Upload
josh-mccolough
View
116
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Senior Leaders: Don’t Fear the Selfie!
I don’t want to oversell this too much, but…
These next few slides
likely will change
everything about the way
you think about
everything...
Or maybe just about #Selfies…
(This # is a hashtag, remember? It’s going to be key a little later on…)
It’s not just that EVERYONE is doing it
But we have this like really
super-big, totally awesome campaign coming up…
(Perhaps you heard? )
Anyway, we need YOUR* help!
*Just you. No one else. This is a mission that only the Senior Leaders at Condell can perform. It’s a specially tailored, one-of-a-kind type mission that only you can do. If this were the first Star Wars movie, Princess Leia would be saying, “Help me, Senior Leaders at Condell. You’re my only hope.” This is just like that.
We could make this really, really difficult. But we like you. So why not 3 simple steps?
Click a picture of yourself & how you live your healthiest life. (I’d recommend using your mobile device for this, though an oil-on-canvas painting would be equally appreciated.)
Tag the photo using the hashtag #HealthiestLife.Please use this hashtag. Do NOT use hash browns—those won’t work as well, but they sure are tasty.
Post on Instagram and/or Twitter. You can post in the mail, but that will take a little longer and cost u $$$. Try posting this way first.
1. 2. 3.
But, Mr. PR Pants, why would we do such a thing? • A. Because it’s cool, and you want to be cool,
don’t you? Think about the points you’ll score
with your kids. Your kids’ kids! Your great
grandkids!!!
• 2. Because posting pictures is better for your
health than smoking.
• III. Because you will be THE FIRST to appear
in Advocate’s AMG campaign. (For real—you will
see yourself(ie) on
www.AMGDoctors.com/HealthiestLife
Now, let’s do a quick show/tell: • This is a Healthy* Selfie:
• This is a picture of a Selfie**:
**Okay, let’s agree that maybe the “skydiving selfie” is a bit extreme. But how do I know you aren’t officially sponsored by Red Bull and you shred it up in your free time?
**Please do not take a picture of someone else taking a selfie. It’s pretty meta and all, but not what we’re looking for. Selfies only.
• This is a picture of a wiener dog on a mini-
moog***:
• …
• Well, that’s just impossible to follow. You get
the idea.
***Fun/funny. But also not what we’re looking for.
Review1. Click a photo of yourself (with or without
people or wiener dogs) doing something
healthy* starting Memorial Day Weekend
2. Hashtag with #HealthiestLife
3. Post to Instagram/Twitter
*Healthy things include, but aren’t limited to: dancing, swimming with dolphins, walking your dog or hamster, playing guitar, playing sitar, playing the pan flute in the world’s most extreme pan flute band that ever rocked the pan flute, training to be a Navy SEAL, training an actual seal, training your dog to walk your hamster, doing yoga, meditating (though the act of selfie-taking will likely take you right out of the present moment and set your meditation session back a good twenty minutes, give or take), kite surfing, sidewalk surfing, grocery cart surfing, laughing, laughing by yourself, laughing with your friends, laughing at your friends, laughing at the TV (but only if you’re doing so while on the treadmill—remember, we’re going for “healthy”), riding a ride at Six Flags, winning a game of dodgeball, hoisting the Stanley Cup over your head, hoisting your friend Stanley’s coffee cup over your head (please make sure the coffee isn’t like McDonald’s-hot, mkay?), etc….
This guy is always ready to help, and can even
post photos to Advocate Condell’s
Twitter/Instagram feeds if you can’t/won’t. Just
email him—he’s the nicest guy ever. Tell your
friends.
Josh McColoughManager, Public Affairs & Marketing
@AdvocateCondell (Twitter & Instagram)
847.990.5295