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Making earth little softer
Earthsoft Foundation of GuidanceEdge-Aggressive-Reliable-Trust-Honesty-Soft-Obedient-Fun-Transparent
Women Empowerment
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• Abilities• Role• Definition• Problems• Overcoming Challenges• Need, Why?• Solution• Principles• Opportunities• Barriers• Initiatives• Results• Conclusion
Index
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Abilities of Women
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Powerful women
Lakshmi Bai, Rani of Jhansi (19 Nov 1835–17 Jun 1858)
Was the queen of the Maratha-ruled princely state of JhansiLeading figure of the Indian Rebellion of 1857 and a symbol of resistance to the British rule. She was very brave & died fighting against BritishShe is a symbol of bravery and love for country.
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HumanityShe is a major religious figure. She founded Missionaries of Charity. It consists of over 4,500 sisters & is active in 133 countries. Was recipient of numerous honours including Nobel Peace Prize in 79.?" She answered "Go home & love your family” to promote world peace. She ventured out into slums to the needs of starving.
Mother Teresa 26 Aug'10–5 Sep'97
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Women in publicShe is 12th & first woman President of India (07-12). She had held various Cabinet portfolios during her period in the Maharashtra Assembly, Rajya Sabha & Lok Sabha. She also had been the president of MH Congress Committee. She had also served as 24th Governor of RajasthanPratibha Devisingh Patil
(19 Dec 1934)
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PoliticsShe is President of Indian National Congress, a major political party of India,also Chairperson of ruling UPA in Lok Sabha since 2004. In Sep’10, she re-elected for fourth time & became the longest serving president of Congress party. Also served as Leader of Opposition of the 13th Lok Sabha in 1999.
Sonia Gandhi9 Dec 1946
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PoliticsWas an Indian politician who served as Prime Minister of India for three consecutive terms (66–77) & a fourth term (80–84)•Nationalisation of Banks•Won war against Pakisthan•Authorization of developing nuclear weapons
•Green revolutionIndira Gandhi
19 Nov17 – 31 Oct 84
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Powerful womenShe is a opposition politician & chairperson of NLD Party in Burma. In 1990 general election, NLD won 59% of the national votes & 392 seats of 485 in Parliament. She had, however, already been detained under house arrest before the elections. She remained under house arrest for 15 of the 21 years
Aung San Suu Kyi, Burma 19 June 1945
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CorporateJoined PepsiCo in 1994 & was named president & CFO in 2001. Since then company grew multifold. She was named on WSJ's 50 women list in 07 & 08Time's 100 Most Influential PeopleForbes #3 powerful woman in 08Fortune ranked #1 most powerful woman in business 2009 & 10While CEO of PepsiCo in 2011, she earned a compensation of $17 million and deferred compensation of $3 million
Indra Nooyi 28 October 1955
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CourageWas an astronaut, a mission specialist on the space shuttle Columbia. She completed BE in Aeronautical Engg at Punjab Engg College at Chandigarh in 82, M.S. in aerospace engg from Uni of Texas in 84, second M.S. in 86 & Ph.D. in 88 from Uni of Colorado at Boulder. She began working at the NASA & became a US citizen
Kalpana Chawla1 Jul 1961 – 1 Feb 03
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MilitaryServed as an Ambassador for Denmark to UN (01-07) & to Czech Republic. Later appointed by UN as Special Representative for Liberia in Oct’07.She has a master's in economics from Copenhagen Uni. UN Mission in Liberia is a peace keeping force established in Sep'03 to monitor a ceasefire agreement. Ellen Margrethe Løj
(17 Oct’48 in Denmark)
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Police ForceShe is a social activist. She became first woman officer in IPS, held post of DG & voluntarily retired from IPS in Dec’07. Has founded two NGOs in India: Navjyoti Delhi Police Foundation & India Vision Fond. for prison reformation, drug abuse prevention & child welfare in ‘94.Awarded Ramon Magsaysay award in ’94. Was National Junior-66, Asian Champion-72, National-74,InterState-78 tennis player.Kiran Bedi
9 June 1949
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SportsShe is an Indian tennis player, known for her powerful forehand ground strokes. She is the first ever Indian to break into the top 30 WTA rankings in singles & top 10 in doubles. She has defeated many top players, namely Svetlana, Marion Bartoli & Former World No. 1's Martina Hingis & Safina. Was awarded Arjuna award in '04 & Padma Shri in 06. ET named her 33 rd in top 50 women list & Time ranked in top 50 heros in Asia.
