EARNING THE DIGITAL

SPONSORSHIPDOLLAR

Cassie Roberts | Saffire Events

It’s going to be a wild ride!

GET READY!

Share your business card at the end;

We’ll send you the slides.

NO NEED FOR NOTES

HISTORY

EVENT PORTFOLIORodeo Austin

South Texas

State Fair

Rodeo Belton/

4th of July

Celebration

Brazos Valley

Fair

Heart O' Texas

Fair & Rodeo

Amarillo Tri-

State Fair

Fort Bend

County Fair

Central Texas

State Fair

Comal County

Fair

Okeechobee

County Fair

Amador County

Fair

Chowchilla

Fair

Napa County

Fair

Dodge City

Round Up

Brazoria County

Fair

San Angelo

Rogers County

Fair

Greater Baton

Rouge State

Fair

Central States

Black Hills

Stock

Show/Rodeo

Los Fresnos

Twas the Lights

Reno Rodeo

Redding Rodeo

Northwest

Washington Fair

Sikeston Rodeo

Carroll

County Fair

Pendleton

Round-Up

Pony Express

Days

Arizona

National

Livestock

Show

Yolo County

Fair

California

Rodeo

Salinas

Rio Grande

Valley

Livestock

Show

Old Sorehead

Trade Days

Cuero

TurkeyFest

Fiesta San

Four States Fair

Montgomery County

Fair

Agricultural

Learning Center

Grant County Fair

North Texas State

Fair

Rooftop Rodeo

West End Fair

Crabtree

Amusements

Trinity Valley

Exposition

Brackenridge

Recreation

Complex

Kitsap Rodeo

Cowpokes

Refugio County

Fair

Rockdale Fair &

Rodeo

Salvation

Army

Jerry Jones

Education

Town

Wings

Stadium

Bradford

County Fair

Pasco County

Fair

Greeley

Stampede

Sweetwater

Events

Complex

iFest

Hardee

County Fair

Angelina

Ccounty

Fair/Expo

Midland

Horseshoe

OVER130

CLIENTS!

SAFFIRE ASSOCIATION PARTNERS

SPONSORSHIP HUMOR

SPONSORSWHAT ARE

SPENDING?

TOTAL SPENT IN USA

“The sponsorship pie is growing, but being cut

into fewer pieces.”

-www.sponsorship.com

GET A SLICE

ONLINE.

The most cost-effective

ways to earn your sponsorship dollars are

1 2 3PROVIDEPREPARE PACKAGE

THREE P’s OF SPONSORSHIP

1

PREPARETO WORK WITH SPONSORS IN

THE DIGITAL AGE

A BRIEF 101 COURSE:

GET EDUCATEDBE SMART ABOUT WHAT YOU ARE OFFERING YOUR SPONSOR

• Know your business

• Use Videos to show off your brand

• Learn about potential sponsors’ businesses

• Research them online before you go

• Offer relevant creative partnership options

GET INVOLVEDFIND THINGS YOU CAN DO TO SUPPORT YOUR SPONSOR’S BUSINESS

• Can you use their product/service at your event?

• Social media giveaways

• Can you recommend their product/service to

someone else?

• Can you volunteer or send volunteers to their organization?

GET ORGANIZEDMAKE IT EASY FOR YOUR SPONSORS TO LOVE YOU

• Make your sponsorship packages clear, concise & available online

• Organize your invoices

• Allow sponsors to pay online- a digital age bonus!

• Add a sponsor’s logo to your website DURING a sponsor meeting

KENDRA-ISM:

“People will find a way to work

with people they like.”

2Build unique (digital) sponsor

PACKAGES

CASE STUDY:

Consider the Olympics

http://www.olympic.org/sponsors

BRILLIANT!

2. Recap

this

year’s

Success

1. Show

your

experie

nce

3. Use

Mixed

MediaThis page can be found at:

http://www.olympic.org/sponsors/100-years-of-olympic-

4. Use

Linked

Logos 5.

Provide

current

reports

6.

