A Craft Net regional networking event in

collaboration with the Crafts Council

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Social media: the impact on practice and public engagement

26th November 2012 at Bilston Town Hall

#craftnetwm

Billy Lloyd, Potter.

Cockpit Arts, London.

Photographed by Wayne Kirk

Photographed by Wayne Kirk

Camberwell College of Art and Design, 2003-2006.

Apprenticed to Lisa Hammond 2006-2007. Maze Hill Pottery, Greenwich, London.

Ceramics Monthly USA, Aug/Sept 2007.

Apprenticed to Julian Stair from 2007-2011. East Dulwich, London.

Cockpit Arts Award winner 2011. Co-judged by Priscilla Carluccio.

An Edition of Fifty Mugs Purchased for Terence Conran

I use social media to promote all aspects of my practice.

Designing Making Selling

LinkedIn

Target like-minded contacts to expand your mailing list and broaden your network.

/billylloydceramics

The Visual Impact of Facebook : catch peoples attention with bold images.

@billylloydesign

Twit Tips

Follow designers, orgnisations or brands you work with, aspire to work with

or simply share similar principles to.

Build on your rapport with friends already on twitter.

Tweet about your work and influences – add links to exhibitions you are

involved in.

Encourage people to visit your website and other social networking sites.

Be positive and constructive.

If you are reluctant to tweet, think of Twitter as a news-feed from users you

are interested in.

@billylloydesign

Instagram – Local Observations. It’s a global network; where are you?

Instagram - Studio Observations. Tell a story; let the pictures do the talking.

Building Relationships : London to Japan in three moves...

London Buyer Japan

Viral

The more people

share your work,

the more exposure

you will receive.

Observer Food Monthly Magazine: extending the life of a printed article…

OFM Magazine Instagram Twitter Facebook

290,000 circulation 668 Followers 627 Followers 266 Likes

Initial OFM exposure increased by at least 1561 targeted views.

Haven Blog Cassandra Ellis Textiles

Origin 2011, reviewed on Sarah Lambersky’s Wordpress blog.

Wrap Magazine Blog : sharing links.

A Collaboration with Lalani and Company

The Stafford Hotel, St James. Brown’s Hotel, Mayfair.

Photographed by Selina Chen

#TeaAndTweet

#TeaAndTweet

Facebook Statistical Analysis. A detailed overview of your audience.

Do respond to the people that take the time to engage with you.

It’s a good opportunity to get feedback.

Bitly A utility that allows users to shorten a long URL,

share it, and then track the resulting usage.

www.bitly.com

The Klout Score A number between 1 and 100, which represents

your overall social media influence.

www.klout.com

Social media complements networking; it should not be considered as a replacement.

What is more valuable : An email? Or a face-to-face meeting?

Photographed by Lisa Barber