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1/2 day workshop "Get Immersed" for Scotland's "Big Five" arts organisations dipping a toe in to Social Media.
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Get ImmersedPCM creative
B508
11 November 2008
Omsel on Flickr
New horizons… the new adventure
• What is it?
• 7 Roads to Success
• The Power of Social Media
• Lets get started
What is it?
Web 2
Social Media
Social Networking
Rich Media
Social Media Social Networking
Web 2.0 Enterprise 2.0
Social Web3D Web
7 roads for success
1. Generate leads?
2. Provide customer service?
3. Improve customer retention?
4. Increase your knowledge?
5. Align with your competitors?
6. Establish your authority as an expert?
7. More productively to do business?
• Status Updates
• Groups
• Forum discussions
• Notice Boards / Wall
• Digi gifts
• RSS Feeds
• PPC targeted advertising
• Video
The State of Facebook!
Niche Target Marketing
Shift Happens Creative Industries and converging technologies event
Facebook group created
11 well selected Facebook groups targeted
Facebook potential audience – 63,385
6 Scotland Arts Groups1,623 members
4 Scotland General Groups31,781 members
Meta Groups
Telling peopleyou are there!
Join the conversation.Start the conversation.
Tell them what you are doing.
Swarm
Friendfeed
Spinvox
BigFive on Twitter
BigFive’s view on Twitter
Get ImmersedPCM creative
B508
11 November 2008
Omsel on Flickr
Fasten your seat belt … the content rollercoaster
• Blogging
• Micro-blogging
• Podcasting
• Rich Media
Full Circle
“…the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”
Blogging?
Blogging
Business Blog Creative Blog
Rich Media
POD-casting
Program On Demand
Simul-casting
Watch it live as the event happens
Audio, Video, Photography, Text
Rich Media & The Arts
• Media Sharing• Community Building• Audience Research• Live Streaming• Audience Engagement• Global Audience• Collaborating• Promotion
• Networking• Narrating• Casting• Archiving
Social Media in action
Twitter: Follow BigFive
Flickr: Tag images B508
YouTube: Tag video B508
Slideshare: Search tag B508
Tagging
Tagging
Tagging in action
Pictobrowserhttp://www.db798.com/pictobrowser/builder.php
http://tinyurl.com/5hyz3z
Get ImmersedPCM creative
B508
11 November 2008
Omsel on Flickr
Home is where the heart is.
• Staying in Touch
• Building on line connections
Ecademy
Linked In
E.Factor
The 5 steps
Arrive
Listen
Ask
Provide
Advise
Community Networks
Lifeline World PCM creative in action
• Recent Activity
• Personal Profiles
• Members Directory
• Groups
• Forums
• Events calendar
• Live Chat
• Photo Gallery
• Video Library
• Blogs
• Notes
• RSS
• Measurable Stats
• Security Control
Nottingham Creative Business Awards
• Web Site• Online Community• Facebook Group
See for your self
http://tinyurl.com/5q4cxk
Get ImmersedPCM creative
B508
11 November 2008
Omsel on Flickr
All together now
RSS in Plain English
What is RSS? How useful it is?
http://pcmcreative.typepad.com
Really Simple Syndication
NewsWhat’s on?
www.pilot-theatre.com
An RSS feed
http://www.pilot-theatre.com/uploads/pilot-theatre/rss/pilot%20theatrerss1.xml
Now it’s your turn!
• Go to your favourite news site
• Look for the RSS icon
• Subscribe to a feed
• Look at the feed in your browser
• Copy the URL from the address bar
• Go to your Scotland Big Five profile
• Find the RSS box
• Paste in your RSS feed
Media is our business
• Pre production• Interviews• Meet the cast• Meet the team• In focus cameos• Behind the scenes• Tour updates• Scene changes• Get in
• Show reel• Launch insights• Exhibition slideshow• Music player• Event dates• Education packs• Links to suppliers• Online ticket sales• Blogs
Get ImmersedPCM creative
B508
11 November 2008
Omsel on Flickr
Mobile Marvels
Phones on SILENT please
Getting on the Web
Going Mobile
Media is our business• Shozu• Mippin• Mjelly• Flickr• YouTube• Slandr• Dabr• Bambuser• Texty• Seesmic
• Text (SMS) based service platform
• Text based private mass messaging
• Web based central control
• Web based members notice board
http://www.swarm-pro.com/Public/Login.aspx
Getting started on Swarm
Text the following to +447786203958
join b5 username
Sending a message
Text the following to +447786203958
Hello
This sends a message to the online notice board
Mass messaging
Text the following to +447786203958
ask b5 What is your fav colour?
This sends a message to everyone in the swarm and sends replies back to you.
Targeted replies
reply 5677 Oh yes!
This adds a reply to a previous message:Did you get immersed?… Swarm Team ASK: CJ2 (b5 msg5677)
Making it mobile
Flixwagon
Qik
Get ImmersedPCM creative
B508
11 November 2008
Omsel on Flickr
In to another dimension
Why the web is going 3D
PropinquityWelcome to Second Life
The 3D webDo you want a Second Life?
SECOND LIFE
What is Second Life?
The World
The Creations
The Marketplace
The Culture
The World
Residents
Activity
Money
Life
The Creation
Land & Property
Intellectual Property Rights
Products & Trade
Arts and Night Life
The Marketplace
Supports millions of US dollars
Goods & Services
Fully-integrated Economy
Linden DollarsResidents Spending
Avatars
Carodan
pcmcreative
CJ
Ambition
Temptation
Vacationing
Socialising
Opportunity
Innovation
Craftsmanship
Ingenuity
Katie Reve
It’s a 3D social network, It's 3D Skype, It's 3D conference calling.
Friend list
The Pie menu
Profiles
Local Chat
Instant Message
Voice Calling
Group messages
The Map
Navigation
TeleportationThe blind Teleport
Landmarks
The Search
Pilot Theatre in Second Life
http://uk.youtube.com/watch?v=TSZTwSJbR3s
Visit to Pilot Theatre hub in Second Life
The integrated webVisit SL ballet
Visit SL Shakespeare companyVisit an art gallery
Visit a music venue
The Journey ends
• Live Updates
• Tagging
• Community
• Collecting
• Going Mobile
• 3D Web
In Plain English
• Social Media
• Social Networking
• Blogging
• RSS
• Photo Sharing
• Wikis (Online collaborating)
• PR web (http://www.prweb.com/)
www.commoncraft.com
Questions
www.pcmcreative.co.uk
