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HOW GREAT LEADERS INSPIRE SUCCESS WARREN DIETEL, CEO PUFF ’N STUFF CATERING ORLANDO & TAMPA, FL

How great leaders inspire success - Catersource 2013

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  • 1. HOW GREAT LEADERS INSPIRE SUCCESSWARREN DIETEL, CEO PUFF N STUFF CATERINGORLANDO & TAMPA, FL

2. INSPIRE1. Fill (someone) with the urge or ability to door feel something, esp. to do somethingcreative: "his enthusiasm inspired them".2. Create (a feeling, esp. a positive one) in aperson: "inspire confidence". 3. HOW GREAT LEADERS INSPIRESUCCESSWHAT DEFINES YOUR SUCCESS? HOW DO GREAT LEADERS INSPIRESUCCESS?Warren will share his unique path and encourage different thinking abouthow YOU approach your daily business challenges.Lead your team to understand the value in trends, and how to bestleverage themDrive pride, ownership in yourself, your company, and ultimately yourdeliverablesWhy is WHY so darn important?ROI: How do you leverage and communicate these important traitsto your prospects and clients? 4. ME! 5. ABOUT THE SPEAKER Entrepreneurial from the start Professional Experience Car Detailing, Puff n StuffCatering, DisneyWeddings, DisneyInstitute, Scott Kay, back Home! Industry Involvement ICA Board Member, RegularSpeaker for Catersource, TheSpecial Event, American RentalAssociation, EPCAS, andNACE 6. THE PUFF STORY Opened in Central Florida in 1980 as a family-owned business Purchased in 2003, annual sales of $1.8 million, at operational limit Antiquated infrastructure with inefficient space & poor equipment Tremendous potential + aggressive growth plan = 267% growth in 3 years Opened new commissary in 2006 7. ITS ALL ABOUT PEOPLE & CULTURE 40+ Full-Time Team Members and 200+ On-Call Diversified business segments and multiple markets Orlando & Tampa 3 Exclusive Venues and over 100 Preferred StatusWhen employees think, act and feel like ownerseverybody wins. - Jack Stack 8. It All Started With a CarIT ALL STARTED WITH A CAR 9. LEAD YOUR TEAM TO UNDERSTAND THE VALUE IN TRENDS& HOW TO BEST LEVERAGE THEM 10. BUILD A CULTURE AROUNDENGAGEMENT, INNOVATION & QUALITY Involve all department managers- Create ownership- Meet weekly- Focus on top 3-5 goals per department- Accountability to each other & report minutes- Address both short & long term needs- Educates sales: promotions, new recipes, and drive keyinitiatives- Develop Food and Service Standards: every member lookingout for quality, hospitality and service 11. OUR MISSIONIts our mission statement and so much more. Its our way of life.It guides the actions of our team members and decision making for all levels of management. 12. OUR CORE VALUES Professional In behaviors and appearanceRespect For self, team members and clientsOwn Accountable for each others success and safety Anticipate Serving team member and clients needs Communicate Timely, accurately and honestly 13. EFFECTIVE INCENTIVE PLANSEmployee incentive programs are avery powerful concept whenemployees can understand and seethe connection between theirperformance and their rewards.A great plan can help transform yourcompany from an average performer--where people come to work to just dotheir job and get paid --into one whereexcellence and outstanding resultsare the goals. 14. WHAT NOT TO DO!Incentive plans fail when the structure is targeted toobroadly and not focused on individual people or teams.The typical profit sharing plan where it is "one for all andall for one" does not motivate anyone. This type of profitsharing becomes an entitlement.Also, the productive employees will resent the poorperformers. Employees need to have a clearunderstanding of the linkage between their effort and theirincentive compensation.A well-designed employee incentive compensation planwill make each department or individual focus on thingsthey can control. The best plans encourage the behaviorsthat create successful results. 