Linked in for business 7 secrets to start sales conversations - #linkedwin

© 2015 Mark Stonham

for Business

7 Secrets to Starting Sales Conversations using

See also: How to Turbo-charge your Profile

Connecting LinkedIn with Sales - #LinkedWin

[email protected] LinkedIn ProfileTwitter @markjstonham

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David Stonham

Better job title to fit?

David Stonham

Please log in and change this logo one of the new ones. Maybe the blue background one to add some more colour to this page.

David Stonham

Might want to hide this - looks bad to not have any recent activity, especially if this guy has the same name as you.


7 Secrets to Starting Conversations Using

1. Your Headline – How to get Found!

2. Searches and Saves

3. Targets and Touches

4. The LinkedIn Dashboard

5. Status Updates

6. Articles and Actions

7. Teamwork and Referrals


The ‘Y’ of LinkedIn


1. Your Headline – How to Get Found!

120 Characters – Positioning, Customer Value, KeywordsMake it clear, keyworded and intriguing


Headline examples

MD of XXX – Saving Money and Improving Quality for the Public Sector

CEO XXX - Event Technology Provider - Improving Audience Engagement

CEO, XXX: Optimising product, content and journey

Head of Business Development - Mobilizing Enterprise Business Applications

International Executive Consultant - multi-cultural transformation

Business Growth Coach to small businesses around Bath & Bristol

iPhone App Developer – Mobile App design – specialist in transactional apps

David Stonham

Are some highlighted deliberately?


Action: Maximise headline impact and views



What characterises your ‘Ideal Customer’?

❏Skill & location?❏Job title & location?❏Company & Job title?❏Interest/Group?

Build a list in LinkedIn: Search, Save, Tag





Action: Find 20, 50, 100 people who meet criteria & save them into a TAG group


Now that you’ve built a Target List, you could just send a standard impersonal invitation.

Better to find a bridge or some common ground:

❏Check their recent activity❏Comment or Share one of their pieces❏See who you know in common❏Are they on Twitter?❏Send them a link to something you wrote

Connection isn’t necessarily the objective - talking might be!

3. Targets & Touches

David Stonham

Like their STUFF? Is there a better word?



4. LinkedIn Dashboard - Conversation ‘Hub’






4. LinkedIn Dashboard - Conversation ‘Hub’

Action: Check once or twice a day for conversation opportunities


5. Status Updates



6. Articles & Actions





Action: Start commenting on people’s articles, and then write your own.


7. Teamwork & Referrals


Action: Develop a Power Group on LinkedIn and help each other to succeed.


7 Secrets to Starting Conversations Using

1. Your Headline – How to get Found!


3. Targets and Touches

4. The LinkedIn Dashboard

5. Status Updates

6. Articles and Actions

7. Teamwork and Referrals


Support, Services & Training offered:

LinkedIn Pocket Guide

LinkedIn Profile Rewrites

LinkedIn Masterclass for Business Owners & SalesOne Company Course

Half day [email protected]

07980 929896 @markjstonham

#LinkedWin

www.wurlwind.co.uk