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Futureworks Game Design lecturer and White Paper Games co-founder Ben Hill's presentation from the recent Indie Dev Day at the Develop Conference in Brighton.
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Trials of a Graduate Start-Up Studio
The Challenges of Going it Alone as a Fresh Faced Developer and
How to Combat Them
“To create games that will inspire a sense of wonder and awe through play, exploration and
emotional stories.”
Trials of a Graduate Start-Up Studio
1. Development2. Team Communication3. Finance4. Marketing5. Starting a Business
The Trials
1. Development
1 2 3 4 5 6 7 8 90
20
40
60
80
100
120
Dev Pipe-Line
Momentum
Lets make a game
Conception and DesignFinished Full Realisation that
You have to make this!
We need moreHands on help.
We have more help!
We have Game FootageTo Show! Yay!
Conception Design Implementation
• Approach Other Developers
• Plan Ahead
• Don’t Give Up!
• Less Documentation more Iteration.
1. Development
2. Team Communication
Pete
NJ
James
OJ
• Organise Regular Meet-Ups.
• Digital Filing Systems.
• Structured Tasks.
• Consider House Shares.
2. Team Communication
3. Finance
3. Finance
• Self-Fund to Get Started.
• Apply for as Much Funding as Possible.
• Prepare Yourself to Pitch.
• Plan how much money you need and your Business Model.
4. Marketing
4. Marketing
• Use All The Social Media Channels You Can.
• Be Open and Talk About You, Your Game and Your Journey.
• Attend as Many Events As Possible.
• Get Involved with Your Local Developer Community!
• Don’t be Afraid To Approach and Talk to the Games Press
5. Starting a Business
5. Starting a Business
• Reach Out For Advice!
• Make Sure You Have a Clear Business Plan.
• Put Thought Into Your Company Name and Logo.
• What Are Your Company Goals?
Is this right for you?
• Is this the right decision for your career?
• Can you commit to see this through?
• Do you possess the skills to develop a game and run a business?
CONCLUSIONTrials of a Graduate Start-Up Studio
Thank YouAny Questions?
Unfolding New Ways To Play
CONTACTwww.whitepapergames.com
@benni_hill @whitepapergames