Fundraising with GiveIndia

Fundraising on GiveIndiaHow your NGO can benefit from GiveIndia

Make a difference ! Donate Online at www.GiveIndia.org

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Index

Part 1• Donation Options• FeedbacksPart 2• NGO Websites• GiveIndia Donation Process• iGive• Giving Challenges• Services of GiveIndia

- Comments Feature on GiveIndia- Payroll Giving- Standing Instructions

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Exercise # 1: What would you do differently in the following donation options?

Exercise # 1: What would you do differently in the following donation options?


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Donation Option #1 - What would you do differently?Donation Option #1 - What would you do differently?


Tip #1: Always Include a breakup cost. Even if the title seems self-explanatory. The purpose of both is different.

Possible breakup cost could be:(a) Conveyance of trainers – Rs.500(b) Honorium for the trainers – Rs.2,000(c) Venue - Rs.1,000(d) Rent for sound system – Rs.500 (e) Tea and snacks for participants - Rs. 1,000(f) Training Material and Stationary - Rs. 1,000

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Tip # 2: Be as descriptive as possible. Answer the basics - What are the facilities? How will the donor be contributing to expand them? How many people will benefit from the expansion etc.

The title could read: Help expand an Educational Centre/Library for ChildrenThe breakup cost details could be:Contribution (towards Fund) to expand an Educational Centre/Library for Children (which will be used for salary of staff, purchase of equipment etc.)

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Tip #3: Use easy-to-understand language.Avoid using terms donors are unfamiliar with.

The title could be: Sponsor tests for a patient undergoing kidney transplantationThe breakup cost could be: Cross Match Test (to test compatibility of donor and recipient) – Rs. 1,000, Human Leukocyte Antigent (HLA) test (to determine tissue compatibility for organ donation) – Rs. 9,000

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Example # 4: What would you do differently?Example # 4: What would you do differently?


Tip #4: Specify or make it easy to understand how many people will benefit from the donation

The title could be:Donate to the corpus of Annalakshmi Scheme ( Scheme to provide a free, healthy diet to the hospital’s patients)The breakup cost could be: Donation will build the corpus and interest on it will generate Rs. 125 (enough to meet the dietary needs of a patient for a day) 7

Points to keep in mind when creating donation options on GiveIndia…Points to keep in mind when creating donation options on GiveIndia…


Communicate who/how many people will benefit. What

impact will the donor make by making this donation?

Be as descriptive as possible (in title and

breakup cost)

Give details in the breakup of the donation

option, to make it

comprehensible

Answer the basics – What? How much? For how long? For

whom?

Include action verbs

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Include quantification

and daily/weekly/

yearly specifications/calculations,

wherever possible

1. Be as descriptive as possible ( in title and breakup cost)2. In the title, include the impact the donation option brings about (if there

is one)3. The breakup cost should contain detailed information4. Answer the basics – What? How? How much? For how long? For whom?5. Include a quantification, whenever possible, detailing out

yearly/weekly/monthly calculations (This could be education for 10 students, it could be providing a kilo of rice etc.)

6. Specify how many people can benefit from the donation7. Avoid using terms that donors would be unfamiliar with

Optionally: Try and keep the total cost of the donation option a ‘rounded’ number, as far as possible


Checklist to follow when creating donation options on GiveIndia

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Exercise #2: How would you improve this Donation Option?Exercise #2: How would you improve this Donation Option?


1. Answer the basics - What emergency? Transportation to and from where? What kind of transportation? What is the patient suffering from? Etc.

2. Avoid terms that donors are unfamiliar with i.e. referred patient?

3. What impact will the donation make?

4. Include a quantification – Is it a one-time/monthly emergency cost that the donor is sponsoring?

The title could be: Save a patient’s life by sponsoring transportation costs to bring him/her to the hospital at the time of an emergency

The breakup could be: Cost of ambulance/bus/van to transport a patient, in need of emergency care, from his/her village to the hospital 10

Exercise #3: How would you improve this Donation Option?Exercise #3: How would you improve this Donation Option?


1. Answer the basics – What kind of help? Food or medical checkups?

2. Include a quantification - How many meals/doses of medicine etc. are being supported? Over what time period is the donor helping the child?

The title could be – ‘Feed a malnourished child’ or ‘Support dietary needs of a malnourished child’

The breakup cost could be – 1. Health checkup – Rs. 5002. Cost of milk – Rs. 2503. Supplementary

Medicines – Rs. 2504. Cost of Meals/Food – Rs.

