www.ZeeBerry.com CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

2CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

OUR MISSION: TO PROVIDE THE BEST COLLECTION OF TREND SETTING FASHION JEWELRY WITH UNRIVALED CUSTOMER SERVICEAND STYLE GUIDANCE

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2014: $180 Billion

\\ The Jewelry Industry

Projected to be as high as $300B by 2020

As economies have bounced back, spending for jewelry has surged

CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

Branded jewelry (such as Alex and Ani) is estimated at $35 billion for 2014 and forecasted to grow to $150 billion by 2020.

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\\ Competitive Landscape

CONFIDENTIAL - PREPARED BY PETBOX, INC 2014CERTAIN FAILURE: TRYING TO OUT AMAZON AMAZON

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\\ The ZeeBerry Experience

CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

• Always FREE SHIPPING both ways • Try in the comfort of your home without hassle

• Unrivaled Customer Service • Talk to a real human between 9AM-9PM EST

• Products made exclusively for ZeeBerry • Soon to be the largest online collection of

designer jewelry • Our current designers:

• Alex and Ani, Gorjana, Satya, Dogeared

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\\ Operational Model

CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

• Very low overhead• 1 employee (web developer)• No front-end office space (remote model)

• Fulfillment outsourced to experienced 3PL• Customer service outsourced to same experienced 3PL• Primary expenditures: marketing & inventory• Merchandising and Marketing handled by experienced B2C ownership team (PetBox founder & OfferSavvy founder)

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\\ Q1/Q2 Key Initiatives

CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

• Complete UI website overhaul and migrate to BigCommerce• Complete new ZeeBerry re-branding (in-house)• Onboard new designers such as Kendra Scott, Rachel Zoe and Pura Vida• Decrease Customer Acquisition Cost by 50% (Currently $13 average)• Implement Hubspot Email Marketing and Marketing Funnel Strategy• $1M+ Q1 Sales Goal \\ $1.6M+ Q2 Sales Goal

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\\ Current Traction

CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

2014

1.7M Unique Visits

$6 million revenue

61,000+ shipments

$200,000 total sales on Black Friday

$800,000 net profit

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\\ Current Traction2012 + 2013 + 2014$15+ million total revenue

CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

Over 110,000 customers

34.6% Gross Profit

14.25% Net Profit

3.8M Unique Visits

Cash Flow Positive

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\\ Financial Highlights

CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

2012 2013 2014

Revenue $2,369,637 $6,539,742 $6,026,311

Cost  of  Goods  Sold 1,566,275 4,191,207 3,856,500

Gross  Profit 803,362 2,348,535 2,169,811

Gross  Margin 33.90% 35.91% 36.01%

Adver>sing  &  Marke>ng 209,394 661,346 733,943

General  &  Admin 234,779 455,957 554,857

Net  Income $359,189 $1,231,232 $881,011

Notes: 95% of Sales from ’12-’14 are from 2 primary brands. We will be expanding to 30 in 2015. Declining sales in 2014 are due to previous owner’s lack of time commitment to the business.

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• 100,000 New Customers• Expand collection to more than 30 designers• Introduce “Member” programs that are focused on cash flow• $1M Revenue/mo• $15M Run Rate

Year 4 Goals

\\ 2015 Projections

$0$333,333$666,667

$1,000,000$1,333,333$1,666,667$2,000,000$2,333,333$2,666,667$3,000,000$3,333,333$3,666,667$4,000,000

Q1 Q2 Q3 Q42015 Revenue (Est. Cash)

January 1, 2015 - December 31, 2015

CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

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Raising: $1.5MTerms: 8% interest, 15% discount

Convertible Note

CONFIDENTIAL - PREPARED BY ZEEBERRY LLC 2015

Use of funds: Increase inventory position & acquire new customers