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Keen IO’s Community Commitment Curve
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
writes guest blog post highlighting Keen project
•
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
writes guest blog post highlighting Keen project
• •
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
writes guest blog post highlighting Keen project
• • •
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
writes guest blog post highlighting Keen project
• •• •
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
writes guest blog post highlighting Keen project
• ••• •
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member
writes guest blog post highlighting Keen project
••
••• •
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
writes guest blog post highlighting Keen project
•
••
••• •
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
•
••
•••• •
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
•
••
••
••• •
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
•
••
••
•••• •
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
•
••
••
••
••• •
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
•
••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
•
•••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
makes 1st (not last)
OSS contribution
•
•
•••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
•
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits:
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonials
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activation
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audience
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer support
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer supporttime saved: content creation
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer supporttime saved: content creationnetwork-effect: ↑awareness
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer supporttime saved: content creationnetwork-effect: ↑awarenesssoftware development
🚀
writes guest blog post highlighting Keen project
Keen IO’s Community Commitment Curve
discovers Keen IO, via WOM
visits keen.io, learns more
creates Keen IO account
asks Q on Twitter,
gets answer follows
@Keen_IO, RT ❤
discovers keen.chat, joins Slack Team
asks Q in Slack chat, gets A…from fellow
community member hanging in Slack, answers Q’s for others, meets Keen folk, learns about webcast
views webcast, builds project
on Keen
writes guest blog post highlighting Keen project
receives Keen swag/care package,
tweets about it
gets coffee with Keen team member, roaming office hours
voluntarily organizes Happy Data Hour in home town
delivers talk on data analytics, features Keen case study
makes 1st (not last)
OSS contribution
visits Keen HQ during visit to SF•
•
•••••
••
••
••••
recommends Keen to team at work,
intro to Keen sales
joins Keen IO team, works remotely…?•
•
Business Benefits: referrals/testimonialssignups/activationfollowership/audienceopportunity creation (serendipity)product use case (examples)$’s saved: customer supporttime saved: content creationnetwork-effect: ↑awarenesssoftware developmentfuture talent (recruiting pipeline)
🚀
writes guest blog post highlighting Keen project
Value to Community Member: Why move up the curve?
Value to Community Member: Why move up the curve?
Every step of the way, the person making her way up and along the curve should naturally derive value, of both intrinsic and extrinsic natures.
That is why she consciously chooses to commit to more over time.
In the absence of reciprocal benefit, the rocket ship at the top of the curve is merely an cute emoji.
Value to Community Member: Why move up the curve?
Every step of the way, the person making her way up and along the curve should naturally derive value, of both intrinsic and extrinsic natures.
That is why she consciously chooses to commit to more over time.
In the absence of reciprocal benefit, the rocket ship at the top of the curve is merely an cute emoji.
Value to Community Member: Why move up the curve?
Rather than creating value for people, it is Keen’s job to foster an environment in which community members can create value for each other.
(☝credit for that last line goes to David Spinks, CMX)
Every step of the way, the person making her way up and along the curve should naturally derive value, of both intrinsic and extrinsic natures.
That is why she consciously chooses to commit to more over time.
In the absence of reciprocal benefit, the rocket ship at the top of the curve is merely an cute emoji.
Keen IO Community Onion
Keen IO Community Onion
Keen IO Community Onion
team -
fam
Keen IO Community Onion
team -
fam
investor advisor mentor
Keen IO Community Onion
team -
fam
investor advisor mentor
contributor community member customer
Keen IO Community Onion
team -
fam
investor advisor mentor
contributor community member customer
fan -
friend
Keen IO Community Onion
team -
fam
investor advisor mentor
contributor community member customer
acquaintance
fan -
friend
Keen IO Community Onion
team -
fam
investor advisor mentor
contributor community member customer
acquaintance
stranger/future friend
fan -
friend
Curvy Onion
•
•
•
•
•
••
•
•
Curvy Onion
•
•
•
•
•
••
•
•
stranger/ future friend
Curvy Onion
•
•
•
•
•
••
•
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acquaintance
stranger/ future friend
Curvy Onion
•
•
•
•
•
••
•
•
acquaintance
stranger/ future friend
fan -
friend
Curvy Onion
•
•
•
•
•
••
•
•
contributor community customer
acquaintance
stranger/ future friend
fan -
friend
Curvy Onion
•
•
•
•
•
••
•
•
investor advisor mentor
contributor community customer
acquaintance
stranger/ future friend
fan -
friend
Curvy Onion
•
•
•
•
•
••
•
•
team -
fam
investor advisor mentor
contributor community customer
acquaintance
stranger/ future friend
fan -
friend
Curvy Onion
Community Engagement Score
Community Engagement Score
How effective is a given community effort in moving a person
Community Engagement Score
How effective is a given community effort in moving a person
up & along the curve
Community Engagement Score
How effective is a given community effort in moving a person
up & along the curve
+
Community Engagement Score
How effective is a given community effort in moving a person
up & along the curve
+
toward the center of the onion
Community Engagement ScoreData Collection
Programmatic Sources Keen IO
Intercom Eventbrite
Meetup.com Github
Slack Hubspot
Twitter Youtube/Vimeo Forum Activity
Manual Sources Forms/Surveys Interviews
- internal/external Testimonials Feels [Mix of inbound/outbound]
Historical (what we’ve done) Future (what we’re doing)
Community Engagement Score
TBDone Who should enter data? (e.g., most relevant, multiple peeps?)
When should data be collected? (e.g., timing/frequency) UX/UI design
Manual processes —> automate the things!