1,000

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Direct Comparison Example #1: Donate a Set of Spectacles Direct Comparison Example #1: Donate a Set of Spectacles


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1

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What’s Right in Example #2: Donate a Set of Spectacles What’s Right in Example #2: Donate a Set of Spectacles


Give rich details in the breakup of the donation option, to make

it comprehensibl

e

Answer the basics – What? How

much? For how long? For whom?

Be as descriptive as possible (in title and

breakup cost)

Communicate who/how many

people will benefit. What impact will the donor make by

making this donation?

Include quantification and daily/weekly/year

ly calculations, wherever possible 13


Index



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Why are feedbacks important?• To inform the donor that their donation has been utilized as

promised• Instills confidence in donors of the GiveIndia assurance, which

your NGO complies by• Infact, a donor survey conducted by us shows that it is a big

reason why people give• It is a listing commitment/requirement


Feedbacks

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Exercise #4: How would you improve this Feedback?

Not enough details: Details of sister’s suffering have been

given; not beneficiary herself. 1-2 lines on sufferings due to Down’s syndrome can be

provided.

Family Background: More information about the family

members could be provided. For eg, what is the mother’s salary? Names of the siblings could have been provided

too. Maybe a line on what they do.

Benefit Details Missing: What do the day-care

expenses include? Where did she get the daycare expenses,

at home or school?

Impact: What was the impact/result of the donation?

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How can I deliver a high-quality feedback?1. By providing detailed information:• Provide rich details in the feedback • Providing additional details than what the feedback template/form asks for,

is permitted and preferred• Getting a quote from the beneficiary on how the donation helped them

would be helpful


Feedback Reports

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Exercise #5: Which is a better quality photograph according to you?

1 2

3

4

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How can I deliver a high-quality feedback?2. By taking good photographs:• Photo should be clear; not blurred• Make beneficiary/beneficiaries look into the camera. This ensures that the face of beneficiary can be clearly seen.• Avoid stamp size/passport photos i.e. take a natural photo of the beneficiary/beneficiaries• If possible, take a picture of the beneficiary with the benefit that the donation option offers (eg: wheelchair, a

meal, school supplies etc.)


Feedback Reports

Importance of a photograph in a feedback report:• Donor can relate better to the benefit provided• Gives donor an image to remember the change he has made by• Photograph is not mandatory; but makes the feedback more appealing

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For your reference: 2 more images of beneficiary with benefit of donation option

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Feedbacks

Benefits of providing high-quality feedbacks:- To satisfy your donors- May motivate a donor to support your NGO again- Additionally, GiveIndia randomly use such examples in our marketing material ( website, direct mailers, newsletter etc.)

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Example #1: A Good Feedback

Basic Details have been provided: Background details of the beneficiary and

his disability have been provided.

Additional details have been provided: Additional details, such as 2-3 lines on how society treats him, why it was necessary to enroll him in this special school have been

given

Impact: Details on the impact made by the donation have also been included.

Photograph: is a good, clear one and captures the benefits that the

donation option offers.

Family Background: 2-3 lines background on the parents of

the beneficiary have been provided

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Details of the benefit : Details on what the comprehensive

care included have been given


Exercise #5: Why is this a good feedback?

Basic Details have been provided: Background details of the beneficiary, how the NGO helped him

etc. have been provided

Additional details, making the feedback rich, have been provided: Details on the child labour scenario, the efforts put in by the NGO to tackle the situation,

family details of the beneficiary etc. have been included too.

Impact: Details on the impact made by the donation have also been explained.

Photograph: is a good, clear one and captures the benefits that the donation option offers.

Family Background: Detailed information on the parents and siblings of

the beneficiary have been provided.

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1 - How to take a good, clear photograph? - Hold the camera steadily- Get close up shots with a little background; do not stand too far from the subject

2. Cropping An ImageWhat is it? When you crop an image or photo, you remove part of the image. This may involve cutting some of the image

from the left, right, top, bottom, or any combination thereof. How to crop an image?1. Right click on your image and open it with the photo editor installed on your computer (Eg: Microsoft Office

Picture Manager)2. Then go to Edit Pictures > Crop3. Black dashes will appear on the image border (only at the corners and the center)4. Crop the image by adjusting these handlesYou may also refer to:http://www.ehow.com/how_5861366_crop-microsoft-office-picture-manager.html


Feedback Reports - Crop an Image

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http://www.ehow.com/how_5861366_crop-microsoft-office-picture-manager.html

2 – Compressing an ImageWhat is it? When you compress an image, decrease its weight and size, without removing any part from it.

