12 Stones Representation

Because all four members’ hair are short but styled, they therefore, give off an attitudinal yet reasoned appearance to their recipient fans and general critics. 12 Stone’s intended target audience (teenagers) would be permitted to dress in their style by their unalarmed parent(s)/carer(s); yet, sustain ‘edginess’ and rebelliousness about themselves that they crave.

12 Stones Representation

All members’ clothing are quite inoffensive and plain. The plainness of them leads to imitation of them to be easily done and more likely to occur; in that they would be easily came by on shopping outings.

12 Stones Iconography

From their partnership with WWE, in providing the ‘professional’ wrestling company with theme songs for some of their monthly Pay Per Views – by business, 12 Stone has subsequently been made at one with the company. Therefore, both share their fanbases with each other and feed off of one another’s tastes and sensibilities that leave a mark on the fans too.

12 Stones Musical Style

12 Stones lends itself to the knock-off style of post-grunge, a style which keeps a lot of the same qualities that has made grunge’s foundations – just leaving out in this iteration, the proactivity and protests that came about as a result of Grunge.

♫Anthem For The Underdog ♫♫ Broken ♫♫ Lie To Me♫♫ Adrenaline ♫♫ World So Cold ♫♫ It Was You ♫ ♫ Crash ♫♫ Broken Road ♫♫ They Way I Feel ♫

12 Stones Connectivity

Like any smart band, 12 Stones has its own website. What this does to appeal to their audience, is supplying them infinitely with a virtual dose of their likeness, any time the audience pleases. Not only does 12 Stones go into the good books of the obsessive portion of fans, the accessibility of information concerning 12 Stones and their fans, makes being loyal supporters of them, an experience that is not too taxing.

12 Stones Social Media Use

Much like their website, their Twitter and Facebook presence, means that the gap between real life exposure to 12 Stones, is filled to a considerable amount for any diehard fans of theirs.

To add in Facebook and Twitter page screenshots

with home PC access

12 Stones Institutional

PromotionTheir record label is Wind-up Records, a subsidiary of both Sony Music Entertainment and Universal Music Group. This record label has, absorbed too:

Civil Twilight – Alternative and Indie RockJillette Johnson - Pop

The Griswolds – Indie Dance, Rock, Pop, Electronic

The Virginmarys – Hard, Psychedelic and Alternative Rock

Young Guns - RockStrange Talk – Synthpop, Indietronica, New WaveJames Durbin – Post-grunge, Hard, Pop and Rock

Five For Fighting – Soft, Heartland, Pop and Alternative Rock

Scott Stapp – Hard Rock, Post-grungeThe Darkness – Hard and Glam Rock and Glam

and Heavy Metal Filter – Industrial and Alternative Rock and Metal

and Post-grunge Aranda – Hard, Pop and Punk Rock, Alternative

Metal and Post-grunge

GorillazRepresentationGorillaz represents itself, by the means of animation, rather than with human presences. Although because of this, they are not photographable by the paparazzi or otherwise, it still doesn’t work to lessen their mainstream notability.

IconographyIconic features of theirs come in the form of their grotty but detailed animated music videos. Though they have not from it, gained superstardom, they have kept on to fans of loyalty; because it is a unique way of presentation.

Gorillaz

Musical StyleGorillaz’s genre and lyrics help to appeal to their target audience, as they are all quirked and unusually packed.

Gorillaz

ConnectivityGorillaz have accessibility in the form of their very own website, available to all comers. What is more, is that, not only are there external links to sibling pages on other social media platforms, there is also a Facebook login compatibility feature option for users to take up on, if they so please.

Gorillaz

GorillazInstitutional PromotionThe Gorillaz, being that they are represented by four individual recording companies, have it seen to, that they are promoted a lot. Before the grown popularity of the internet, this would have happened by music channel showings; now, from Youtube video uploads.

Within all of these labels, a particular musical genre isn’t favoured. There is range of coverage in each, of the mainstream genres.