Embed Size (px)
Citation preview
1
@ S A R A B R O D E R S E N
FUTURE OF TRUST IN THE
SHARING ECONOMY
S A R A G R E E N B R O D E R S E N
2
SARA GREEN BRODERSEN
@ S A R A B R O D E R S E N
Deemlyfounder & CEO
Sharing Economy DKco-founder and board member
3
@ S A R A B R O D E R S E NJ o e G e b b i a , A i r b n b
4
FIRM BELIEF IN THE RELIABILITY,
TRUTH, OR ABILITY OF SOMEONE OR SOMETHING
@ S A R A B R O D E R S E N
DEFINITION OF TRUST
5
TRUST ECONOMY
@ S A R A B R O D E R S E N
6
TRUST ECONOMY
@ S A R A B R O D E R S E NE d e l m a n . c o m
7
HOW TRUST HAS CHANGED
WITH TECH
@ S A R A B R O D E R S E N
01
8
TRUST TECH…
@ S A R A B R O D E R S E N
H O T E L S . C O M A I R B N B
9
TRUST IN THE SHARING
ECONOMY
@ S A R A B R O D E R S E N
02
10
3 LEVELS OF TRUST
@ S A R A B R O D E R S E N
TRUSTING THE CONCEPT
11
3 LEVELS OF TRUST
@ S A R A B R O D E R S E N
TRUSTING THE CONCEPT
12
3 LEVELS OF TRUST
@ S A R A B R O D E R S E N
TRUSTING THE CONCEPT
TRUSTING THE BUSINESS
13
3 LEVELS OF TRUST
@ S A R A B R O D E R S E N
TRUSTING THE CONCEPT
TRUSTING THE BUSINESS
TRUSTING YOUR PEERS
14
SOCIETAL ISSUES IN THE DIGITAL SPACE
@ S A R A B R O D E R S E N
03
15
@ S A R A B R O D E R S E N
17
CHINESE SOCIAL CREDIT SCORE
@ S A R A B R O D E R S E N
18
DISCRIMINATION
@ S A R A B R O D E R S E N
DISCRIMINATION
19
<
WHAT DOES THE FUTURE LOOK LIKE?
@ S A R A B R O D E R S E N
04
20
B u s i n e s s i n s i d e r 2 0 1 4
“If the sharing economy can learn to share its data,
everyone would benefit”
@ S A R A B R O D E R S E N
21
@ S A R A B R O D E R S E N
JOB APPLICATIONS
22
@ S A R A B R O D E R S E N
DATING APPSJOB APPLICATIONS
23
@ S A R A B R O D E R S E N
BANK LOANSDATING APPSJOB APPLICATIONS
24
HOW TRUSTWORTHYARE YOU?
@ S A R A B R O D E R S E N
25
S A R A @ D E E M L Y . C O
SARA GREEN BRODERSENGET IN TOUCH
@ S A R A B R O D E R S E N
26
See more at deemly.co/business/
FOR BUSINESSESMake your users feel safer
Build trust Verify usersIncrease activity Minimise fraud
![infoShare 2013: Nicolas Brusson - The importance of the trust in the sharing economy [EN]](https://img.pdfslide.us/doc/110x75/54bdf7234a795946588b465f/infoshare-2013-nicolas-brusson-the-importance-of-the-trust-in-the-sharing-economy-en.jpg)
