e,",&J2((&,"+7"+3",& 12(("7"#&,7%7"H"+7,&
Q*2(#&@"&0"?0*#23"#&%,&%&,7*0B& 5"0:",&%,&%+&$+:$7"&7*&H"#$%&7*&3*:"0&%+&":"+7&
P+:"07"#&?B0%H$#&L0$)+A&,7B("& D2,7&7<"&@%,$3,&
What’s the difference?
T"L,&'"("%,",Z!"#$%&6("07,&
T"L,&0"("%,"&
! 6=&57B("f&&! e,"&7<"&C%37,]&6:*$#&$+#2,70B&g%0A*+ZJ%+3B&(%+A2%A"&! 6(L%B,&$+3(2#"]&
! Q*+7%37&$+J*&J*0&7<"&H"#$%ZJ*0&H*0"&$+J*&3*+7%37&
! '"("%,"&#%7"Z#%7"($+"&! Q%73<B&<"%#($+"&ML<%7[,&B*20&<**4O&&! ;<*N&;<%7N&;<"0"N&;<"+N&;<B&M%+#&I*LO&
! 1*$("0?(%7"&
T"L,&0"("%,"&
! ;0$)+A&7<"&("%#&! T""#,&7*&A0%@&%\"+)*+N&<**4&0"%#"0&! !*,7&$H?*07%+7&$+J*0H%)*+&V0,7&
! P+3*0?*0%7"&+%H",&*J&*0A%+$h%)*+,Z?"*?("&$+:*(:"#&
! U<"&#"7%$(,&! P+:"07"#&?B0%H$#&,7B("&
! e,"&i2*7",&! 6+,L"0&%((&i2",)*+,&%&0"%#"0&H$A<7&<%:"&
! j$,70$@2)*+&7*&7<"&H%,,",&&! Q<**,"&7<"&0$A<7&H"#$2HN&0"?*07"0,&
! 8XH%$(&$,&?0"J"00"#&
! 6:*$#&%\%3<H"+7,&
Q*HH*+&H$,7%4",&
! k0%HH%0N&,?"(($+A&
! ;0$)+A&$+&7<"&V0,7&?"0,*+&
! !$,,$+A&3*+7%37&$+J*0H%)*+&
! U**&H23<Z7**&($\("&3*+7"+7&
! e,$+A&$+#2,70B&g%0A*+&! T*7&($+4$+A&7*&*7<"0&0",*203",&
! j$,70$@2)*+&ML%73<&#"%#($+",N&)H"($+",,O&&
=$73<",&
! 6&+"L,&0"("%,"&$,&TGU&%&?$73<f&&
! U<"&R&l&=$73<&! ;<%7[,&7<"&,7*0B&! =0*:"&$7&! Q%((&7*&%3)*+&
! 6&?$3720"&$,&L*07<&%&-N...&L*0#,f&MP7[,&%((&%@*27&7<"&:$,2%(,O&&
=$73<",&
! U<"&A**#&! U$H"(BN&3*+3$,"N&:$,2%(&M(",,&$,&H*0"O&&
! '","%03<&L<*&B*2&%0"&?$73<$+A&M"#$7*0$%(&3%("+#%0,N&0"%#&?%,7&,7*0$",O&&
! U<"&@%#&! j*+[7&J*((*L&2?&":"0B&#%BZ%7&#"%#($+"&! j*+[7&A"7&3%2A<7&+*7&4+*L$+A&B*20&&&,7*0B&$+&%+#&*27&
! U<"&2A(B&! =$73<$+A&H"#$%&*Y&@"%7&! QQ[$+A&H2()?("&H"#$%&*+&7<"&,%H"&?$73<&
! 800*0,&$+&?$73<N&+*7&@"$+A&%@("&7*&#"($:"0&
Badpitch.blogspot.com
=$73<",&X&"9%H?("&
HARO (Help A Reporter Out) www.helpareporter.com
6(*+A&3*H",&,*3$%(&H"#$%K&
-F&…and you have PR 2.0
5'667(%.#&'(1*.8#((,)1*#",*%(.",#1%(9:*6,$%#*%1*;"#96,(&(9:*(,01*%1*.8#(9%(9*$"#6#&.#))<**
='&-W.&! D*20+%($,7,&%0"&7<"&H$##("H%+&
E.&
! ="*?("&+*&(*+A"0&#"?"+#&*+&7<"&H"#$%&J*0&$+J*0H%)*+&
! Q*HH2+$7B&@2$(#$+A&*+($+"&! 58G&
! G0A%+$3&A0*L7<&! U0%+,?%0"+7&3*HH2+$3%)*+Z*0A%+$h%)*+,&
! Q<%+A$+A&7<"&L%B&L"&7<$+4&%@*27&?0*#237,&%+#&,"0:$3",&&
='&EW.&! 8($H$+%7",&7<"&H$##("H%+&
E-&
P+7"A0%)*+&*J&,*3$%(Z70%#$)*+%(&H"#$%&
ER&
ES&
Is PR right for you?
! 54$((,&7*&L*04&*+K&• & 6\"+)*+&7*&#"7%$(&• & 6@("&7*&L0$7"&m&%+#&"#$7&• & !"")+A&#"%#($+",&
• & ="0,$,7"+7&&• &&1"$+A&A**#&$,&+":"0&A**#&"+*2A<&
! !%B@"&B*2&#*+[7&@"(*+A&$JK&
• & `*2&7<$+4&$7[,&%&@0""h"&*0&B*2[0"&%&n?"*?("o&?"0,*+&• & `*2&%0"&(**4$+A&J*0&%&pXq&g*@&• & PJ&B*2&%0"&7<$+X,4$++"#&&
'"3*HH"+#"#&'"%#$+A&!%7"0$%(K&
! 1**4,&! !"#$%#&$'()#*$+,$-./0#123$.24$5'$$
d 1B&j%:$#&!""0H%+&53*\&
! 5(623$7"#$5(8)9:$;.:0$92$5(8)9:$'#).1+2*$d 1B&10$%+&5*($,&r&j"$0#0"&10"%#4"+0$#A"&
! 1(*A,&! ='&EW.&MLLLW@0$%+,*($,W3*HO&&
! ='X5i2%0"#&MLLLW?0X,i2%0"#W3*HO&! I6'G&MLLLW<"(?%0"?*07"0W3*HO&&
s2",)*+,>&&
5'((,.4*0%48*6,=*&
>#",(*?7.@'1@%*4%0"+t0"#,<*",?0W3*H&Q"((]&pE.WSE.Wc.cF&C%3"@**4W3*HZ4%0"+,3<($":"&UL$\"0W3*HZ4%0"+0"#,<*",?0&^$+4"#$+W3*HZ$+Z4%0"+@234*,4$&&
2,$*-8',1*A2:*B(.C*
DEFFG*3,"'4,.8*H"%I,*3JJ),4'(:*DB*KLMFL*
pE.WqcSWREqR&
LLLW0"#,<*",?0W3*H&
C%3"@**4W3*HZ0"#,<*",?0&
UL$\"0W3*HZ0"#,<*",?0&