Sania Mirza15 Nov 1986
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SportsShe is a former World No. 1 German tennis player,won 22 Grand Slam singles titles, 2nd among all players. In 1988, she became the first & only tennis player to achieve Calendar Year Golden Slam by winning all four Grand Slam singles titles & Olympic gold medal in the same calendar year.Graf was ranked World No. 1 by WTA. She won 107 singles titles, which ranks her third on the WTA's all-time list.Graf retired in 1999 while she was ranked World No.3
Steffi Graf14 Jun 69, West Germany
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LiteratureShe is an Indian novelist studied architecture at the Architecture School Delhi. She won the Booker Prize in '97 for her novel, The God of Small Things, has also written two screenplays & several collections of essays on various social, environmental & political issues. Played a village girl in award-winning movie Massey Sahib.
Arundhati Roy 24 Nov 1961
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CreativityShe is an Indian film director & producer based in New York. She was educated at Delhi & Harvard Uni in sociology. Her debut feature film, Salaam Bombay! In ’88, won the Golden Camera award at the Cannes Film Festival. She has won a number of awards like a National Film Award, the India Abroad Person of Year-06 & 07. In 2012 she was awarded India's third highest civilian award the Padma Bhushan.
Mira Nair 15 Oct 57
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CreativityA British film director of Indian origin, graduated from the Uni of East Anglia, attended London College of Printing in 84/85 and post-graduated in diploma in radio journalism, worked as a BBC Radio reporter then began working in television & film production in 1993. Most of her films explore the lives of Indians living in the United Kingdom & best known for the hit films Bhaji on the Beach'93, Bend It Like Beckham'02, Bride & PrejudiceGurinder Chadha
10 January 1960
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Public Life
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Beautiful creation
Aishwarya RoyMiss World pageant
in 1994
Priyanka ChopraMiss World title
in 2000
Sushmita SenMiss Universe
in 1994
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The origin of a child is a mother, a woman. ….she shows a man what sharing, caring, and loving is all about. That is the essence of a woman
- Sushmita Sen, Miss Universe 1994
It is said that educate a man and you educate an individual; educate a woman and you educate a family
Quotes
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Role of womenWhy women are different?
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RolesFaces of an Indian woman
• Wife• Mother• Sister• Bread earner• Compassionate member of the society
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Definition
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Women AbuseWomen abuse is defined as “any act of gender-based violence that results in, or is likely to result in, physical, sexual or psychological harm or suffering to a woman, including threats of such acts, coercion or arbitrary deprivations of liberty, whether occurring in public or private life - Cited by Gomez, 1996
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EmpowermentWomen empowerment refers to increasing the spiritual, political, social or economic strength of women. It often involves the empowered developing confidence in their own capacities
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Problem
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Problems faced• Social
• Female feticide• Dowry, No involvement• Big family• Parda system-Burqa,Ghoonghat
• Cultural - Early marriage• Environmental• Educational• Occupational & routine - Transportation• Health - Ignored health• Lack of unity – woman v/s woman
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Educational problems
• Girls not allowed even to seek basic education
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Social
• Big family• Dowry• Parda system-Burqa, Naqab, Ghoonghat
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Lack of unity
Women Vs Women
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Health
Ignored & unattended health treatments
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Poverty
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Gender prejudice
Suppressing the Women
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Low confidence
Mental hammering resulting low confidence
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Traditional barriers
Can we overcome this?
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Women Abuse
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Forms
• Domestic Violence- Marital Relationship- Dowry Harassment- Bride Burning
• Sexual Harassment - At Work- At Home- On road
• Sale of Wife• Teasing
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Female Foeticide
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Height of cruelty, killing baby before birth!
