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Search Engine Optimization+ Social Media Marketing
"Byrdes of on kynde and color flok and flye allwayes together."
(Written in 1545 by W. Turner from Rescuing of Romish Fox)
by Ross Dunn, CEO, StepForth Web Marketing Inc.Inquiries? [email protected]
The Formula
Simply put, this works!
Get social users to clickEngage them with your great content
Make it easy for them to re-socialize your content=
You & your site builds credibility & ultimately rankings
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190
First things First
Planning Will Allow You To Stay on Track
Identify Your AudienceGet to Know Your AudienceIdentify Your ObjectivesSetup Your Website to Match (ahem... SEO)
Write it all down in a plan and follow it!
Review the plan every 6 months to a year
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190
Some Quick Tips onStudying Your AudienceAssuming your site does not have much traffic yet:
Monitor news sites within your industry and see what's hot and what's not. The comments also offer indicators..Yahoo Buzz!.Experiment!Buy some advertising on a site or run a PPC campaign and send users to a great article. Then ask them to enter into a search box what they want to know more about. Track these queries using Google Analytics (?q=)
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190
Work Hot Topics and Keywords into CopySure fire winners for social media click-throughs and how this ties into search engine optimization:
You find out the cost of plastic is on the rise....
"The Top 10 Reasons to Buy Lego Now"
SEO BasicsTitle must match and the description should partly matchContent can segue but must still revisit the title occasionallyIn-line text linksLink Building: Make it easy to re-socialize!!!
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190
SEO to the Next Level
"The Top 10 Reasons to Buy Lego Now" cont.
Title Tag: "[title] :: [company]".Description Tag: "[title or keyphrase] - [description]".First text: "<h1> [title] </h1>".First paragraph explains title and utilizes similar content as the Description Tag.Craft the content in such a way you can add links to text within the writing without overwhelming the copy.
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190
Some Advanced SEO
"The Top 10 Reasons to Buy Lego Now" cont.
<link rel="canonical" href="http://xyzname.com/page.html"/>(No Bing/Yahoo yet and only 1.0).Keep on-page links to external sites to a minimum unless they are relevant and/or are of a high quality. If you have WordPress use plugins like RSS Footer, HeadSpace2, etc. to maximize SEO.See www.WordPressSEO.ca for a full tutorial.
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190
Be Unique!
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190Image by Despair.com
Be Consistent!
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190Image by Despair.com
The Cutting Edge
Prepare yourself for upcoming changes in social pull & push:.
Create and implement a geositemap on your website along with the adjoining KML files..Incorporate GEO Tags into page headers (for possible adoption in future).Use Bit.Ly because of rumors (GA, Twitter)See the latest show of SEO 101 on WebmasterRadio.FM(it airs Mondays at 2pm PST / 5pm EST & is available on iTunes)
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190
Extras: Link Bait IdeasDev Basu posted this great list of excellent link bait ideas: http://devbasu.com/link-bait-tips-for-small-business-marketing/
1. What to Ask Your [Business Type] Before Hiring Them.2. 10 Ways To Save Money by Using a [Business Type].3. How to Choose a Good [Business Type].4. 5 Totally New Ways of Sprucing up Your [Business Services].5. How to Get 50% Off Your Next [Business Service].6. The Latest and Greatest in [Business Service].7. 10 DIY [Business Service] Tips You Can Use Today.8. 15 Factors That Affect Your [Business Service] Quote.9. How to Become a Certified [Business Service] in 6 Months.
10. Ten Mistakes to Avoid When Hiring a [Business Type].
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190
Questions? Inquiries?
If you would like to contact me please feel free:
Name: Ross Dunne-Mail: [email protected]: (250) 385-1190TFree: 1-877-385-5526 (in N.A.)
Submit SEO service inquiries hereFollow me on Twitter: @rossdunnSee my online business cardMy thorough LinkedIn Profile "websitemarketer"
Copyright ©2009. StepForth Web Marketing Inc. | [email protected] | 250-385-1190
