GET BUSINESS TO COME TO YOU

GET BUSINESS TO COME TO YOUDirect Marketing Sales Funnel

The Message to Market Match - Don’t waste your advertising on people who are not interested• Know Thyself - Unique Service Offer• Know Your Audience - Hot buttons - Do they buy in to my USO?• Hyper-targeting The Hyper Responsive Consumer with Facebook and Big Data• Create Your Ideal Audience - Graph Search; Look Alike Audience; Research Competition; Saved audience

Selling on Facebook - Give and Ye Shall Receive - Hyper Targeting Hyper responsive Consumers; Low Risk Low Cost Start Up Advertising; 22 Social App, The Four Hinge Marketing Funnel

Generating Leads - Get business to come to you - Never cold call again - White papers - Facebook Advertising- Content Marketing - Publicity/Reputation/ PR - The One Year Juggernaut Plan

The Sales OffersLead Magnet--Introductory Offer -Core Offer - The Power Guarantee - High End Offers

The Back End - Landing Page - Survey Qualifying Chains - The Autoresponder Maze - Telephone Follow Up

You need more sales leads for your business.

You need more people buying your product or service.

You may have activity through social media or your web site, but the results need to improve.

You need a better return - more exposure for your offer, more conversions and a better profit

margin from your customers.

But where should you start? .

There are so many options; so many experts. You may be suffering with

"information overload".

And you hate cold calling.

You know that there must be a better way to pump up your business.

Our Solution

Put your product or service into a sales funnel that pays you

multiple streams of income.

Attract new business without cold calling.

Promote your unique, competitive advantage and become a magnet for pre-qualified leads.

– Set up an online marketing funnel that uses Facebook’s

targeting tools; and then… – Promote your unique advantages.

GET BUSINESS TO COME TO YOUHyper-targeting Hyper-responsive Consumers

We emphasize research and psychology.

GET BUSINESS TO COME TO YOU

HOW ARE WE UNIQUE?

HOW ARE WE UNIQUE?

Emphasis upon research and psychology– Use data analytics and big data to laser target

audiences.– Split test. Split test. And, split test some more.

– Psychographic (a.k.a. lifestyle) targeting on Facebook.

– Get to know your target audience through graph search, surveys and secondary research.

USP Hyper-Targeting the Hyper-Responsive Consumer

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The Message to Market Match

The Message to Market Match

Know Your Audience- Secondary Research - Surveys - Lookalike Audience - How to Create Your Audience from Scratch

Know Thyself – the USP

The Hyper-Responsive Consumer - Don’t waste your advertising on people who have no interest in hearing from you.

Venn Diagram with Likert Scale

Message to Market Match0No Interest - Turned Off

3Very Little Interest - Distracted

5Neutral - Slightly Interested

7Interested and Paying Attention

10Predisposed Interest - Seeking InformationEngaged - The Hyper-responsive consumer

Psychographic Targeting on Facebook

Hyper-targeting Hyper-responsive Consumers

ASSESSMENT CHECKLIST TO HEIGHTEN INTEREST AND QUALIFY

A PROSPECT

Unique Selling Proposition

Selling on Facebook

Selling on Facebook Give and Ye Shall Receive

Use research intelligence from Facebook and big data, to create a custom-made audience and then engage them with

content that addresses their pre-disposed interests.

Selling on Facebook Give and Ye Shall Receive

Send the market user-friendly tools that position you as an expert.

PREREQUISITES to getting the best return on investment from Facebook ads

• You Have In The Right Conversion System In Place • A Good Landing Page • Marketing Automation In Place • Adequate Sales Process - Must stay in sequence; a

dating metaphor; fishing metaphor• Make all images clickable

Fishing on Facebook Infographic by PostPlanner

The Facebook AdHeadlineImageTeaserLinkDestination

The 22 Social AppHeadline (One Line)- Attention getting; explain the benefit.

Subheadline (One Line) - This should back up or explain the headline

Media (Video or Pictures) - Connect media with image in ad

Content Heading - Review the benefit explained in the media.

Body Content (200 words or less) - Tell them what to do next

Button Text and Destination (What URL are you sending them to?)

Footer Text (Optional) - For disclaimers, a call for comments or explanation of what happens after they click the action button.

Generating LeadsGet business to come to you - Never cold call again

Facebook Advertising

Publicity and ReputationContent Marketing

Get the customer coming to you – and keep him coming to you until the

order comes in.

Generating Leads

Facebook Advertising

Demographic and Behavioral Targeting with Facebook Ads

Use research intelligence from Facebook and big data, to create a custom-made audience and then engage them with

content that addresses their pre-disposed interests.

Structuring a Facebook Ad CampaignCampaign - Ad Set - Ads

Recent Changes Update Coming Soon

Step 1: Create separate campaigns for each advertising objective.

Step 2: Organize ad sets by audience segment.

Step 3: Create multiple ads and monitor their performance.

Generating Leadsthrough

Publicity and Reputation

Publicity and Reputation

Be a Public Relations Rock Star

White Papers

Generating Leads

Content Marketing

Send the market user-friendly tools that position you as an expert.

Content MarketingMain question to answer

What can I share on a daily basis that will improve the lives of people in my target

audience?

Content Marketing

White PapersExpert InterviewsImages with Text

Facebook News Feed

The Sales Offers

The Sales Offers1. Lead Magnet2. Introductory Offer or “trip wire”3. Bread And Butter or Core Offers4. The Power Guarantee5. Profit maximizers offer Speed and Automation6. High End, High Profit Luxury Offers7. Return Path – retargeting non buyers; upsell

customers (increase average customer value and overall buyer frequency)

The Landing Page Chain

Make it an engaging experience that keeps the visitor glued to the page.

• Promise reward if completed• Make it quick and easy• Appeal to narcissism

Design the fanpage to walk the reader through the decision – making process

Follow Up• Categorize – psychographic groups• Autoresponder maze

The BackendThe Fan Page - Contact Us - Call to Action - The Autoresponder Maze - Telephone Follow Up

GET BUSINESS TO COME TO YOU