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Verizon Small Business Center

How to Create a Social Media Conversion System

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The system view• Put content out strategically• Use landing pages• Make the message match• “More” call to action• Test every element• Enable sharing• Personalize follow-up

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Put content out strategically

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Advertise the content• YouTube• LinkedIn• Slideshare• Facebook• Flickr

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Use landing pages for every choice

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Use landing pages for every choice• Unbounce• SiteTuners

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Landing pages work• One thing• Make it obvious• Call to action• Video• Test (more on that)• Make thank you pay

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Create a ‘get to more’ call to action• Friend or Follow• Capture less give more• @username• Need to know path

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Test every element• A/B Tests• Unbounce• Optimizely• Google WS Optimizer

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Enable sharing

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Personalize follow-up

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Personalize follow-up• Social CRM• Klout• Send Pepper (pURL)

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Small business email evolution• author of Duct Tape Marketing and The Referral Engine• Forbes favorite for marketing

John Jantsch