Blog: Customumbrellastore.com

THE CHALLENGE THAT IS EFFECTIVE ADVERTISING

No one can be immune to the world of advertising. It follows us wherever we go and whatever we do. Right from

picking up the morning newspaper to the last sitcom we watch at the end of the day, advertising is following us. Each

product is vying over the other and trying desperately to catch our attention.

Companies reserve a good percentage of amounts exclusively for the purpose. Some hire super models, others

employ film stars for endorsements and yet others work with sports persons to attract new customers. Novelty is

the key to good advertising. It is an extremely challenging job. A writer has hundreds of pages to convey their idea

and has the liberty to involve as many characters as desired. Similarly, a movie maker has the comfort of many

minutes of on screen time to convey the thought. Advertisement is the most challenging which has just a few

seconds online or a few chosen words to convey the message.

High level of creativity is expected to present the picture in combination with the product tag line to hit the viewer

directly. The idea is to capture the attention of the watcher to the point of compelling the consumer not to look

beyond their product. An advertisement could be static where there is no other aid to attract. For instance a

promotional umbrella could be used during summer and rainy season. Custom printed umbrellas are a thing of utility

which pretty much will be carried by everyone giving up for great visual advertising. You cannot miss the mark with

such targeted advertising!