Photos

of

sponsor

ship in

action

7. Video

&

Descript

ion of

compan

y

Consider sponsor logo

placement on the web.

YOUR OPTIONS

Do you know the different ways you can display

sponsors on your website?

HOMEPAGE BAR

SPONSOR PAGE LOGO

SPONSOR PAGE LINK

SPONSOR PAGE LIST

EVENT DETAIL PAGE LOGO

EVENT DETAIL PAGE LINK

LIMITDON’T

YOUR SPONSORS

TO ONE LOGO

What can you do for your

bigger sponsors?

Declare a website sponsor.

For presenting sponsors, share the name

of the sponsor on the web in a

prominent space.

Name your facilities after sponsors

and place those on the web.

Make sure sponsors translate to

your mobile website.

Speaking of mobile—is there

an app for that?

APP OPPORTUNITIES• Splash page (opening page)

• Certain App Functions—for example an interactive map could

be sponsored by Garmin, food court info by a grocery store etc.

• Banner Ads within the app

WARNING:A word of

Don’t oversaturate your space.

CAN YOU HAVE TOO MANY?

Set email sponsors.

Give shout outs to your

sponsors on social media.

DON’T BE AFRAID OF FREE

We can’t give away the profits!

Maybe you can’t afford NOT to.Making sponsors feel special will go a long way. Most digital marketing doesn’t

cost you anything but time & effort.

• OFFER One social media post, plan to give two

–It’s FREE.

• GIVE unpurchased sponsorship benefits to an

existing sponsor

• SHARE your sponsors’ posts on your Facebook

wall—quickly becoming the best way to

gain exposure on Facebook, and businesses

will appreciate it!

FREE Ideas

EDITORIAL CALENDAR

www.SaffireEvents.com/calendar

If you’re creating YouTube videos,

pre-roll a sponsor logo.

Give your sponsors space on your

YouTube Channel.

Add sponsor logos to

print-at-home tickets.

THE BOX

THINK OUTSIDE

BANNER BLINDNESS

DIESELDiesel jeans, pretreated with mud, wind, rain and other surprises you may come across

during a festival; given out as promotional items on social media.

SWEET LEAF TEAPromotion with several cities: Give away tea, encourage acts of kindness & social media

interaction

Photos © Getty Images

BURGER KINGSponsored charging station on event grounds

TIME WARNER CABLEInternet sponsor on event grounds. People

attending fairs love this!

3

Measureable ResultsPROVIDE

You Must

Sponsors like NUMBERS

The best way to show sponsor

return on investment the

web is

GOOGLE ANALYTICS

SPONSORS?What should I show

TOTAL VISITS

AUDIENCE OVERVIEWAUDIENCE>OVERVIEW

VISITS ON SPONSOR/EVENT PAGE

CONTENT DRILLDOWNBEHAVIOR>SITE CONTENT>CONTENT DRILLDOWN

MAGICThe

# of visits

IT VARIES• Don’t be discouraged!

• Many reasons people partner with you.

THE WORST THING TO DO IS TO SAY I CAN’T!

TOTAL TIME ON SITE & PAGES

ENGAGEMENTAUDIENCE>BEHAVIOR>ENGAGEMENT

OFFSETHigh engagement can

low visits

CLICKS PER SPONSOR LOGO

CLICKS PER SPONSOR LOGOBEHAVIOR>EVENTS>OVERVIEW>EVENT LABEL

http://doteduguru.com/id7229-idiots-guide-to-event-tracking.html

PER FACEBOOK POSTSend these stats to a sponsor after you post about them!

PER TWEET

• You can now view analytics from your twitter account!

• Go to http://analytics.twitter.com/

• It’s going to say “Advertise on Twitter” (Since you’re

smart, you will know it’s more than that now!)

1 2 3PROVIDEPREPARE PACKAGE

THREE P’s OF SPONSORSHIP

REVIEW

FREE ONLINE MARKETING TIPS

Website www.saffireevents.com

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Questions?

CASSIE ROBERTS

info@saffireevents.com

@SaffireEvents

www.saffireevents.com