Master in Translational Medicine-MSc CELLEX IDIBAPS, 11 March 2015

Science dissemination 2.0 Social media for researchers

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Xavier Lasauca i Cisa @xavierlasauca

• To get new information • To increase the impact and visibility of research

papers • To engage with fellow researchers and meet new

collaborators • To improve a researcher's public profile, build your on

line reputation and thus competitiveness • As part of the research process

Using social media can be really beneficial:

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• I will summarise the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities

• I will provide examples of these innovative emerging resources as tools for scientific communication

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So in this workshop… #MTMUB20

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Overview

From the kingdom of the Apes…

…to the supremacy of the homo digitalis…

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CINDY CHEW/2010 S.F. EXAMINER FILE PHOTO

…and the homo mobilis!

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Source: Mobile Is Eating the World, by Benedict Evans

The unconnected are shrinking!

http://stakeholders.ofcom.org.uk/binaries/research/cross-media/2014/Digital_Day_2014_Overview_of_Findings.pdf

Technology dominates our atention!

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©

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Gen

tile

http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711

Alternative metrics (Altmetrics)

http://article-level-metrics.plos.org/

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http://files.figshare.com/1920206/DRR__Nesta_.pdf

This is me and my digital circumstances

@miquelduran

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#Create #Listen #Communicate #Connect Share!

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#Create

To blog or not to blog?

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http://blog.hospitalclinic.org

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Motive A: Visibility Motive B: Networking Motive C: Information

increase own impact connect with peers be up to date

be found by peers and other stakeholders

stay in touch with colleagues

be part of a conversation

present self/own work be(come) part of a community

anticipate trends

Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann

Example motives of science bloggers

http://sociologicalimagination.org/archives/13910

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http://rrresearch.fieldofscience.com/

The purpose of keeping the blog is to give me a semi-public place to describe the ongoing process of doing

and thinking about my lab’s research. I hope I’ll use it to describe/explain (mainly to myself) the scientific issues I'm thinking about:

- what experiments we’ve done

- what the results were if they worked (or possible

explanations for why they didn’t work)

- what experiments I think we might do or should

do when time and resources permit.

http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html

http://directorsblog.nih.gov/

http://cirmresearch.blogspot.com.es/

http://www.translabudg.org/

http://microtwjc.wordpress.com

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Collective blogging (1)

Collective blogging (and 2)

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The Reference Blog

http://blogs.lse.ac.uk/impactofsocialsciences/

#Mu

stFo

llow

#Listen

http://feedly.com

#Communicate

The uses of Twitter for Science

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http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/

http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a

CMRB CRG IDIBAPS IDIBELL IMIM IMPPC IRB VHIR ISGlobal Alba Mare Nostrum

http://cerca.cat/alfabetic/a-la-xarxa/

Anatomy of a tweet

# (hashtag) used to categorise tweets. Keyword.

Text

URL (link)

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3

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@IDIBAPS

#

A researcher’s Twitter profile

@nlbigas

Timeline (TL)

A

B

C

D

An influencer

People who have retweeted or favorited the tweet

Number of times this tweet has been retweeted

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A tweet’s harmony…

#piulempoesia

Example 1

Example 2

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http://blogs.lse.ac.uk/impactofsocialsciences/2013/09/25/how-to-be-a-scholar-daniels/

From Tweet to Peer-Reviewed Article!

New Scholarship?

“Except for the very end of this process s submitting the paper to the journal for peer-review – none of this way of working bares the least bit of resemblance to how I was trained to be a scholar.”

Source: Using Social Media to Enhance Your Research Activities, by Brian Kelly

http://blogs.plos.org/scied/2013/08/19/twitter-for-sci-ed-part-1-teaching-in-140-characters-or-less/

Reason #1: Twitter has very direct, and very relevant implications for those in Public Health 1

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Reason #2: It’s a great way to get information you otherwise wouldn’t

Reason #3: At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions Reason #4: For lecturers, Twitter can contribute to discussions and deepen understanding Reason #5: The way we translate information is changing

http://www.flickr.com/photos/shovellingson/6800803601/

The Importance of Being Hashtag

#Translational

http://www.globalfoodsecurityconference.com/

Using hashtags (#) in conferences

#AIDS2014

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All tweets (from the 3,400 people I follow)

Tweets to me (or about me)

Tweets related to the word “recercat”

Tweets to @LaMaDeFatima (or about it)

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http://genomebiology.com/2014/15/7/424

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http://blogs.lse.ac.uk/impactofsocialsciences/2014/08/07/the-kardashian-index-social-media-academics/

http://blogs.lse.ac.uk/impactofsocialsciences/2014/09/29/what-are-scientists-doing-on-twitter/

#WomenTweetScienceToo

#AlternateScienceMetrics

#BLA

CK

and

STEM

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http://www.flickr.com/photos/72211347@N00/327122302#

I am a researcher and I am on Twitter… Now what?

http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/

http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf

#Connect

• Linkedin

• Google +

• Facebook

• Researchgate

• Academia.edu

General networks Specific networks

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Share!