How to compress an image?1. Right click on your image and open it with the photo editor installed on your computer (Eg: Microsoft Office

Picture Manager)2. Then go to Edit Pictures > Compress Pictures3. Select from the options that appear in the right-hand column; select the option - (b) Web pages

You may also refer to:http://office.microsoft.com/en-us/help/HP010186721033.aspx

http://office.microsoft.com/en-us/publisher/ha011266301033.aspx


Feedback Reports – Compress an Image

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http://office.microsoft.com/en-us/help/HP010186721033.aspx

http://office.microsoft.com/en-us/publisher/ha011266301033.aspx

3 – Resizing an ImageWhat is it? When you resize an image, you increase/decrease its height/width or both, without adding/removing any

part to/from it.

How to resize an image?1. Right click on your image and open it with the photo editor installed on your computer (Eg: Microsoft Office

Picture Manager)2. Then go to Edit Pictures > Resize3. A blue line with small blue circles at the corner, and small blue squares at the sides (on the border) will

appear. Resize the image by adjusting one of the corner circles. This ensures that the image does not get stretched on resizing.ORFill in the percentage by which you would like to increase/decrease the image

You may also refer to:

http://www.ehow.com/how_5284259_resize-microsoft-office-picture-manager.html


Feedback Reports – Resize an Image

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http://www.ehow.com/how_5284259_resize-microsoft-office-picture-manager.html


Index



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Tier I and Tier II NGOs on GiveIndia

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Tier I - Visible on the GiveIndia Site Tier II - only iGive pages

Listing Donation Rs. 7,500 Rs.5,000

Listing valid for From time of going live upto 30th November From time of going live upto 31st January

Approximate time frame to complete listing

Three months One week

Donation Options Yes, you can create 5 Donations Options along with Corpus Fund & General Fund.

No, you cannot create any Donations Options

Visible as a listed NGO Yes, any visitor to the site sees your NGO information and can make a donation to you.

No, you can only set up iGive pages that help channel funds to your NGO so you must drive visitors to your iGive page.

iGive Yes, you can set up iGive pages to rise funds for your NGO.

iGive pages is is the only way for you to raise funds on GiveIndia.

Feedback Yes, you must provide feedback for your Donation Options but not for iGive pages.

No, you do not have to give feedback for funds raised, since they come via iGive pages.

Best suited for NGOs that have the ability to provide individual feedback for each beneficiary/DO. NGOs that are able to break down their projects into DO amounts in the range of Rs.500 – Rs.15,000

- NGOs that have a base of retail donors and the ability to reach out to them. - NGOs that are participating in an event (such as a Marathon or Joy of Giving Week) and need a online payment gateway. - NGOs that have someone that wants to raise/donate a large amount to them.


Linking your Website to the GiveIndia site…What do I need to do?- Upload the ‘Donate with the GiveIndia Assurance’ banner on your website- Place this banner on your homepage, on the ‘How you can help’ or ‘Donate’ section on your websiteLink the banner to your NGO’s donation page on GiveIndia (Eg: http://www.giveindia.org/m-174-sahaara-mumbai.aspx )

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Linking your Website to the GiveIndia site…

What are the benefits for my NGO?- This helps visitors to your site to donate to your NGO (especially if you have no payment gateway of your own)

Who can do this?The person who manages your website in-house/The company which manages your websiteAsk them to contact GiveIndia and we will take it forward

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What are the benefits for my NGO, if I have my own payment gateway?Benefits for your donors:- Instant, online receipts- Feedback for their donations- Tax Benefits for India/US and UK donors- Additional payment gatewaysBenefits to you: - You save on the time and effort of providing receipts to donors for their donations- No need to worry about reconciliation of accounts etc.- Greatly reduces marketing efforts and paperwork on your end; not to forget costs- You can deploy your resources elsewhere- Your credibility is reinforced


Example #1: This is how it can be done…

Donate with Assurance Image appears on the

homepage: Infact, it appears at the same spot through the site; and is linked to

the NGO’s donation option

page on GiveIndia

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All necessary details have

been mentioned:Why donate

through GiveIndia?Who can donate?

Do donors get a tax receipt?

Image links to the NGO’s donation

options page on GiveIndia.

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A step-by-step procedure on how to donate online has been

given.

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Tier II NGOs can provide a link to

their iGive pages,

mentioning how one can donate

through the GiveIndia site.

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#1: Things to keep in mind for your “Support Us” pagesHave a clear break-up. It

should either be: Offline/Online OR

Location-Wise

Have all options

available in one place.

