Keys to Social Media Success Jaymie Brill Sales Leader, Financial Services – North America Sales LinkedIn Sales Solutions

Billions of

professional relationships

2B+ member updates

per week

450M+ members

3

Hire Market Sell

For Our Customers

Hire Sell

Digital world.

2005

2015

6

The Business Environment has changed

75%

of your target audience now uses social media to be more informed

 Your audience is going online

90%

of decision makers say they never respond to cold outreach

 Traditional methods are increasingly ineffective

84%

of opportunities start with a warm introduction

 Relationships Matter

5.4

people involved in the decision making process

 Missing Critical Players

11

How can you overcome these challenges?

Social Selling & LinkedIn Sales Navigator

Create a

Professional brand

Find the

right people Engage with

insights

Build strong

relationships

 What is Social Selling?

Where Sales Navigator Comes Into Play

14

Sales Navigator Demonstration

Social selling leaders create 45% more opportunities per quarter

than social selling laggards.

Social selling leaders are 51% more likely to hit targets than social selling laggards.

45% more opportunities

51% more likely to hit targets

Based on a global study LinkedIn ran in Q4 2013 of Q3 performance for reps focused on new business and reps focused on existing business. Respondents reported performance; they were matched to their LinkedIn profiles to understand their engagement. Relationship leaders have an SSI > 70; Relationship laggards have an SSI < 30

Sales Navigator & Social Selling – Why should you care?

How can we start in a measurable, scalable and trainable way?

Look at Social Selling as a whole - an ecosystem, if you will – one that’s encompassing and bigger than any tool.....

Training Support Solution

Interested to learn more for your team?

Jaymie Brill Sales Leader, Financial Services – North America Sales LinkedIn Sales Solutions

Contact Jaymie via LinkedIn: https://www.linkedin.com/in/jaymiebrill/

Q&A