Articles i presentacions (Slideshare, issuu)

Marcadors d’enllaços o social bookmarking

(Delicious, Diigo)

Imatges (flickr, Instagram) i vídeos (YouTube)

Gestors de dades bibliogràfiques (Zotero,

Mendeley)

Telefonia per internet (Skype, Google

hangouts)

Slideshare

http://www.slideshare.net/xavierlasauca

Delicious

https://delicious.com/xavierlasauca

Google hangouts

http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A

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Journal clubs Podcasts Collaboration

Writing accountability Presentations Virtual office hours

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Let’s wiki!

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Wiki-to-Journal Publications

http://wikimedical.jmir.org/index

Source: Martin Poulter CC BY-SA (Wikimedia Commons)

Source: Martin Poulter CC BY-SA (Wikimedia Commons) Fon

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#Health20

http://www.nejm.org/doi/full/10.1056/NEJMp0900702

Ultimately, the Internet provides a powerful communications channel, but it is health care professionals and the public who will best determine how to use this channel for surveillance, prevention, and control of emerging diseases.

https://www.ncbi.nlm.nih.gov/pubmed/22232449

http://www.ploscompbiol.org/article/info%3Adoi%2F10.1371%2Fjournal.pcbi.1002199

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The digital epidemiologist

http://www.yelp.es/barcelona

A new tool for foodborne illness surveillance?

http://www.ncbi.nlm.nih.gov/pubmed/?term=25124281

Based on observations in this study and the increased usage of social media, we posit that

online illness reports could complement traditional surveillance systems by providing near real-time information on foodborne illnesses, implicated foods and locations.

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http://www.nature.com/nbt/journal/v27/n10/full/nbt1009-888.html

#mHealth

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http://www.ticsalut.cat/observatori/en_apps/

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Ready?

Strategy • Define objectives about online presence (as individual researcher or research group)

• Explore the tools and choose the most

appropriate

• Develop your network

• Encourage feedback and discussion

http://www.flickr.com/photos/ybot84/7850997682/

Top 10 tips to get started

1. Explore online guides.

2. Do some “lurking” (look at examples of good practice).

3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers).

4. Start using content aggregation and curation tools (e.g. Feedly, Delicious).

5. Identify a few key tools and start with those – know your limits!

6. Develop your network (e.g. LinkedIn, Twitter hashtags).

7. Join academic social network sites (e.g. ResearchGate, Mendeley).

8. Create your own website

9. Start blogging and twittering about your research (or whatever else takes your fancy!).

10. Participate, join in the conversation!

Source: Introduction to Social Media for researchers, by Gilles Couzin

10 Simple Steps to Building a Reputation as a Researcher, in Your Early Career

1. Register for an ORCID identifier

2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your own

3. Register for Twitter

4. Write and share a 1-paragraph bio

5. Describe your research program in 2 paragraph

6. Create a CV and share it

7. Share (on Twitter & LinkedIN) news about something you did or published; an upcoming event in which you will participate; interesting news and publications in your field

8. Make writing; data; publication; software available as Open Access

9. Set up tracking of your citations, mentions, and topics you are interested in using Google scholar and Google alert,

10. Find your Klout score, H-index.

Source: Micah Altman,s Blog

@d

rmal

tman

Researcher

Blog Twitter Social media

Science dissemination Personal brand +Online reputation +Visibility +Impact +Prestige +Influence

http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/

To deepen…

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http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=

http://blogs.bodleian.ox.ac.uk/23things/

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http://connectedresearchers.com/online-tools-for-researchers/

http://www.comb.cat/cat/altres/salut20comb/3/home.asp

http://wikisanidad.wikispaces.com/Eventos+%28Sanidad+y+Medios+Sociales%29

Conclusions

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Xavier Lasauca i Cisa Directorate General for Research

Ministry of Economy and Knowledge Generalitat de Catalunya

www.xavierlasauca.cat @xavierlasauca