Beyond Selfies - Social Media for Personal Branding & Influence

Beyond Selfies: Social Media for

Personal Branding

and

Influence

Victoria Harres@VictoriaHarres

#EllevateDFW

@VictoriaHarres #EllevateDFW@VictoriaHarres bitly.com/VHsocial

Photo from the AP: https://www.washingtonpost.com/news/arts-and-entertainment/wp/2017/01/26/your-favorite-tv-show-probably-owes-a-debt-to-mary-tyler-moore/?utm_term=.e86120b1d16e

Personal branding starts with self awareness.


What we’ll discuss:

n Why your personal brand matters;

n The rewards of good personal branding;

n Where you need to be online;

n What tactics deliver the greatest impact;

n Share Time: your challenges; and

n How you can get started without feeling overwhelmed.

REMINDER: There are exceptions to every rule.


Personal branding matters:

We are who others

think we are. And people make those

determinations by what we share.


Personal Branding Rewards:

Greater influence*

Clear image of who you are when people search for you

*

Differentiates you!*

It helps you understand yourself


Social media can be the greatest gift to personal branding:


or the worst…


Your digital brand should:

n Reflect your values and your goals.

n Be authentic. Don’t try to be something you’re not.

n Help people understand what may not be immediately obvious about you.

n Be consistent across channels - name, profile photos, bios, keywords.

n Pick three or four keywords and use them consistently.

n Don’t try to be everywhere. Start with one or two channels and master those.


Your profile photo:

n Avoid awkward angles

n Avoid having anyone else in the picture … or cropped out.

n Avoid glamour shots

n SHOULD show your personality.

n SHOULD reflect your brand.

n SHOULD show your face clearly.

https://www.flickr.com/photos/griffsyh/7308788782/in/photolist-c8RsgG-onbMee-kFFAev-pk3hyp-rBEtAh-gqNYxu-qMNLj3-5RuGXc-LPaSq1-sgxYe8-pd8Dmt-nKK75x-gzT9du-nAQP4Q-rDHSEQ-qVCHBp-6WWRD7-uH5DYk-gmGj13-Erp4xB-dCBfUX-mE8oJF-p25fG3-EHQzQc-p47UHM-kDRdPD-H1WJgh-ik4aBn-joCtvD-ptja6w-nzvvxp-gYFgYA-nsPbLL-F9E8by-Jf5FBy-p7vhtC-hieMpL-hczKGp-ptUqRg-nBPjmP-EaCQYn-JkKyir-nqxNzZ-MQdgVS-o2kq9P-nu8vWj-oLCe9o-pmCWUR-ouvCWH-kZfLYD


Be consistent across platforms:


Keywords:

n Choose only three or four that represent your brand best.

n Do your research and make sure you are using the best words for your branding goals.

n Be consistent with these words across platforms, whether those are 140-character posts on Twitter or 1000 words on a blog.

n Do reevaluate as your personal brand evolves with your career or goals.


LinkedIn:

• Fill in all the boxes• Use a quality headshot• Include contact information• Connect authentically

• Use your keywords• Use the headline descriptively• Add a background image• No pets allowed…be professional


Twitter:

n Use Twitter lists to categorize influencers, topics, interests.

n Share informative and useful content. Your own and 3rd party.

n Engage by using retweets and @mentions.


Facebook:

n Keep most posts between friends, but brand aligned posts public.

n Post informative content like Twitter, but a bit more casual, personal.

n Post graphics with quotes and facts from whitepapers and research.


Instagram:

n Part of Facebook.

n Cross post to Facebook and Twitter when appropriate

n Visual storytelling

n More personally insightful

n You are allowed one link and it’s in your bio…use it wisely


Other social:

Keep in mind, one or two channels done well are better than multiple channels done poorly.

n Pinterest

n SnapChat

n SlideShare (part of LinkedIn)

n YouTube (part of Google)


Blogging:

Advanced Personal Branding

If you’re just starting, use the blog/Pulse feature in LinkedIn.

If you are ready to make a bigger commitment, look at multiple blogging platforms and decide what fits your needs best,

including:

Wordpress (.com or .org)MediumBloggerTumbler

SquareSpace


Helpful tools:n Hootsuite (+ Hootlet browser app)

n IFTTT (automation)

n Tweetdeck

n Bit.ly

n Buffer

n Sprout Social

n Socialoomph

n Canva

See links to these tools at bitly.com/VHsocial


Regulatory agencies:

Be informed on what regulations may govern how you use social media based on the industry you work in:

n Federal Trade Commission, http://www.ftc.gov/

n National Labor Relations Board, http://www.nlrb.gov/

n U.S. Securities and Exchange Commission, http://www.sec.gov/

n U.S. Food and Drug Administration, http://www.fda.gov/

n Financial Industry Regulatory Authority, http://www.finra.org/

ALSO, CONSULT YOUR EMPLOYER’S SOCIAL MEDIA POLICIES


Recap of top tips:

n Twitter: Post content at least once a day during the week. Retweet and engage others more often.

n Facebook: Keep personal posts for just friends and family, but choose the ‘Public’ setting when sharing content that aligns well with your personal branding goals.

n LinkedIn: Posts should be very professional. No personal updates. Join groups and engage others in your industry.

n Blog: Create and publish content that supports your personal brand and use this content to feed your other channels.

#1: Be authentic and engage smart, positive people in your industry on a regular basis.


Questions?

Victoria Harres@VictoriaHarres

[email protected]

#EllevateDFW

@EllevateDFW

Self Improvement

Beyond Selfies - Social Media for Personal Branding & Influence