Embed Size (px)
DESCRIPTION
Presentation at the OpenAIRE-COAR Conference: "Open Access Movement to Reality: Putting the Pieces Together", Athens - May 21-22, 2014. Session 3: Maximizing the exploitation of open research results through text mining. Content Mining in Practice: Challenges and opportunities for publishers, by Cameron Neylon - Advocacy Director for PLOS
Citation preview
Mining,&Myths&and&the&ParthenonSearching*for*a*narrative*of*value*and*values
Cameron(Neylon(–(OpenAire/COAR(Meeting(–(Athens22(May(2014(<(@cameronneylon(–([email protected]
1
2
https://www.flickr.com/photos/lamnatos/4520967783 CC BY
Myths…
http://www.flickr.com/photos/10101046@N06/3484426248 CC BY
5http://www.flickr.com/photos/rosemania/86741023 CC BY
6http://www.flickr.com/photos/michiganmoves/3375583341 CC BY-SA
Myth'1Researchers'don’t'want'TDM
Researchers&need'TDM…
…but&ask&for&faster&horses
Myth'2“TDM'will'crush'our'servers…”
PLOS&ONE&Traffic&over&six&months
15
Pag
e vi
ews
per h
our
0
2750
5500
8250
11000
22/04/2017 31/05/2017 09/07/2017 17/08/2017 26/09/2017
0
2750
5500
8250
11000
22/04/2017 31/05/2017 09/07/2017 17/08/2017 26/09/2017
PLOS&ONE&Traffic&over&six&months
16
Pag
e vi
ews
per h
our
17
http://www.reddit.com/r/science/comments/1hv933/a_mere_60_minutes_of_aerobic_exercise_could/
18
Page&views&per&hour
0
7500
15000
22500
30000
Daily average Daily peak Reddit DDOS Text mining
Pag
e vi
ews
per h
our
19
Page&views&per&hour
0
150000
300000
450000
600000
Daily average Daily peak Reddit DDOS Text mining
Pag
e vi
ews
per h
our
20
Page&views&per&hour
0
150000
300000
450000
600000
Daily average Daily peak Reddit DDOS Text mining
Pag
e vi
ews
per h
our
21
Page&views&per&hour
0
6250
12500
18750
25000
Daily average Daily peak Reddit DDOS Text mining
Pag
e vi
ews
per h
our
22
Page&views&per&hour
0
2500
5000
7500
10000
Daily average Daily peak Reddit DDOS Text mining
Pag
e vi
ews
per h
our
23
Page&views&per&hour
0
1250
2500
3750
5000
Daily average Daily peak Reddit DDOS Text mining
Pag
e vi
ews
per h
our
If&you&can’t&manage&TDM,&you’re¬&competent&to&run&a&
modern&web&service
Myth'3“This'isn’t'core'business/revenue”
26http://www.flickr.com/photos/markwalker/3749673425 CC BY-SA
“Publishing”&is&no&longer&a&USP
http://www.flickr.com/photos/spence_sir/2291938423 CC-BY
It’s¬&filtering…
29http://www.flickr.com/photos/58558794@N07/8682293085 CC BY
…it’s&annotation
30US Defence Department: 090807-N-5749W-394.jpg
It’s¬&distribution…
http://www.flickr.com/photos/65208723@N07/6032293799 CC BY
…it’s&dissemination
“If'we'allow'TDM'Peter'MurrayBRust'will'distribute'all'of'our'content”
Our&core&business&is&to&get&authors’&work&in&
the&hands&of&those&who&can&use&it
http://www.flickr.com/photos/thebarrowboy/7646188700 CC BY
How&do&we&do&this?
36
Licensing&is¬&sufficient…
http://almreports.plos.org/reports/visualizations/9939
http://www.flickr.com/photos/jwyg/4528443760/ CC-BY-SA
40http://www.flickr.com/photos/theincidental/3459777668 CC BY
Other&people&do&this&for&us…
…so&control&is&in&direct&tension&with&dissemination
Enabling'TDM&is&core&business&for&scholarly&publishers…
…in&serving&all'of&our&customers&and&users…
…and&will&become&a&core&market&differentiator
Search: PLOS blogs content mining
Impact
Impact
Research
Economic
Cultural
Education
Health
Environment
Impact
Research
Economic
Cultural
Education
Health
Environment
Research
Economic
Cultural
Education
Health
Environment
Research
Economic
Cultural
Education
Health
Environment
Research
Outputs
Research
Economic
Cultural
Education
Health
Environment
Research
Outputs
Research
Research
Outputs
Research
Research
Outputs
Research
Research
Citation
Research
Bookmark
Citation
Research
Bookmark
Citation
Previous co-authorship
Research
Bookmark
Citation
Previous co-authorship
Conference co-attendance
Social media conversation
http://www.flickr.com/photos/verzo/8020565592/ CC BY
http://www.flickr.com/photos/andrein/372192048/ CC BY-SA
https://www.flickr.com/photos/see-through-the-eye-of-g/5392290809 CC BY
https://www.flickr.com/photos/jenny-pics/3239638494 CC BY
https://www.flickr.com/photos/garycycles2/2575676610 CC BY
https://www.flickr.com/photos/53487196@N08/5439253136 CC BY
Counting…?
https://www.flickr.com/photos/ivanwalsh/5082958705 CC BY
…isn’t much use
Not the end of
https://www.flickr.com/photos/oimax/4373114560 CC BY
“Stories that persuade with data” Anita de Waard
“Stories that persuade with data” Anita de Waard
evidence
Building models…
https://www.flickr.com/photos/karen_roe/7616234498 CC BY
…testing models
https://www.flickr.com/photos/wwworks/4255117217/ CC BY
https://www.flickr.com/photos/ell-r-brown/4655401891 CC BY
85
https://www.flickr.com/photos/telemax/4734543265 CC BY-SA
http://flickr.com/photos/virtualsugar/316200555/ CC-BY
