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ASPP 2011 Keywording

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Presentation for photographers on how to keyword their images

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Refindability Best practice in workflow To help sell images on your own site For use when submitting to stock and

microstock agencies

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Controlled

TransportationAutomobile

› Car Chevrolet

ColorRed

› Candy Apple Red

Uncontrolled

•Red•Car•Tires•Wheel•Shiny•Chrome•Classic

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mountain lion

cougar puma

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Export list from current program. Start keeping track of the words you

use for the things you most frequently shoot.

Use stock photo sites for research.

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• Title (short, concise and no more than 10 words)• Caption (not required. Use for travel and real-life editorial or

documentary)• People (Total number of people depicted or nobody)• Age, Gender, Ethnicity• Length (full-length, half-length, head and shoulders)• Setting / Location (indoors or outdoors, or geographical

location if relevant)• Objects / Attributes (relevant things that are depicted)• Activities (actions, occasions, events)• Concepts (thoughts, feelings and ideas implied, but not

necessarily depicted)

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Stemming AND, OR, NOT Compound Terms or Phrases Ambiguous terms

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Describe images simply. Be specific. Pick the best word or words. Be descriptive, not excessive.

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It’s not just about the image, it’s about the metadata…