Global Giving should be

included in the

dropdown menu too.

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#2: Things to keep in mind for your “Support Us” pages

Do not provide email as an option to donate. This adds an extra step to the donation process, and

deters people immediately ready to donate, from doing so.

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Give Cheque and other details

upfront. Avoid making the

donor search for details.

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Addresses for where to send the cheque in

had been provided for

different donor types.

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What More Can You Do With Your GiveIndia Link?

1. Add the link in all your marketing and communications material (especially, if you do not have your own website)

2. Add the link to other online/offline appeals that you create during the year

3. If you have a newsletter, dedicate a section to “How You Can Support Us” and add your link there too

4. Put it on your letterhead/business card

5. All employees can include it into their email signature lines

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Generic Tips to make the most of your website

1. Keep it minimalist but UPDATED at all times

2. If possible, update your website every two weeks. Updating only the latest news section is enough.

3. If not possible, only carry information that does not need constant updating (eg: What we do, Our History, Founder Details etc.)

4. Ensure all links on your website are working

5. Following details must be easy to find and correct – Email ID/Contact Number, Address, Different ways donors can support your NGO

6. Provide a link to your blog, Facebook, Orkut, Twitter etc. – so donors can choose the most convenient way to stay in touch with you

7. Whenever you do PR for your NGO, ensure that the article carries your website link in it

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Index

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GiveIndia Donation Process: Donating to a regular donation option on GiveIndia

Step 1: On clicking on your NGO link, you

will be taken to your NGO’s

donation option page on

GiveIndiaNext: Click on

the name of the donation option that you would like to support or on the ‘Add to Cart’ icon

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Step 2: On clicking on a

particular donation

option, you will be taken

to that donation

option’s page on the

GiveIndia siteNext: Click on the ‘Proceed

to Donate’ link

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Step 3: You will be

required to log into the site – if you already

are a userOR

sign up by providing a

few details, if you are a first-time donor on

GiveIndia.

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Step 4: Once done, you will

be taken to your donation cart, which will

contain the donation

option that you selected. Then: Click on

‘Checkout Now’ to

complete your donation.

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Step 5: Select how you would like to pay for

your donation.

Note: An additional 9.1%

(GiveIndia’s donation) will be added to

your cart at this point of time. It

will be added for all selected

modes of payment, except

‘My Account’.

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If you select ‘Cheque’, you will reach a page with

details of:- The cheque

favouring details- The amount to be

written on the cheque

- The address to send the cheque in

to

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If you select ‘Net banking’, you will need to select the

bank through which you wish to

proceed

If you select credit card, you will be taken to the credit card website, where you would need to fill in your card details directly on that site.

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Once done, you will reach a ‘Payment

Confirmation Page.’ If you see a transaction ID on this page, you

know that your transaction was

successful.

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Step 1: Click on:(a) The list of

certified NGOs link in the right-hand column of

the site OR(b) One of the

causes provided on the

homepage. OR( c) The search option in the

top menu of the site

a

b

c

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Path A Step 2: On clicking on (a) above, you

will be taken to an alphabetical

list of all certified NGOs (i.e. tier I NGOs on GiveIndia) Next: Click on your NGO link

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Path A Step 3: On clicking on your NGO link,

you will be taken to your

NGO’s donation option page

Next: Click on the name of the donation option that you would like to support or on the ‘Add to Cart’ icon

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Path A Step 4: On clicking on

a particular donation

option, you will be taken

to that donation

option’s page on the

GiveIndia siteNext: Click on the ‘Proceed

to Donate’ link

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Path A Step 5: You will be


are a userOR



GiveIndia.

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Path A Step 6: Once done, you will be

taken to your donation cart,

which will contain the

donation option that

you selected. Then: Click on

‘Checkout Now’ to

complete your donation.

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Path A Step 7: Select how you

would like to pay for your donation.






‘My Account’.

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to

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proceed


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successful.

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a

b

c

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Path B Step 2: If you click on (b) in step 1

(i.e. on any of the causes)

you will get a list of donation

options, related to that

cause. (The donation

options are displayed in a

random order). Then:

Click on a donation

option OR the ‘Add to Cart’

icon.

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Path B Step 3: On clicking on

a donation option, you

will be taken to that

donation option’s page Then: Click on the ‘Proceed to Donate’

link.

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Path B Step 4: You will be


are a userOR



GiveIndia.

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Path B Step 5: Once done, you will be taken to your donation cart, which will

contain the donation option

that you selected.

Then: Click on ‘Checkout Now’

to complete your donation.

