Embed Size (px)
Citation preview
Master in Translational Medicine-MSc University of Barcelona, 15 March 2017
Science dissemination 2.0 Social media for researchers
Xavier Lasauca i Cisa @xavierlasauca
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/n
anp
alm
ero
/53
36
84
20
36
/
• To get new information • To increase the impact and visibility of research
papers • To engage with fellow researchers and meet new
collaborators • To improve a researcher's public profile, build your on
line reputation and thus competitiveness • As part of the research process
Using social media can be really beneficial:
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/m
khm
arke
tin
g/8
54
07
17
75
6
• I will summarise the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities
• I will provide examples of these innovative emerging resources as tools for scientific communication
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/fu
nks
ou
p/4
03
99
06
60
So in this workshop…
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/6
76
23
30
9@
N0
7/6
28
60
36
06
1
Overview
htt
ps:
//w
ww
.car
too
nst
ock
.co
m/d
irec
tory
/e/e
volu
tio
n_o
f_m
an.a
sp
htt
p:/
/ww
w.o
mic
ron
o.c
om
htt
p:/
/ww
w.e
leco
no
mis
ta.e
s/te
cno
logi
a/n
oti
cias
/49
98
33
6/0
7/1
3/E
l-m
ied
o-a
-sal
ir-d
e-ca
sa-s
in-e
l-sm
artp
ho
ne-
afec
ta-a
-mas
-de-
la-m
itad
-de-
los-
esp
ano
les.
htm
l
Source: Mobile Is Eating the World, by Benedict Evans
htt
p:/
/ww
w.e
ngl
ish
-her
itag
e.o
rg.u
k/ab
ou
t/n
ews/
hel
p-d
arw
ins-
no
teb
oo
k/
©
REU
TER
S/To
ny
Gen
tile
htt
p:/
/ww
w.n
atu
re.c
om
/new
s/o
nlin
e-c
olla
bo
rati
on
-sci
enti
sts-
and
-th
e-so
cial
-net
wo
rk-1
.15
71
1
Some remarks about altmetrics…
Track the dissemination of research beyond academia
Show the attention, reception, and response to a published work prior to it being cited
Can be applied to non-traditional research outputs like data-sets and blog posts
Show research impact in real-time — scholars and journals don’t have to wait for their score to be released, like in the Journal Citation Reports
Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of scholarly discourse
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/n
irak
/51
28
78
59
5
“This is me and my digital circumstance” Miquel Duran
3
LC3S Listen
Create
Communicate
Connect
Share
Listen
Create
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/p
hila
nd
jo/1
25
13
69
54
14
htt
p:/
/ww
w.a
ltm
etri
c.co
m/b
log/
inte
ract
ion
s-h
ere
-in
-th
e-b
logo
sph
ere
/
Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and other stakeholders
stay in touch with colleagues
be part of a conversation
present self/own work be(come) part of a community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann
http://sociologicalimagination.org/archives/13910
It increases your visibility within academia. It increases your visibility outside academia. It increases your visibility more than a static site. It’s a great way of making connections. It makes it easier for people to find your published work. It’s a great way to promote events and call for papers.
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/an
on
ymo
usc
olle
ctiv
e/4
26
31
93
26
7
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/m
iuen
ski/
58
87
39
30
36
/
http://rrresearch.fieldofscience.com/
“The purpose of keeping the blog is to give me a semi-public place to describe the ongoing process of doing and thinking
about my lab’s research. I hope I’ll use it to describe or explain (mainly to myself) the scientific issues I'm thinking about:
- what experiments we’ve done
- what the results were if they worked (or possible
explanations for why they didn’t work)
- what experiments I think we might do or should do
when time and resources permit.”
Rosemarie (‘Rosie’) Redfield
http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html
http://blogs.lse.ac.uk/impactofsocialsciences/
htt
p:/
/blo
gs.ls
e.ac
.uk/
imp
acto
fso
cial
scie
nce
s/2
01
4/1
2/2
8/s
ho
rter
-bet
ter-
fast
er-f
ree/
htt
p:/
/blo
gs.ls
e.ac
.uk/
imp
acto
fso
cial
scie
nce
s/2
01
6/0
1/2
5/h
ow
-to
-wri
te-a
-blo
gpo
st-f
rom
-yo
ur-
jou
rnal
-art
icle
/
Communicate
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/3
07
67
85
2@
N0
0/3
46
00
78
38
4/
htt
p:/
/blo
gs.ls
e.ac
.uk/
imp
acto
fso
cial
scie
nce
s/2
01
2/0
4/1
9/b
log-
twee
tin
g-p
aper
s-w
ort
h-i
t/
htt
p:/
/ww
w.n
atu
re.c
om
/nat
ure
job
s/sc
ien
ce/a
rtic
les/
10
.10
38
/nj7
53
8-2
63
a
htt
p:/
/cer
ca.c
at/a
lfab
etic
/a-l
a-xa
rxa/
# (hashtag) used to categorise tweets. Keyword.
Text
URL (link)
A
B
C
D
People who have retweeted or favorited the tweet
Number of times this tweet has been retweeted
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/1
04
11
88
8@
N0
6/5
70
69
41
47
3/
A player more with pulmonary embolism? Teletovic, Varejão, Mickel... Tall players, lot of flights... Are they a risk group? #basketball #pulmonary
Is there anything as rewarding for a researcher as responding to a hypothesis in a short time?