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Female foeticide• Most of families prefer male children• The united Nation says an estimated 2,000
unborn girls are aborted every day in India.• It is ironic to see that maximum sex-selective
abortions are performed by lady doctors
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Increase in Violence• More violent forms, such as
• Femicide, acid attacks, ritual rapes and murders,
• Gang rapes and forced early marriages• Military sexual slavery, rape as a weapon of
war, trafficking in women & girls• Ill-treatment of widows
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Domestic violence
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Problems faced
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Problems faced
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Problems faced
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Problems faced
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Problems faced
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Problems faced
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Mental violence• Not involved in economical, social
decision making• No option to choose bride groom
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Root causes Lack of following while dealing with women• Cultural behavior• Trust & Transparency• Respect• Belief in abilities, skill & knowledge• Positive attitude• Caring• Effective communication• Gratitude• Understanding• Sharing & Giving
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Reasons & Solutions• Poverty or insufficient earning• Unsatisfactorily sex or adultery like bad habits• Intellectual but opposite views• Cultural, social & economical non-compatibility • Difference in life style, bad habits like drinking• Contradictory & unwanted behaviorShort term solution – • Counseling & agreements• Effective Communication• Social pressure• To stand on own
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Social• Social and cultural barriers• Restrictions on women’s mobility/ travel • Limited access to information and resources• Parental/ Family mindset that women’s rightful
place is at home & in kitchen• Only responsible for child upbringing• Women are ignored• Over-protective• Early marriage• Limited access to religious activities• Weightage of women’s view, opinion &
decision-making in the family? • Image projected in TV serial
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Educational• Restricted education to girls• Limited access to education and information• Lesser percentage women seeking higher
education• Preference of marriage over higher education
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Economical• Lesser economic independence• No share in parental property• Culture & tradition role : men continues to be
in-charge of money & earning where as women heads kitchen activities & child upbringing
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Political• Male domination in power politics• Lack of interest & acceptance toward political
participation & representation• Women are hindered to participate as voters,
Prohibiting women from casting their votes
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Political• Lesser public & influential voice• Unequal citizenship and legal entitlements• Too lesser percentage of females
• In decision-making / senior positions like Governor, President, CEOs, etc
• In legislative or managerial staff• Lack of
• Political training & education• Political skills & know-how • Education & awareness of political rights• Registration of voters
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Government• Inexistence or very few concrete programs• The absence of synergy between the various
programs initiated by the government• Gap between policies and practices• Non-effective implementation of social laws
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Corporate• Women’s access to equal opportunity, pay,
position & rights at work• Avoiding employment due to cultural issues like
in tourism, travel, etc
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Health related• Ignored health treatment• Expected to deliver responsibilities even if not
well at home as well as at work
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Functional • Lack of
• Confidence and trust among women• Experience in decision-making roles• Skills for higher level jobs/assignments• Financial resources and social capital• High level of literacy among women
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Why – Need?
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Need?To address• Educational problems • Society / Cultural problems• Gender prejudice• Low confidence• Lack of unity• Problem related with health• Poverty and Ignorance• Traditional barriers
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Driving factors• Peace• Improved social character building• Community-driven development aid• Strong economy• Good local governance
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Strategies• Providing education • Modernization of society• Giving equal rights• Part of economic decision making• Political empowerment• Self perception• Work participation• Traditional role expectations
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Measures to Improve• Education• Political Participation• Decision-Making• Self Help Groups• Violence Control Measures• Ownership of Land• State Initiatives• Central initiatives
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Approach
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Solution
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Women empowerment• Empowerment is a multi-faceted , multi-
dimensional and multi-layered concept.• Women’s empowerment is a process in
which women gain greater or equal share of control over resources in the home, community, society and nation to gain power.
