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SEO Tips and Tricks used in Marketing
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By,Amith
SEO and Marketing
Agenda
What, Why SEO?
Google Analytics
Search Engine Optimization
SEO Don’ts
Search Engines
SEO Techniques
Google Webmaster Tools
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• Search Engine Optimization is all about getting your site ranked high in search results.
• Ranking up in search engine result will always attract more visitors to your site.
• A website which is not shown up in a search result is almost like that the website doesn’t exist at all.
What, Why SEO?
• Over 93% of internet users use Search engine to filter the information available.
• 75% of users never scroll past the first page of search results. Among them 63% of the users prefer to click only the first 3 results which are often called the “Golden Triangle” listing.
Search Engines
Paid Ads vs. Organic Results
• Crawler Based
• Human Powered
Search Engine Types
• Placement of keywords
• Keyword count in a page
• Are the pages linked from here also has the keyword?
Indexing
• On Page Optimization
• Off Page Optimization
Optimization Technique
• Keyword Targeting should be relevant to – The business– The content of the site– The potential customers being targeted
• Before finalizing any keyword it is essential to ensure the following features,
– Traffic for that keyword– Wealth of the keyword
On Page Optimization
• Before – In this article I am going to give tips about search engine optimization.
• After– Search Engine Optimization(SEO) is one of the most important topics, in this
article I am going to write some SEO Tips and Tricks
• Tool– http://tools.seobook.com/general/keyword-density/
Re-phrase the content
• Title Tag– <title>TNEA.Explorer </title>
• Meta Tag– <meta name="description" content="TNEA Explorer provides you list of possible
engineering colleges you can get in the Admissions 2013 based on your cut off mark and community">
On Page HTML Entities
• Meta Revisit– <meta name="revisit-after" content="30 days">
• Image Alt– <img src=“my-pic.jpg” alt=“my-name” />
On Page HTML Entities
• Meta Revisit– <meta name="revisit-after" content="30 days">
• H1 tag– <h1>TNEA · Explorer</h1>
On Page HTML Entities
• The number of inbound links to the site
• Back links from other sites
• Social media sharing
• Active involvement in relevant community conversations like blogging
• Adding links to directories like Open Directory
Off Page Optimization
• Attributes– URL location– The last updated date of a page– Frequency of its change– Priority
• File Format
<?xml version="1.0" encoding="utf-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url>
<loc>http://example.com/</loc><lastmod>2014-01-01</lastmod>
<changefreq>daily</changefreq>
<priority>0.8</priority> </url>
</urlset>
Sitemap generator - http://www.xml-sitemaps.com
Sitemap
• Robots.txt This is a simple text file placed inside the root directory of any site and contains what is known as Robots Exclusion Protocol.
• File FormatUser-agent: * Allow:/ User-agent: Mediapartners-Google* Allow: / User-agent: Googlebot-Image Allow: / User-agent: Adsbot-Google Allow: /
Robots
• Keyword stuffing
• Cloaking
• Duplicate contents
• Incorrect robots.txt
• Hidden Text
• Title Stacking
SEO Don’ts
• Helps to identify crawling errors.
• Helps to upload sitemap file.
• Analyze and generate robots file.
• Helps to remove unwanted URL’s.
• Get a glimpse how Google bot sees the page.
• Get tips to improve site performance.
Google Webmaster Tool
Google Analytics
• http://adwords.google.com/ko/KeywordPlanner/Home
• http://www.google.com/trends/
• http://tools.seobook.com/general/keyword-density/
• http://www.google.com/webmasters/
• http://www.xml-sitemaps.com/
• http://www.ranks.nl/
• http://marketing.grader.com/
• http://www.seochat.com/
Useful Tools
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http://bloggerclubb.blogspot.in/
http://tneaexplorer.in/