Except for the very end of this process –submitting the paper to the journal for peer-review – none of this way of working bears the least bit of resemblance to how I was trained to be a scholar.
Source: Using Social Media to Enhance Your Research Activities, by Brian Kelly
Twitter has very direct, and very relevant implications for those in Public Health
It’s a great way to get information you otherwise wouldn’t At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions For lecturers, Twitter can contribute to discussions and deepen understanding The way we translate information is changing
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/4
74
00
16
3@
N0
5/7
84
68
42
77
2
Using Twitter, you can join conversations with other delegates. Delegates write short comments and quote speakers and you can ask for clarification, ask questions, offer opinions and thoughts Even if you’re not at the conference, you can still be involved
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/4
74
00
16
3@
N0
5/7
84
68
42
77
2
htt
p:/
/ww
w.f
lickr
.co
m/p
ho
tos/
72
21
13
47
@N
00
/32
71
22
30
2#
I am a researcher and I am on Twitter… Now what?
htt
p:/
/blo
gs.lse.a
c.u
k/im
pacto
fsocia
lscie
nces/2
011/0
9/2
9/t
witte
r-guid
e/
htt
p:/
/ww
w.lw
ec.o
rg.u
k/s
ites/d
efa
ult/f
iles/T
witte
rTip
s.p
df
Connect
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/5
87
54
75
0
Generic networks Specific networks
Share
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/ro
hit
chh
iber
/60
38
68
96
37
Articles and presentations
(Slideshare, issuu)
Social bookmarking (Delicious, Diigo)
Images (flickr, Instagram) and videos
(YouTube)
Bibliographic data management
(Zotero, Mendeley)
Slideshare
Delicious
Google hangouts
htt
p:/
/ww
w.y
ou
tub
e.co
m/w
atch
?fea
ture
=pla
yer_
emb
edd
ed&
v=4
sfQ
g9IK
O8
A
htt
p:/
/co
nte
mp
lati
vem
amm
oth
.wo
rdp
ress
.co
m/2
01
3/0
1/0
2/s
ix-w
ays-
to-u
se-g
oo
gle-
han
gou
ts-f
or-
acad
em
ic-p
rod
uct
ivit
y/
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/xa
v/3
67
84
66
36
5
#Health20
http://www.nejm.org/doi/full/10.1056/NEJMp0900702
Ultimately, the Internet provides a powerful communications channel, but it is health care professionals and the public who will best determine how to use this channel for surveillance, prevention, and control of emerging diseases.
htt
p:/
/sea
rch
hea
lth
it.t
ech
targ
et.c
om
/fea
ture
/So
cial
-dat
a-a-
new
-so
urc
e-f
or-
dis
ease
-su
rvei
llan
ce
http://www.ncbi.nlm.nih.gov/pubmed/?term=25124281
Based on observations in this study and the increased usage of social media, we posit that online illness reports could complement traditional surveillance systems by providing near real-time information on foodborne illnesses, implicated foods and locations.
http://www.nature.com/nbt/journal/v27/n10/full/nbt1009-888.html
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/5
66
950
83
@N
00
/44
64
82
85
17
/ ©
Ph
oto
by
Kat
B P
ho
togr
aph
y
Ready?
Strategy • Define objectives about online presence (as individual researcher or research group)
• Explore the tools and choose the most
appropriate
• Develop your network
• Encourage feedback and discussion
http://www.flickr.com/photos/ybot84/7850997682/
The ten commandments
10 Simple Steps to Building a Reputation as a Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an upcoming event in which you will participate; interesting news and publications in your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in using Google scholar and Google alert,
10. Find your Klout score, H-index.
Sou
rce
: Mic
ah A
ltm
an,s
Blo
g
htt
p:/
/nep
alir
epo
rter
.co
m/2
19
56
/pau
l-va
n-d
yk-r
etu
rns-
uae
/
Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else takes your fancy!).
10. Keep your purpose and audience in mind.
Sou
rce
: In
tro
du
ctio
n t
o S
oci
al M
edia
fo
r re
sea
rch
ers,
by
Gill
es C
ou
zin
htt
p:/
/ww
w.f
orb
es.c
om
/pic
ture
s/ee
el4
5jf
eg/1
-tie
sto
-22
-mill
ion
/
Researcher
Blog Twitter Social media
Science dissemination Personal brand +Online reputation +Visibility +Impact +Prestige +Influence
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/
To deepen…
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/u
nca
lno
/85
37
56
96
65
http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=
Conclusions
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/n
iaid
/14
86
11
04
35
5
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/d
har
mas
ph
ere/
31
28
33
09
68
/ w
ww
.flic
kr.c
om
/ph
oto
s/la
ugh
ings
qu
id/5
30
10
39
82
3
htt
p:/
/en
.wik
iped
ia.o
rg/w
iki/
File
:Yo
urC
ou
ntr
yNee
dsY
ou
.jpg
xavierlasauca.cat
htt
ps:
//w
ww
.flic
kr.c
om
/ph
oto
s/b
aker
ella
/33
30
087
45
4