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Path B Step 6: Select how you







‘My Account’.

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to

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proceed


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successful.

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a

b

c

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Path C Step 2: If you click on (c) in step 1,

you will reach a page where

you need to fill up your specific

donation criteria

Then: Fill in any one (or

more) of the criteria given

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Path C Step 3: You will get a

list of donation options that meets your

search criteriaThen: Click on

a donation option OR the ‘Add to Cart’

icon.

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Path C Step 4: On clicking on

a donation option, you

will be taken to that

donation option’s page Then: Click on the ‘Proceed to Donate’

link.

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Path C Step 5: You will be


are a userOR



GiveIndia.

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Path C Step 6: Once done, you will be taken to your donation cart, which will

contain the donation option

that you selected.

Then: Click on ‘Checkout Now’

to complete your donation.

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Path C Step 7: Select how you







‘My Account’.

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to

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proceed


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successful.

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Index

Part 1• Donation Options• Feedback ReportsPart 2• NGO Websites• GiveIndia Donation Process• iGive• Giving Challenges• Services of GiveIndia


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iGive

What is an iGive page?- An online fundraising tool to help you and your donors raise funds easily for your NGOTier II NGOs please note: This is the only way for you to raise funds on the GiveIndia site. So, please do make the most of this feature!

What are the benefits of an iGive page?- As it is an online tool, ANYBODY can set up an iGive page- It is an easy way to fundraise- Fundraisers can reach out to supporters across the globe too- Easy to use – takes just 5 minutes to set up; donors can donate through it in just 4 clicks- Saves on your marketing costs and efforts

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Who can donate through an iGive page?- India/NRI/Other donors can donate - US/UK donors cannot donate


iGive

When can YOU use iGive?- To raise funds for a particular project- To celebrate an event (eg: Founder’s/Annual Day) - At times of a disaster

When can your supporters use iGive?- To celebrate birthdays/anniversaries/weddings- When participating in the marathon - To raise funds for a medical emergency- In memory of a loved one

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iGive - Examples of pages

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When can YOU use iGive?- To raise funds for a particular project http://www.giveindia.org/give/pledgepage/SEVALAYA1 - To celebrate an event (eg: Founder’s/Annual Day) hthttp://www.giveindia.org/give/pledgepage/Sachin200- At times of a disaster http://www.giveindia.org/give/pledgepage/AndhraFloodRelief - To raise funds for a medical emergency

When can your supporters use iGive?- To celebrate birthdays/anniversaries/weddings http://www.giveindia.org/give/pledgepage/Arush2ndBirthday- When participating in the marathon http://www.giveindia.org/give/pledgepage/anil_verma_Delhi_Marathon - To raise funds for a medical emergency http://www.giveindia.org/give/pledgepage/HelpForIntestineTransplant - In memory of a loved one http://www.giveindia.org/give/pledgepage/InMemoryOfMum


iGive – An Example

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iGive – Create an iGive page

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Keep the following ready…1. Your login ID and password for the website, as a user2. Know these details about your fundraising project: i) How much money do you need? ii) When do you want to start collecting funds? When do you want to end collecting funds iii) A small writeup on the project – what the money raised will be used for etc. iv) An 100*100 pixel image that you would like to use on your iGive page



Step 1: Go to

‘Create an iGive

Page’ along the top menu of the site

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Step 2: Click on

the ‘Create Page’

button that you see on

the next page

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Step 3: You will need

to first sign in/sign up before you

can proceed to create your

page

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Step 4: As soon as you do

so, you will reach the page

where you need to fill out all the fields to

set up your iGive page

Step 5: Once you fill out all

the fields, click on the

‘Preview’ button to

preview your page

NOTE: Reset clears all the fields that you have filled in.

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Step 6: As soon as you do so, you will

reach the PREVIEW page.

This is where you need to check all the data that you

filled in, in the previous step. Your page has NOT YET been created at this

point.

Step 7: If you would like to edit any field,

please click the ‘back’ button. If no changes are required,

please click on ‘Create Pledge

Page’.

NOTE: The ‘Make a Donation’ field and

‘Donate Now’ button will not work on the

preview page. 89

On clicking on the ‘Create

Pledgepage’ button, you will get a message

saying that your page has been created, along

with the URL of the page. An

email with the same details will

be sent to you too.



This is the URL of your iGive page.

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iGive – Table of fields for creating an iGive page

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Serial No.