15. HARMONYEVENTCREATED AND CONCEPT BYCATERING BY DESIGN DENVER, CO 16. WHOLE FOODS MARKET 17. SUNDAYMORNING! 18. DRIVE PRIDE, OWNERSHIP IN YOURSELF, YOURCOMPANY, AND ULTIMATELY YOUR DELIVERABLES 19. If you hire someone because they can do a job, they will work foryour money. If you hire someone who believes what you believe then you will have someone who will work for you with theirblood, sweat, and tears. 20. PITCHING IN! 21. When I returned to Puff annualrevenues were 1.2M.Between 2004 and 2007 sales almostdoubled year over year by 2007 weproduced 7.6M in Orlando.To support growth I had to address theinfrastructure.When I expanded I did it for theemployees told them, they felt it.In the end we increased capacity, but Icreated ownership by involvement theycould rally around.I MADE THEM A PART OF THEPROCESS. 22. ARE YOU A SUPER ACHIEVER?PASSION: Superachievers have unwavering faith in what they seek to accomplish and a steadfast belief that they are capable of achieving the goals they set for themselves.PERSEVERANCE: In the face of obstacles, top achievers call on inner strength, courage and self-confidence to persevere.RESILIENCE: They use challenges to become smarter, stronger and moredetermined and are not distracted or derailed by obstacles.OPTIMISM: Successful people hold positive beliefs about their goals, livesand abilities.CURIOSITY: Superachievers are risk takers who often do things differently.They see problems from different angles and are not afraid to takeaction. 23. WHY IS WHY SO DARNIMPORTANT? 24. WHY? How do you explain when things dont go asplanned? How about when they actually go better? Why are some companies more successful thanothers? Why is Apple so innovative? Why does Disney have passionate and committedstreet sweepers? Why does a house keeper at any Ritz Carlton careabout helping you find ANYTHING? 25. WHAT MAKES THEM SO DIFFERENT? Same access to the sameemployees, media, consultants, etc yet year after year they crush their competition. 26. PURPOSE The most successful inspired companies act completelydifferent than everyone else: They have purpose and their employees feel valued! Their employees care about WHY they do what they do!WHAT IS YOUR CAUSE?WHAT IS YOUR PURPOSE?WHAT IS YOUR BELIEF?WHAT WOULD YOUR EMPLOYEES SAY IF I ASKED THEM? 27. PEOPLE DONT BUY WHAT YOU DO THEY BUY WHY YOU DO IT! 28. THE HUMAN FACTOR 29. ROI: HOW DO YOU LEVERAGE AND COMMUNICATE THESE IMPORTANT TRAITS TO YOUR PROSPECTS AND CLIENTS? 30. EXPERIENCES THE HOW We are all experts at how we wantto be treated Behr paints Differentiate yourself by focusing onservice experiences What does it feel like to walkinto your business? Everything speaks! How do you handle conflict? Is it easy to do business withyou? 31. BALLOON AU CHOCOLAT 32. RESTAURANT 20.12 33. MAKING THE EMOTIONALCONNECTION Jerrys questionnaire get toknow what makes themhappyDont serve short ribs to thevegan Its all about making yourclients feel special!Personalized tastings withplanned surprises! Kimpton hotelsSnacks, room upgrades, yourmusic, special offers duringslow periods 34. MAKING THE EMOTIONAL CONNECTIONSpecial offering for returning clients and referrals Spend $1,000, get breakfast for the committee $5 toward your next event for every $100 you spend Personalized thank you notes Ask for family recipes to integrate Cover events on your blog, Facebook, Twitter, etc. 35. SOMETIMES WE SCREW UP! 36. VENUE GUIDEFANTASY OF FLIGHT 37. AT THE END OF THEDAY, TRENDS, FACTS,FIGURES, BENEFITS, A ND FEATURES ARE NICE BUT WILL NOT DRIVE HUMAN BEHAVIOR. 38. THANK YOU!PRESENTATION AVAILABLE AT:HTTP://WWW.SLIDESHARE.NET/WARRENDIETEL