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14 Books to Inspire Agency Leaders Brought to you by The Agency Collective

14 Books to Inspire Agency Leaders During Christmas 2014

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Page 1: 14 Books to Inspire Agency Leaders During Christmas 2014

14 Books to Inspire Agency LeadersBrought to you by The Agency Collective

Page 2: 14 Books to Inspire Agency Leaders During Christmas 2014

The Agency Collective presents its guide to the very best business books for agency leaders. These 13

entertaining and insightful reads will help give you the tools necessary to build and grow a successful agency.

Learn more about The Agency Collective at theagencycollective.co.uk �

Page 3: 14 Books to Inspire Agency Leaders During Christmas 2014

Visit us online at theagencycollective.co.uk • Follow us on Twitter �

This manifesto lays out 12 steps that leaders can use to reform their creative agencies so that they can separate themselves from the pack, by way of taking control of their client relationships and completely rethinking the way that they sell their services.

“ Learn more about The Agency Collective at theagencycollective.co.uk �

Win Without Pitching Manifestoby Blair Enns

Buy Win Without Pitching on Amazon

Page 4: 14 Books to Inspire Agency Leaders During Christmas 2014

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Sun Tzu’s timeless Chinese military treatise, written more than 2,000 years ago, has inspired some of the greatest strategic thinkers ever since, leading it to be called “the most influential business book of all time” by Financial Times. “

Learn more about The Agency Collective at theagencycollective.co.uk �

The Art of Warby Sun Tzu

Buy The Art of War on Amazon

Page 5: 14 Books to Inspire Agency Leaders During Christmas 2014

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The 4-Hour Work Week will fundamentally change the way you plan your future, passing on valuable tips on how to design a luxury lifestyle without winning the lottery or quitting your job. “

Learn more about The Agency Collective at theagencycollective.co.uk �

The 4-Hour Work Weekby Timothy Ferriss

Buy The 4-Hour Work Week on Amazon

Page 6: 14 Books to Inspire Agency Leaders During Christmas 2014

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This parable with the funny name about 4 mice stuck in a maze has proven to be an unusually insightful guide to navigating the business world and handling change without letting your cheese run out. “

Learn more about The Agency Collective at theagencycollective.co.uk �

Who Moved My Cheese?by Spencer Johnson

Buy Who Moved My Cheese? on Amazon

Page 7: 14 Books to Inspire Agency Leaders During Christmas 2014

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This is a fantastic read that will help you resist the impulse to constantly lower prices and lose profits, instead explaining how to confidently link your prices to the value delivered. “

Learn more about The Agency Collective at theagencycollective.co.uk �

Pricing with Confidenceby Reed Holden and Mark Burton

Buy Pricing with Confidence on Amazon

Page 8: 14 Books to Inspire Agency Leaders During Christmas 2014

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Lencioni’s fable about a consultant trying to manage a merger is entertaining and highly informative, outlining the case for honesty and occasional vulnerability being the way to secure valuable long-term client relationships. “

Learn more about The Agency Collective at theagencycollective.co.uk �

Getting Nakedby Patrick Lencioni

Buy Getting Naked on Amazon

Page 9: 14 Books to Inspire Agency Leaders During Christmas 2014

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A great resource for anyone in management, The One Minute Manager will drive home the authors’ three secrets to getting big results from people in very little time. “

Learn more about The Agency Collective at theagencycollective.co.uk �

The One Minute Managerby K. Blanchard and S. Johnson

Buy One Minute Manager on Amazon

Page 10: 14 Books to Inspire Agency Leaders During Christmas 2014

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This book provides an authoritative voice from leading pitch consultant and trainer David Kean on the 7 secrets to winning new business and what companies do wrong when pitching that loses them their dream clients. “

Learn more about The Agency Collective at theagencycollective.co.uk �

Pitching to Winby David Kean

Buy Pitching to Win on Amazon

Page 11: 14 Books to Inspire Agency Leaders During Christmas 2014

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Owners of creative agencies used to building clients’ brands, often forget the importance of their own brand strategies. Take a Stand for Your Brand will guide you in forming your own brand first and using it as an example to sell to others. “

Learn more about The Agency Collective at theagencycollective.co.uk �

Take a Stand for Your Brandby Tim Williams

Buy Take a Stand for Your Brand on Amazon

Page 12: 14 Books to Inspire Agency Leaders During Christmas 2014

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How much of your professional success is based on luck versus old-fashioned hard work? This classic text examines the theories and psychologies of luck, arriving at a scientific process for managing it and improving yours. “

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The Luck Factorby Max Gunther

Buy The Luck Factor on Amazon

Page 13: 14 Books to Inspire Agency Leaders During Christmas 2014

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This delightful fable catalogues the story of a team which decides to implement Wickman’s Entrepreneurial Operating System - a set of managerial tools designed to grow a business and get better results for clients. “

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Get a Gripby Gino Wickman and Mike Paton

Buy Get a Grip on Amazon

Page 14: 14 Books to Inspire Agency Leaders During Christmas 2014

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If you’ve ever hit a creative wall, you’ll appreciate the lesson from Trott’s advertising blog and find your thinking refreshed, whether you’re running an agency or managing a team. “

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Creative Mischiefby Dave Trott

Buy Creative Mischief on Amazon

Page 15: 14 Books to Inspire Agency Leaders During Christmas 2014

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If you run your own consultancy or are planning to create one, The Consulting Bible is a must-read that will provide you with the necessary knowledge and tools to found a successful consulting firm and turn a significant profit in your first year. “

Learn more about The Agency Collective at theagencycollective.co.uk �

The Consulting Bibleby Alan Weiss

Buy The Consulting Bible on Amazon

Page 16: 14 Books to Inspire Agency Leaders During Christmas 2014

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If you’re looking for inspiring tips to grow your agency and space to develop your own ideas, this notebook by Agency Collective is the first point of call. “

Learn more about The Agency Collective at theagencycollective.co.uk �

The little pocket book of Big IdeasBy the Agency Collective

Page 17: 14 Books to Inspire Agency Leaders During Christmas 2014

Learn more about The Agency Collective at theagencycollective.co.uk �

For further inspiration to help you grow your agency, check out the next Agency Collective events:

http://theagencycollective.eventbrite.co.uk