Linked in marketing solutions unlock the potential of your linkedin network through conversations slideshare version

THIS IS YOUR PRESENTATION TITLE

LinkedIn Marketing SolutionsUnlock the potential of your LinkedIn network through conversations.

Lucy Lu Professional Services Industry Lead AustraliaLinkedIn Marketing Solutions

Alyce EriksonSenior Campaign Planning and InsightsLinkedIn Marketing Solutions

Agenda Understand The Platform ValueWhy do professionals and businesses use LinkedIn?Profile Branding From the basics to rocking your profileSupport Your Business On LinkedIn Best practices

LinkedIn ValueWhy do professionals and businesses use LinkedIn?

CANADA12M+BRAZIL22M+EMEA122M+SAUDI ARABIA1M+SOUTH AFRICA4M+INDONESIA4M+AUSTRALIA8.5M+USA124M+UAE1M+CHINA10M+INDIA31M+RUSSIA5M+480,000,000+ Global MembersTo create economic opportunity for every member of the global workforce.

LinkedIn Value Members First

COMPANYNAMEINDUSTRYSIZESCHOOLLOCATION

JOB TITLESENIORITYFUNCTIONFIELD OF STUDYDEGREEGRADUATIONAGESKILLSGROUPS

AtLinkedIn, one of the values is simply stated as:Members First.

Hire

Market

SellWe Transform how companies

LinkedIn Is A Conversation Platform

Professionally Relevant Content is Driving Users to LinkedInPeers1MM+ posts/wk in Groups130k/wk Member PostsNews2MM+ PublishersLinkedIn PulseBrands7MM+ Company PagesCompany Updates 18MM+ Slideshares

Education270k+ LinkedIn Learning content Thought Leaders500+ Influencers who are part of a selective list of high profile thought leaders

at the core, the definitive professional publishing platform.

A place where members are consuming professional content published on over 7M brand-managed company pages, content shared by over 500 LInkedIn Influencers and 1M publishers, as well as peer to peer sharing through posts to the LinkedIn Feed and Groups. And, with the recent acquisition of Lynda, members are now engaging with professional training content.

An Engaged Audience

More Engagement15

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Company Promoted Content

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Employee / Member Generated Content

We have knowledge that comes from our day to day experience which we can share with others. 11

Profile BrandingFrom Basics to Rocking Your Profile2

Personal Profile Branding From knowing the basics to rocking your profile

Add a professional photo

1More views with a profile photo than without14xSource: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

Did you know that your profile is 14 more times more likely to be reviewed if you have a photo than if you dont have one?

Think of your photo as your logo (like what you saw for Apple, Nike and Coca cola), its who you are and what you stand for and how others will instantly connect to you (first thing people see in a search besides headline)

TIPS Just you in the shot, dont need a professional photographer (especially with instagram), profile headshots on campus

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Write an attention-grabbing headline

2Explain what it is you doShow your passion and value

Craft a one-of-a-kind attention grabbing headline!

Your headline is your tagline, your motto, what defines you and your brand. Think of it as that amuse bouche that entices people to click into your profile and read further (for the main course). Think About:Keyword searches if you want to be found easily by your target audience, add a keyword for your industry in your headlineYour passions, your brand, your purpose, your value addWhats unique about you? Something only you bring to the tableIf reflecting your current role think about the day to day but how you make the ordinary extraordinary

Potential Activity (if have time)Get in groups of threeList out your top 5 characteristics that you created earlier in addition to anything that helps to describe the work you doWork together in your group to create a custom headline for each person14

Draft a compelling summary

3Focus on career accomplishments and aspirationsRecommend 40 words or moreInclude keywords not buzzwords

Draft a compelling summary!

Think of your Summary as your opportunity to tell your professional story and give your elevator pitch in writing.Your summary should include:An Introduction to you, your brand, what you are about and what you have accomplished (no need to summarize your experience) Address the bigger picture its good to know you, but always highlight the impact you bring to an organizationCall out unique talents This is your opportunity to dive deeper into what you bring to the table

Adding a summary of 40 words or more makes your profile more likely to turn up in a future employers search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.

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Detail your past work experience

4More profile views than those without12xSource: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

Tell your work experience story in detail

Your profile is 12 times more likely to be viewed if you have more than one position listed.

ExperienceThis is your opportunity to showcase what you currently do and have done in the past. Make this engaging by not just listing word for word whats on your resume (bullet points) but by really outlining key highlights from your professional journey.Tips:Describe Your Company Ideally you want to start off each experience with a short one to two sentence description of the company (especially if its not well-known)Personalize it This is YOUR professional journey, so it doesnt have to be as professional and buttoned up as your resume. Try to outline not only what you did, but key results you achieved in a story thats a short paragraph or several sentences.

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5Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+EditingAdd examples of your work in photos presentations & videosGive a dynamic, visually appealing representation of your professional story

Add Rich Media!

Its one thing to talk about what you do, its another thing to show people what you do and the impact you bring to the table

By adding rich media to your profile you bring your professional brand and work experience to life by telling a compelling story.By adding things like videos, pictures, links, presentations, publications you have been featured in, or interviews you have done, this tells your professional story in an engaging way.

ASK: How many of you have worked for company that people have never heard about but did something really cool?Prompt to include rich media in your profile

Always beware of the intellectual property piece

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Add skills and get endorsed for them

6Include a mix of high level and niche skills

ASK: How many of you have skills that are endorsed on your profile?Endorsements are a quick way for you to call out specific skill sets (that you want others to be able to easily find) and have others validate these skill sets. The optimal number is unique to each person. Include a mix of high level and niche skills and be specific.Keep in mind, you can showcase which skills appear on your profile and in what order. You can also accept/reject endorsements and block (if random people you dont know are endorsing you)

Get Endorsements -Add skills that your connections can endorse you for and recognize those youve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.18

Share and create content to grow your reach

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Grow your reach: Writing on LinkedIn is a great way to tap into and grow your network. Not only will your posts reach your connections, you can also build a following

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Helping you grow and engage your networkSharing updates & publishing postsShare links, articles, images, quotes or anything else your followers might be interested inUPDATES

Deeply explore topics that matter to you, then watch the comments to see your impactPUBLISHING


Over 200,000 views645 likes90 comments169 shares


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Engaging industry conversations and debate


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Grow your brand with LinkedIn


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Be known for what you knowStrengthen your reputation and grow your reach

Helping you grow and engage your networkSharing updates & publishing postsShare links, articles, images, quotes or anything else your followers might be interested inUPDATES

Deeply explore topics that matter to you, then watch the comments to see your impactPUBLISHING

Provide True Value ExchangeHow Can You Help Your Audience Solve A Problem?

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Be Conversational Use first person pronouns like you, we to create a sense of inclusion

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StorytellingMembers will respond well to stories that inform, inspire and entertain.

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Use Image to Convey Your MessageRelevant, high resolution, and any information should be legible

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SummaryUnderstand The Platform ValueLinkedIn enables you to be more productive and successful by consuming and engaging with content.

Profile Branding Your profile is your professional identity to help you create opportunities for you and your business.Represent Your Business On LinkedIn By engaging and sharing the great content that AICD is producing and sharing on the platform.

Thanks!ANY QUESTIONS?You can find me [email protected]