Transforming Theater Fundraising with BiddingForGood

Proprietary & Confidential

Transforming Theater Fundraising

How Online Auctions Work


Presented by:Perry AllisonVice President, Sales & Marketing


Fundraisers are…

• Passionate and dedicated to their cause

• Dependent on their supporters

• Looking to broaden their base of support

• Resource-constrained

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Who is BiddingForGood?

• No company has more experience or passion for non-profits

• 21,000 fundraising events run on our platform

• One-of-a-kind community of 450,000+ affluent, cause-minded shoppers

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Theatre Companies are Finding Success with BiddingForGood

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• Peer to Peer fundraising

• Direct appeals

• Capital Campaigns

• Friend-raising/Cultivation Events

• Auctions

The internet and social media have changed the rules for all of these tactics

Where do auctions events fit in the fundraising landscape?

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• Supporters have a budget that they tap to give charitable donations

• Auctions tap household discretionary spending: - Sports tickets - Theater tickets - Restaurant certificates - Travel: all come out of a household budget…

Auctions tap a different pool of $$

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It’s all about…

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A fundraising auction that allows bidders to bid on any device from anywhere.

• Online

• At school events

• At galas

• At golf tournaments

• In stadiums

The Anytime, Anywhere Fundraiser

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• Branding look & feel

• Social media sharing

• Sponsor logos & links

• Featured items & more

• Sell Tickets

• Accept Cash Donations

It’s Easier than You Think to Build Your Event Website

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Our template-based system enables you to create an event homepage in under an hour.


Source: July 2014 B4G/Partner Survey. Activities planned in next 12 months

Building your auction catalog is the first step…

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• To be good corporate citizens

• To get marketing benefits

• To reach a desirable demographic

• To attract customers around new offerings, openings

Why do Businesses Donate?


Best Categories For Online Auctions

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• Dining

• Travel

• Entertainment/Celebrities

• Unique Experiences

• Fund-a-Need


What can your organization offer that no one else can?

• Unique items help bring the community together

• Unique items are more interesting

Unique Experiences are Top Sellers


Invite your ENTIRE community to your auction

• Think outside of the attendees at your event, or your usual donor pool

• Take advantage of email lists, mailing lists, and social networks to drive traffic to your auction and attract more bidders

Invite our cause-minded shoppers

• Over 450,000 affluent, cause-minded shoppers frequent our site(24% have a net worth of over $1 million)

• These bidders account for an average of 33% of the bidding activity in all of our auctions

• Attracting new bidders to your auction helps build your donor list

Online Means More Bidders

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• More visibility for your auction…

Over 5 million unique visits to BiddingForGood per year. We feature great items on our homepage, in weekly consumer emails, and on our social media sites.

• …and for your cause

Auctions that open up to the B4G community of bidders get 33% more bids!

Get the Word out… We Help Amplify Your Auction


• Social sharing to 6000+ fans

and followers on Social media

sites. (Facebook and Twitter)

Social Media Amplification

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• Streamlined registration, bidding, and checkoutWhen you power your silent auction with mobile bidding, our platform collects and stores all bids and bidder information, alleviating several silent auction woes.

• What takes the place of clipboards?Any smartphone or tablet, cellphones, laptops

For Fundraising Events – Smartphones are Replacing Clipboards

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Before the eventRegister to bid

View catalog online

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A Better Bidder Experience

After the eventPayments processed

Go home happy!

During the eventReceive outbid alerts

Bid competitively without interrupting the party

Bid Extension


• Reports, reports, reports

• Who donated, who bid, who won items, how much did you yield on your auction catalog, how many tickets were sold, cash donations collected..

• It’s all there for the next auction and the next committee.

What Do You Do When It’s Over?

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Proprietary & Confidential 20

A Tale of 4 Different Fundraisers


There’s no business like show business

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• First time auction raisedalmost $50,000

• Gala Celebration

• Online Auction Before

• Mobile Bidding During

• Auction closed day after the event.

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Media Partnership


Packages – Unique Experiences


One of New York’s leading nonprofit theater companies.

Winner of 29 Tony Awards, 41 Drama Desk Awards and 50 Outer Critics Circle ...

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• 4th year running their online auction

• Started small and have grown to an auction with 200+ items that raised $120K.

• Passionate board, staff and supporters helped every step of the way

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Promotion

3 e-blasts to subscribers/donors

Social media promotion -Facebook/Twitter

Leadership Counsel promoted event

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Packages

Leveraged relationships of the board and staff for fabulous and unique items

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Tips for other fundraisers

Leveraged relationships of the board and staff for fabulous and unique items

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• Solicit donations from businesses that are located nearby.

• Have more than one chair to distribute the work

• Get your staff on board

• Use program to thank donors

• Tap personal contacts wherever possible


• Find the passion within and without your organization

• Build a great auction catalog

• Promote it every way you can

• Partner smartly

Happy Fundraising!

• Ready to learn more?

• Call us at 866 621 0330 866-621-0330866-621-033

Summary

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Technology

Transforming Theater Fundraising with BiddingForGood