The rise of ridesharing and trusted community

Nicolas Brusson @nbrusson

Remember the 70s?

WHAT HAPPENEDTO HITCHHIKING?

1. It smelt bad

2. It was unpaid

3. It was anonymous

HITCHHIKING DISAPEARED

IN THE 80s

1950 1960 1970s 1980s 1990s 2000 2010

People transported

Cultural evolutions

Rising car ownership

Hippy culture

The firstInternet

Trusted onlineCommunities

Hitch hikingOnline ride sharing

RIDE SHARING TOOK OFF IN THE

LAST FEW YEARS…

… BUT IT’S DIFFERENT

1. It’s planned2. It’s paid

3. It smells nice

Cost of motoring=

£90 £30£30

£30

ALONE RIDESHARING

A travel search engine

People Powered Travel

A trusted community

A European Phenomenom

A New Transport Network

A massive seat capacity

THE KEY IS A TRUSTED

COMMUNITY

75%

45%

ONLINERATINGS

ADS ONTV / RADIO

WHAT WE TRUSTSource: Nielsen Avril 2012

What we trust

Goods we buy from brands

What we rate

Goods we buy from brands

People we have not met selling goods

What we rate

Goods we buy from brands

People we have not met selling goods

People we met providing services

What we rate

THE PILLARS OF TRUST

PASSENGERSTRANSPORTED

2007 2008 2009 2010 2011 2012 2013

NO TRUSTEDPROFILES

PASSENGERSTRANSPORTED

2007 2008 2009 2010 2011 2012 2013

ONLINE RATINGS

NO TRUSTEDPROFILES

PASSENGERSTRANSPORTED

2007 2008 2009 2010 2011 2012 2013

ONLINE RATINGS

ONLINE PAYMENTS

NO TRUSTEDPROFILES

10m

3m

TRUST & WEALTH

GDP PER CITIZEN

TRUST

KENNETH ARROW

–––NOBEL PRIZEECONOMICS

1972

ONLINE TRUSTENABLES A NEW

SHARING ECONOMY

@BeTrustman

www.BeTrustman.com