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Definition • Empowerment means moving from a
position of enforced powerlessness to one of power
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Meaning of empowerment• According to Cambridge English Dictionary empowerment means “to authorize”
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Overcoming Challenges
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Solution- IndexBridging the gaps to address inequalities between men and women through effective:• Economic participation & equal opportunities• Political empowerment & participation• Education attainment• Equal work opportunities• Health and well-being• Participation in decision making• Help Groups & NGO, Violence Control
Measures• Government Initiatives
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Action Areas• Women accepting various services• Training of women as highly skilled workers-
top end skills• Research/Technology for women• Women in the work force• Asset ownership by women• Women as Entrepreneurs
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• To respect & empower women• To offer equal rights & treat equal• To seek participation in decision making• To encourage & allow to do more than
expected traditional roles• To build capabilities – Intelligent & Physical• To prevent abusive programs• To create awareness, start as many affordable
crisis counselling or social support services• To implement positive symbolic measures &
spread achievements using media
Solution-Social
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Solution-Social• Promote equality through community initiatives
and advocacy.• Measure and publicly report on progress to
achieve gender equality• Strong networking
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Solution-Social• To obtaining data on violence against women• To use these to show
• Social impact• Emotional and psychological impact
• It is important that the extent, nature and root causes of such violence are well-documented.
• To analyse & take actions (legal & charitable)• To communicate & report appropriate coverage
in media & legislation so as to reduce the occurrence of violence & its effects
• To offer comprehensive social assistance
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Solution-Education• To implement aggressively illiteracy eradication
programs• To make women education compulsory• To offer equal educational rights• To encourage highest possible education• To allow access to information & knowledge• To offer free education till graduation• To offer interest free loan for higher education• To promote education, training and
professional development for women
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Solution-Education• To be aware of critical role in educating
children, a responsibility to transform society• Women are chief educators. Need to
• Promote the role of mothers in socializing and upbringing children
• Learn as much so as to address tone of curiosity & critical thinking for their children
• To conduct educational & skill enhancement courses free of cost
• Being a source women to educate & gain more knowledge
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Solution-Economical• To be a partner of economic decision making• To have a joint bank account• To have equal rights in parental assets• To increase financial support for NGO related
to women issue• To have a joint account in bank, trust and do
not ask for expenses details
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Solution-Political• To empower in politics• To enhance capacities & capabilities in politics
e.g. training on political education• To encourage local political leadership for
enhancing women’s political participationTo Invest in women’s collective action and political engagement • Design training & self-help initiatives to
women’s needs & economic opportunities• Take steps to enhance women’s local political
inclusion through strategies
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Solution-Government• To design, plan & implement and monitor
women morale upliftment & awareness programs aggressively
• To educate all girls compulsory• To bridge gaps of laws, policies & practices• To implement special in-door fast courts,
stringent laws for women abuse• To check laws being followed for child labour,
child marriage, woman education, etc• To increase budget in human capital • To finance women machineries & NPO/NGO• To improve accountability mechanisms
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Solution-Corporate• Equal opportunity at work, Respect and
support human rights on discrimination.• Pay equal remuneration, including benefits• Assure equal participation of women in
decision-making and governance• Policies to be free from gender discrimination• Proactively recruit women for senior positions• Offer flexible work options e.g. leave• Support access child / dependent care by
providing services, resources and information
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• Establish high-level corporate leadership• Implement enterprise development programs• Ensure health, safety & well-being of women• Promote education, training and professional
development for women• Affirm high-level support• Develop infrastructure for women like
Water & sanitation at workplace Creches Working Women Hostels Transport services Security
Solution-Corporate
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Solution-Corporate• Education & training• To invest in workplace policies & programs
that open avenues for advancement of women• Ensure equal access to all company-
supported education and training programs• Provide equal opportunities for formal and
informal networking and mentoring.• To promote the business case for women’s
empowerment
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Solution-Corporate• Participate with private sector to promote
gender equality & women empowerment• Develop policies on gender equality & women
empowerment, spread corporate commitment• Encourage business relationships with
women-owned enterprises• Ask business partners to respect the
company’s commitment to advancing equality• Respect the dignity of women in all marketing
and other company materials• Ensure that company products, services and
facilities are not used for sexual exploitation
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Solution-Corporate• Lead by example – showcase company
commitment to equality & empowerment.• Leverage influence, alone or in partnership, to
advocate for gender equality• Work with stakeholders to eliminate
discrimination & exploitation opening the equal opportunities for women
• Promote and recognize women’s leadership and ensure sufficient representation
• Use philanthropy & grants programs to support company commitment to the cause
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Solution-Corporate• Freedom from abuse & violence• To identify and address security issues &
provide safe working conditions and protection• To establish a zero-tolerance policy towards all
forms of violence at work, including verbal and/or physical abuse, sexual harassment.
