CASSIE ROBERTS|SAFFIRE EVENTS

THE 25 BEST NEW IDEAS FOR

ONLINE MARKETING

SOMETHING BUT

WAS MISSING

HELP MORE PEOPLE! We wanted to

TODAY

OVER 140 EVENTS, VENUES

DESTINATIONS & ASSOCIATIONS

TRUST SAFFIRE

It’s going to be a wild ride!

GET READY!

We’ll send you the slides.

NO NEED

FOR NOTES

1 HOMEPAGE SIMPLICITY

Now more than ever, your homepage must be enticing.

• Users spend <10 seconds on a webpage.

• What would a user see in 10 seconds on your homepage?

• Could they find something they wanted to click,

or would they leave?

• Be “digestible”

CONSIDER BIG BRANDS

ADD PHOTO UPLOADS Use interactivity to increase time on site.

Allow your customers to upload their photos to your website. Have

a photo contest! (Later, use these photos for your marketing.)

2

OTHER INTERACTIVITY • Polls

• Photo galleries

• Video galleries

• Music players

Little clicks Big clicks

Big clicks Purchases

3

SIKESTON RODEO

ON SOCIAL: INCLUDE A PHOTO

• EVERY social platform reports higher

publishing rate and interaction when a photo

is included.

• Tweets get 2x more interaction.

• Facebook posts get .37% vs. .27 without.

4

EXAMPLE

PHOTO IN POST-NOT LINK • On social media, use the Upload Photos/Video function to

publish photo files directly into your post instead of posting a

link that shows a thumbnail.

5

The

Difference?

LINK TO PHOTO

PHOTO

CAN EVEN EXPAND POST

ALSO INCLUDE VIDEO • Include video on your website, email and social media.

• Link to YouTube or embed the video right in your page.

• Video is the most popular content on the web

• Consider This: 100 MILLION videos are watched every week on

YouTube.

6

6

12x MORE Videos are shared

than links/text posts

HOT FAIR VIDEO http://youtu.be/yOPP6HDCdJQ

6.5 YOU CAN’T CONTROL FACEBOOK

FOR HELP WITH PHOTOS • USE CANVA!

• Really awesome online photo editing tool

• Can add text to photos

• Choose layouts based on what size picture you want to use

7

7

INSERT CANVA!

MAKE FOLLOWERS INSIDERS • Train people that they are the first to know if:

• They follow you on Facebook & Twitter followers

• They are on your email list

• Also share more behind-the-scenes information (that you

think is boring).

8

7

POST VENDOR DEALS • Ask your vendors to participate in a “2 for 1” or

other discount deal

• Post it to your website, social media, email and/or text it.

• Remember to include a photo if you’re sharing on

social media!

9

9

WEST END FAIR

EXAMPLE TEXTS

PARKING-GREAT FOR TEXTS

• If your event is notorious for bad parking/traffic, promote

your text list as an update mechanism. • Easy to send out as your situation change

• Put a volunteer in charge.

• Might want to include a “Don’t Text & Drive!” every so often for your civic duty.

10

10

98% OPENS Text Messages get

compared to 22% for emails

(Source: Venture Beat)

CREATE INTERACTIVE CONTESTS

• Use Facebook Likes and Comments as voting

mechanisms--it’s okay!

• You still can’t make people tag themselves or share the

post as part of a contest.

11

ASK FOR WHAT YOU WANT • Please SHARE!

• Please RT!

• COMMENT with your vote!

BE BIGGER THAN YOURSELF

• Post what people are talking about already! • Weather

• Local news stories

• Incidents or accidents

• Be a resource for things going on in the

community.

12

12

COLORADO STATE FAIR

INCORPORATE INSTAGRAM

Organized by

HASHTAGS Trends

YOUNGER

Mainly

MOBILE

13

WHO USES INSTAGRAM?

TRY IFTTT • It stands for: IF THIS THEN THAT.

• You create “recipes” to make something automatically

happen within your social media.

• For Saffire: If we post to Instagram, automatically post

it on Facebook, Twitter and Google+.

• Search IFTTT in your App store or go to www.ifttt.com.

14

BUFFER-FOR NON-IMAGE POSTS

NEW FACEBOOK STRATEGIES

There has been a decline in “organic reach”

for Facebook posts from >20% to <3%.

1. Re-evaluate your Facebook investment.

2. Optimize posts for sharing.

3. Engage your fans elsewhere.

4. Pay up.

15

FACEBOOK AD TARGETING • Your Facebook followers and people like them

• Your email list and people like them

• People who like certain organizations, TV shows, movies, music

• People of certain age, marital status, kids

• People who give to certain causes

16

17 PROMOTE YOUR SPONSORS

• Interact with sponsors - especially big ones - on social

media.

• Post their deals.

• They will retweet and favorite you.

EVERYBODY WINS.

EDITORIAL CALENDAR

www.SaffireEvents.com/calendar

LIVE TWEETS

• Show your live twitter feed on side screens

• Guests tweet with #YourEventName

• Their tweets show up on the big screen

18

PROMOTE ALL YEAR LONG

• Post photos of your grounds in the winter, covered

in snow…or rain as the case may be!

• Say something creative like, “We’re in hibernation!

What do you miss most about the festival?”

19

SERIOUSLY-ALL YEAR • Everyone loves a random holiday. Look them up in

advance, and post about them. You can even

schedule it in advance through Facebook!

19.5

GRANDPARENTS DAY

Make sure to “act”

as your page!

TWEET SHORTER • No need to use all 140 Characters!

• Tweets under 100 characters get 17% higher

engagement than longer tweets.

• Allow “space” for them to be retweeted.

20

QUALITY NOT QUANTITY Most effective tweets ask for:

1. A Download:

Increase clicks by 11%

QUALITY NOT QUANTITY 2. A Retweet:

Increase retweet by 311%

QUALITY NOT QUANTITY 3. A Follow:

Increase follows by an average of 85%

TWITTER ANALYTICS

• You can now view analytics from your twitter account!

• http://analytics.twitter.com/

• May have to enter payment information, but don’t

have to pay to access analytics.

21

ANOTHER NERD TOOL: TWITONOMY

INCORPORATING PINTEREST

• Add boards of things to do in your city, links to

your vendors pages, places to stay

• Craft projects, ‘how to’ cooking boards, etc.

22

COOL PINTEREST IDEAS

JOIN THE (EMAIL) CLUB

• Everybody loves to be a part of a club.

• Make your email list or text list a “club” sign up or

encourage people to pay to join with perks.

• Can do kids & adults!

23

MOBILE IS A MUST

• According to Forbes:

“87% of connected devices sales by 2017 will

be tablets and smartphones.”

ARE YOU READY?

24

I DON’T HAVE THE MONEY! • ONE-TWO PUNCH: 9 of 10 smartphone shoppers have used their

devices to buy products while at a brick-and-mortar store.

• MAKE A QUICK BUCK: 70% of mobile browser searches lead to action

within an hour

• KEEP ‘EM COMING: 50% smartphone users say, “If a retailer’s

technology isn’t easy the first time, I’ll stop using it.”

IF YOU CAN’T AFFORD AN APP:

EXAMPLE MOBILE STATS

40% Mobile Visits

43% Mobile Pageviews

54% Mobile Visits

40% Mobile Pageviews

47% Mobile Visits

44% Mobile Pageviews

ONLY WRONG TO BE SILENT

• The internet is fast moving; people are quick to forget.

Today’s story is yesterday’s history.

• ALWAYS RESPOND to comments, even negative. The worst

thing you can do is not be a part of the conversation.

25

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