Field Editable Description

1 Page Name Y This will be the URL of your page. It is the link people will click on to get to your page. It can only consist of letters and numerical; no special characters or spaces. Example: For the page name: GiveIndia, - the URL is:http://www.giveindia.org/give/pledgepage/GiveIndia

2 Title of your iGive page

Y This is the title of the page that will be displayed at the top of your screen. It can be NO MORE than 80 characters.Example: GiveIndia’s fundraising page to win the India Giving Challenge

3 Event you are participating in

N For a challenge, you would need to select that particular event. Otherwise, please select ‘Personal Occasion’ from the dropdown menu

4 Foreign Contribution Status

N Please select yes if your NGO has FCRA status and NO if it doesn’t. Note: This CANNOT be edited so please choose carefully.

5 Find the name of your NGO

N Look in the first drop down menu if you are a GiveIndia listed NGOLook in the second drop down menu if you are a Tier II listed NGO

http://www.giveindia.org/give/pledgepage/GiveIndia



92

Serial No.


6 Set a minimum amount you want supporters to donate

Y This is the minimum amount that each person must donate per transaction. It is Rs. 100 by default, but you can set it higher. (We advise you to not set it too high as it then becomes difficult for individuals to donate)

7 Display list of donors on page

N If you select yes, the names of people who donate through your page will displayed on this page (at the bottom of the page). Eg: www.giveindia.org/give/pledgepage/HelpMumbai

8 Personal Message that will appear on your iGive page

Y The message that appears is a default message. Please delete it and put in your own details. You have 4,000 character space to put in a synopsis of why you have set up this iGive page. Please put down as many details as possible. Eg: Why is your NGO raising funds?, What will you do with the raised money? Etc. Please make this an emotional appeal that will motivate people to donate. Do not copy/paste this message from a word document.

9 Amount you wish to raise

N Set the amount that you wish to raise. (i.e. your target amount) . You can collect beyond this target amount by selecting ‘yes’ to field 13 below.Note: This CANNOT be edited so please choose carefully.

http://www.giveindia.org/give/pledgepage/HelpMumbai



93

Serial No.


10 Thank you message

Y As donors make a donation through your iGive page, a thank you mail is automatically sent to them from GiveIndia. The content on this mail is what you fill in this field here. (In the field, do thank donors and let them know that their donation does make a difference!)

11 Start collecting money from

N From this date onwards, people can donate through your page.It will remain inactive till then i.e. while you can edit the fields on the page, no one will be able to donate through it.

12 End collecting money on

N People can donate through your page till this date only. It cannot be more than a year away from your start date.

13 Amount you wish to raise

Y If you wish to collect beyond your target amount, select ‘Yes’. If you’d like to put a cap, select ‘No’. Your page will close automatically as soon as the target amount is raised (if you select ‘No’ to collect beyond target amount) or the end date is reached – whichever comes first.

14 Upload an image

Y You could upload your organisation’s logo here. If you do not upload any image, by default, the GiveIndia logo will appear. NOTE: The image size is 100 by 100 pixels. Larger images are automatically resized by the system.


iGive – Fields when creating an iGive page

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iGive – Fields when creating an iGive page

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Non-Editable iGive Page fields are: 1. Reason for raising funds2. Selected NGO3. Display list of donors on page4. Amount you wish to raise

Include the following details in your personal message: 1. Location of the project/beneficiaries2. Who/how many people will benefit3. The impact of the project4. Approximate cost breakup

Step 1: Log into the GiveIndia site

with the same email ID and

password that you used to set up

your iGive page


iGive – Edit an iGive page

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iGive: Edit an iGive page

Step 2: Go to ‘Search for an

iGive page’ from the top menu of

the site

How will you know you are logged in? You will be able to see these options

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Step 3: Fill in the name you have

registered against the

email ID OR

your NGO’s name

OR your iGive page name , against

the appropriate field

Then: Click on ‘Search’

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Step 4: Your iGive page will get displayed. Click on your

iGive page in the ‘page name’

column.

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Step 5: You will get an ‘Edit

Page’ button at the top, right

hand corner of your page. Click

on it.

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Step 6: You will reach your iGive page,

where you will be able to make changes to the editable fields.Next: Make your desired changes.

Then, click on preview at the bottom of the

page.

NOTE: On clicking ‘Reset’ at this point, you will lose all your previously filled in data too. 101

Non-Editable iGive Page fields are: 1. Reason for raising funds2. Selected NGO3. Display list of donors on page4. Amount you wish to raise



Step 7: You will reach the

PREVIEW page. This is where you get to check the changes that you

made. Your changes have NOT YET been saved at

this point.