• To train security to recognize signs of violence• To take stringent actions for guilty
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Solution-Health• To attend health problems immediately without
ignorance• To assure enough rest while in routine• To conduct tests regularly• To take over all possible responsibilities during
illness
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Solution-Institutional• Develop local capacity advocating women
rights• Linkages & connect developed among
communities • Capacity building of organizations & political
parties to tap women resources
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Solution-Structural• Networking and Advocacy• Using Radio, Talk shows & TV Programs• Mobilization and support to women
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Health
Women’s health means family health
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Education
Educating a male means educating a individualEducating a female means educating a Family
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Skill & Knowledge
Faith
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Encouragement/Respect
Encourage & respect – Offer pat on back
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Awareness
Spread awareness about women rights
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Faith & Unity
Keep Faith on capabilities of womenThey should unite
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Participation
In different fields
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Reservation surely helps
Legislative efforts
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Assets
To share the assets equally
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Change attitude
Change in attitude leads to women empowerment
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Opportunities
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TV programs
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Non-traditional sectors
• Electricity services• Plumbing services• Home maintenance• Gardening• Drivers
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• Exchange of information & advice with experienced mentors
• Business planning and project follow-up assistance
Counseling of mentors
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Mobilization meetings• Access to information• One stop shop with all institutions
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Understanding the aspirations, interests, dreams and constraints of each individual
Individual profiling
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Examples of start-ups
The different faces of start-ups
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Participation• Direct sales training• Participation in fair
• All products sold out
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InnovationHow is your product
unique?• Market testing• Product development • Food lab analysis
analysis• Bar Code registration• Brand development
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Training
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Barriers
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Modern Time?Barriers to Female Education• Poverty: one-fourth population• Social values and parental support• Inadequate school facilitiesBarriers to Female Employment• Cultural Restrictions• Hierarchical society (caste system)• Purdah system• Discrimination at Workplace• Lack of employment opportunities • Male competition is high
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Initiatives
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Various Projects• Capacity Building of Public Representatives• Voters Education • Capacity Building of NGOs• Research and Advocacy
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Result
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Changing environmentGlobalisation Mobile revolution
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• In Society – • » Establishment of Ethics• » Happy environment
• » Secured society• In Politics- • » Development of Nation• » Opportunities for all.
After empowerment
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Positive impacts
The proportion of women in the IT industry constitutes about 20% of total IT work force
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Indicators• Increase in self-esteem• Increase in knowledge and awareness• Increase in personal leisure time• Character building within society• Positive changes in social attitudes• Change in roles & responsibility in family &
community• Visible decrease in violence on women• Increase in bargaining and negotiating power • Increase access to information• Decision-making over her work & income
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Conclusion
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To ConcludeProblems :- Empowerment & EqualityDealing with the problems at various levels• Social & cultural• Corporate• GovernmentStrike at various places• Home• Road• ParliamentSolve the problem by way of• Education• Employment• Encouragement
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NEW DIRECTIONS• Conclusion :• In order to achieve Gender Equality &
women’s empowerment, set targets for the Millennium, we need• To focus more on programmes aiming at
empowering women, • To increase the financial support , • To improve on accountability and • To report on results as well as • To seek strategic involvement of men
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Branding• Transparency, measuring & reporting• Make public the company policies for
promoting gender equality • Establish benchmarks that quantify inclusion
of women at all levels• Measure and report on progress, both
internally and externally, using data
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