George Okwirry

Demonstrating the Mazzican

Maziwa Zaidi review & planning meeting31 March – 1 April 2015 at Giraffe Ocean View Hotel, Dar es Salaam,

Tanzania

Content• Profile of Ashut Engineers Ltd• Introduction of Mazzican• Problem & opportunity statement• Milk Quality • Product summary• Features and Principles • Expected outcomes and impacts • Idea to product • Piloted in all key milk sheds• Pilot Discoveries & Learning• Commercialization• Partners and Endorsements• Future Plans• Conclusion

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Profile of Ashut Engineers Ltd

Ashut is one of the leading manufacturers of a wide range of products made from plastic, steel, wood and aluminium in East Africa Region With our large capacity and state of the art equipment, we are able to provide a wide variety of products to all our customers with efficient and reliable services.

Innovation at Ashut involves active participation at various exhibitions worldwide and interaction and communication with our customers so as to address their requirements in the best possible manner.

services and products produced are enhanced to ease the lives of people. Ashut has developed various projects especially in the Agricultural sector that has helped farmers. The current project in place is Mazzican for quality Milk.

Introduction of MazzicanIn 2009 EADD in collaboration with Heifer International ,Global Good, Kenya Dairy Board and Government of kenya designed a project in Rift Valley, to help farmers transport and store milk that explores the opportunity for invention to improve the livelihoods of small holder dairy farmers

They worked closely with farmers across the region to undertake a value chain assessment

Gap analysis suggested a focus on milk quality and enabling value addition by farmers as an opportunity for technology innovation

Problem & opportunity statement1. Post harvest milk losses in Kenya

estimated at 95 million litres, $22.4 million annually

2. Further US$ 23 million lost through transport inefficiencies

3. Majority of small holder farmers and groups transport their milk in unhygienic recycled plastic containers

Hygienic food grade Mazzi-can offers a safe alternative• Saves on transport• Spill proof• Light weight• Pocket friendly• Durable• Purpose built• Made of virgin plastic• Made in Kenya

Milk Quality Factors influencing raw milk quality: • Farmer hygiene • Cow health –Mastitis, Feed quality & nutrition • Cooperative hygiene & practices • Adulteration • Transportation of Milk –Transport logistics (Including

timing of collection) • Containers used -Unable to determine milk quality upon

receipt at the Coop

Product summary

Calibrated container, spill proof

lid

Mountable sieve & funnel for milking

Black funnel detects mastitis

Robust lid with cleanable groves

Virgin plastic material

• MazziCan – Design Principles • Food safe materials

• Value for money

• No-leak – even when tipped ,No-split (droppable) ,No parts that can be lost or need replacing

• Transportability (stackability)

• Fully cleanable (easy cleaning and water saving effects)

• Durable and long life

• Easy to clean because of wide mouth.

• Calibrated for Measurement of Milk

• Brand strength (Reinforcing quality and genuine product)

• Multi-functional (milking, transportation and diagnosing Mastitis)

• One representative of a family of sizes

Features and Principles

With concerted support of GoK & industry stakeholders1. MTS as default container for all small holder farmers 2. Reduction in losses due to spillage & spoilage and cost of

transporting milk from farm to MCCs – more income for SHDF

3. Significant contribution to food safety 4. More investment in development of milk transportation

systems building MTS experience5. Employment generation – 20,000 people

Expected outcomes and impacts –

Idea to product -1.1. UnderstandingUnderstanding• farmers challenges in milk handling• raw milk supply chain2.2. DesignDesign & development• prototype Milk Container3.3. AnalysisAnalysis• milk sampling and testing on quality at Analabs

Laboratory & JKUAT• Application and usage

4.4. Redesign & AnalysisRedesign & Analysis• milk container• microbiological Analysis at Analabs• milk nutrition Analysis at JKUAT5.5. Pilot test implementation and report Pilot test implementation and report • awareness creation/training to dairy stakeholders• Tests, analysis and reporting6.6. CommercializationCommercialization• licensing• Investment, manufacture & sale

Piloted in all key milk shedsRegions - N. Rift, S. Rift, CentralRegions - N. Rift, S. Rift, Central•Embu County•Meru County•Kajiado County•Nyandarua County•Nakuru County•Bomet County•Uasin Gishu county•Nandi County•Transzoia County

Catchment area Catchment area •~3,000 kilometers• Est. travel during study ~30,000km

Pilot Study ParticipantsPilot Study Participants• 5000 individual farmers, 1000 traders• 300 Retail outlets • 50 Co-ops @ average active membership ~ 3500/co-op

Pilot Discoveries & Learnings

ProductProduct• Need for variety of sizes• Height of MC an issue • Ratio of Funnels to MC much higher than anticipated• Funnel alone is valued due to ability to detect mastitis

UsersUsers• > 90% would buy MC again• Ease of cleaning reduces - saves time & water• Milking process improved - Less spillage, 2 handed milking improves out put

by 20%SellingSelling

• Education, training are important• Direct sales w/ uplifters is most effective• Check off system is important• Momentum is building; more word of mouth sales

Policy/RegulatoryPolicy/Regulatory• Close communication with KDB (even more is better)• Better understanding/communication of policy challenges (i.e. plastic)

Commercialization • Ashut Engineers licensed to manufacture and distribute Mazzican in

Kenya and eastern Africa

• Ashut has to date invested over Kes 30 million in machinery, manufacture of 1st batch, staff hire and setting up distribution

• The company has secured Kenya Bureau of Standards certification

• Ashut’s derivative design available to SNV-Ethiopia and future MazziCan licensees

• MTS expanding to Uganda, Tanzania, Ethiopia, Rwanda

Partners and Endorsements

• New KCC• Kenya Dairy Producers Association• Nestle Equatorial African Region• DeLaval• enya County Government officials• Dairy Cooperative Leadership and• Kenya Dairy Board

Future Plans

1. Already we have penetrated in kenya and distributed over 12,000 Mazzican till to date both through Ngos,County Government and parastatals,cooperatives.

2. Appoint distributors in Eastern Africa

3. Ensure that the overall goal of Milk quality distribution and storage is implemented not only in kenya but Africa as a whole.

4. Empower rural Dairy farm to increase there income generation through dairy farming

Conclusion• Through Maziwa Zaidi Research Development, Ashut can be able to

empower Rural dairy farms and help community handle milk in proper standards.

• If today we partner and work together with Government of Tanzania, Stakeholders of Tanzania Mazzican will be a Happy song to Farmers.

• Join ties with international dairy stakeholders including Association of East Africa Dairy Stakeholders (EADAS) in Tanzania and Regulators on board to increase Milk Production

• Partner in Agriculture Trade Shows including annual milk promotion weeks in Tanzania

• Conduct training and demonstration on the use of Mazzican through Field shows in Tanzania.

• To assist in coordinating the training of milk producers in practical aspects of quality milk production, Storage and Transportation

END

THANK YOU.