Next: If you would still like

to edit any field, please

click the ‘back’ button. If you

are happy with your changes

click on ‘Create Pledge Page’ to save these

changes to your page.

102

You will again reach the page

that informs you of the URL of your iGive page. That’s when you know

that your changes have been made.



103


GiveIndia Donation Process: Donating through an iGive page

Step 1: Fill in the amount that you

would like to donate; leave a message for the

fundraiser. Then: Click on the green

‘Donate Now’ button

104



Step 2: You will be


are a userOR



GiveIndia.

105




be taken to your donation cart,

which will contain the iGive page

donation option.Then: Click on

‘Checkout Now’ to complete

your donation.

106




your donation.






‘My Account’.

107








to

108





proceed


109






successful.

110



Step 1: Go to ‘Search for an

iGive page’ from the top menu of

the site

111



Step 2: Fill in atleast 1 of the search criteria

provided on the next page

112



Step 3: Select the page that you wish to

donate to, from the list that gets

displayed, by clicking on the

Page Name

Types of Page Status:Expired – You can no longer make donations to the pageActive – You can make donations to the pageInactive – You can make donations when the page becomes active

113



Step 4: Fill in the amount that you

would like to donate; leave a message for the

fundraiser. Then: Click on the green

‘Donate Now’ button

114


GiveIndia Donation Process: Donating through an GiveIndia

Step 5: You will be


are a userOR



GiveIndia.

115




be taken to your donation cart,

which will contain the iGive page

donation option.Then: Click on

‘Checkout Now’ to complete

your donation.

116




your donation.






‘My Account’.

117








to

118





proceed


119


iGive – Promoting your iGive pageHow to promote an iGive page?1.Place the link to your iGive page on your website Provide a link to

your iGive page on your website where you carry all details of that particular project

(for which you have set up the

iGive page)

120


iGive – Promoting your iGive page2. Send an appeal letter to all your friends, family and supporters. Ensure that you carry your iGive page link in

this letter.

121


iGive – Promoting your iGive page3. Maintain an excel sheet of your supporters and call them up, if they do not respond to your email.

(Also: Thank all who do respond, for their support )

122


iGive – Promoting your iGive page4. Dedicate an article in your NGO’s newsletter to the fundraising project you have set up the iGive page for;

and add the iGive page link in it

123


iGive – Promoting your iGive page5. Post your iGive page link and a brief description of what you’re raising funds for on your Facebook or Orkut

or whichever social networking site you use profile; encourage your employees to do the same

124


iGive – Promoting your iGive page6. Does your NGO/CEO have a blog? Write some posts about your iGive page and your efforts to get to your

target amount; encourage your employees to do the same

125


iGive – Promoting your iGive page7. Everyone at your NGO can update their email signatures with a link to your NGO’s iGive page

126


iGive – How your supporters can promote your/their iGive page Please feel free to share this slide with supporters who set up iGive pages for you. You may also carry this

information on your website. This is what you can tell your supporters to do -

1. Send a personalised appeal message/email to your networks, which contains the iGive page link. Tell all exactly how the money they give will be used and what impact it will have.

2. Post the iGive page link and a brief description of what you're raising funds for on whichever social networking site you use, such as Facebook or Orkut. Lots of people take the time to read what their friends are doing.

3. Do you have a blog? Write a post or two about your iGive page and your effort to get to the target amount. One idea is to write about why you support our cause.

4. Don't give up after the first mail; many of your friends may need a gentle reminder so send at least one follow-up mail.

5. Ask your spouse, siblings, parents and children to help you spread the word.6. Still can't think of who to send the link to? How about your…

cousinsneighboursbatchmatescolleaguesfamily friendsclub/gym friends

7. One last tip - after your page expires, don't forget to write to everyone who donated to you thanking them and telling them that they helped you succeed.

127


iGive – FeedbackAdditionally:• Though iGive donations do not ask for feedback reports, it is a good idea to email your donors with a feedback report from your end

• Here is the feedback sent for iGive page: http://www.giveindia.org/give/pledgepage/HelpForIntestineTransplant

128


Index



129


Giving Challenges

• GiveIndia held 3 challenges last year - The India Giving Challenge, the US Tax Saving Challenge and the India Tax Saving Challenge• Concept: Highest fundraising NGO(s) are rewarded for their efforts through matching grants from GiveIndia

• An Overview:

Challenge Number of NGOS Funds Raised and Matching Grants

Number of Donors

The India Giving Challenge Participating: 97Winning: 39

Funds Raised: Rs. 91 lacsMatching Grant: 56 lacs

No. of Donors: 5,000+

The US Tax Saving Challenge

Participating: 87Winning: 16

Funds Raised: $25,000+ Matching Grant: $10,000

No. of Donors: 75+

The India Tax Saving Challenge

Participating: 100Winning: 18

Funds Raised: Rs. 54 lacs Matching Grant: Rs. 24 lacs

No. of Donors: 1,400+

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Giving Challenges

What’s in it for you?• Challenges are a good opportunity for you to connect with your donors• It is your most effective fundraising event because you can get a multiple of what you raise• Infact, your donors (individuals/corporates) who wish to do more for your NGO can participate in these challenges too by reaching out to their networks

131


Giving Challenges

…During a Challenge:• Sending out mails is not enough; follow-up calls to donors are necessary• With the ‘Number of Unique Donors’ category, reaching out donors who can give small amounts will be helpful too• Don’t give up! Remember, there are daily and weekly prizes to be won.

…After a Challenge: • Thank donors whose their donations helped you win a matching grant• Keep donors updated on how you used the funds raised as well as the matching grant • Share stories of your fund raising strategies and experiences of the challenge with GiveIndia – we will try and do some publicity on this front using these

What do you do…

…Before a Challenge:• Be prepared: in terms of people, a fundraising plan, a project with demonstrable impact, which will appeal to your donors• Get your corporates involved! [If a GiveIndia corporate has selected your NGO, we will connect you to them. Be prepared to do a presentation of the work you do, to them.]

132


Index



133


Comments Feature on GiveIndia

Why has GiveIndia introduced this feature?This feature helps donors/visitors to the GiveIndia site to connect better with NGOs by expressing questions, doubts and other comments that they may have

What do I need to do? - Visit the GiveIndia site regularly and respond to queries posted on your NGO pages- Give an appropriate response to negative/accusatory queries too – providing links to your site, where necessary- Get back to donors who express a wish wishing to volunteer/further support your organisation with specific details

134


Comments Feature on GiveIndia – How to post/reply to a comment?

A

B

A- Reply to a previous commentB - Leave a comment

135



1

2

31. Select a Profile to log into

2. Facebook is just one example

3. On clicking on the button, the login box will appear

136



1

2

3

5. Type your comment

4. Once logged in, the ‘Submit Comment’ button becomes clickable

6. On clicking ‘Submit comment’, the comment appears on the page

4

5

6

137


Index



138


Payroll Giving

What is Payroll Giving?- A voluntary programme for corporate employees- Employees may set aside as little as Rs. 50 from their salaries in a charity account on GiveIndia and donate it at a later date to a GiveIndia NGO of their choice

How can my NGO benefit from Payroll Giving?If you are a tier I NGO, payroll givers are already donating to you Additionally, if you have any tieups with PRG companies, aim to encourage these payroll givers to donate to your NGO

How can I promote Payroll Giving?- Encourage corporates who support your NGO to join the programme. Their employees will be able to support your NGO on a regular basis (PLEASE NOTE that GiveIndia cannot provide any assurance that they will actually support your NGO)- Help set up a meeting for us to meet the corporate’s HR head and we will take it forward

139


Index

• Donation Options• Feedback Reports• NGO Websites• GiveIndia Donation Process• iGive• Giving Challenges• Services of GiveIndia


140


Standing Instructions

What is Standing Instructions?- A voluntary donation service for ICICI Bank net banking customers-It allows them to set aside as little as Rs.100 from their bank accounts every month into a charity account on GiveIndia and donate it at a later date to a GiveIndia NGO of their choice- Enables people to donate to charity without feeling the pinch

How can I promote Standing Instructions?- Carry this information on your website so that visitors to your website can learn of it and in turn set up a standing instruction(PLEASE NOTE that GiveIndia cannot provide any assurance that they will actually support your NGO)- Share step-by-step process with interested NGOs

How can my NGO benefit from Standing Instructions?If you are a tier I NGO, Standing Instruction customers are already donating to you

141


How to communicate with donors

Tips to improve email communications:• Personalized mailings work better than mass mailings (Use mail merge and send out mails, when mailing lists are large)• Keep content in body of mail itself, not as an attached word document• Newsletters should preferably be in HTML format, not PDFs as very few people will take the effort of opening them; as PDFs, they take long to open too• Keep emails short and to the point• The call-to-action should be upfront and clear in all communication• Give important details, such as tax receipt, payment gateways etc. upfront• Ensure that the photos used in mailings are not vey heavy

142

Self Improvement

Fundraising with GiveIndia