ONLINE MARKETPLACES ACROSS EUROPE DISTREE EMEA, Feb 2016

Bundesverband Onlinehandel e.V. Oliver Prothmann, President

German Federal Association of Online Trade

Bundesverband Onlinehandel e.V. Visible voice of the respectable online retailer

Speaker and stakeholders of the medium-sized online retail enterprises (SMEs) compared with National and European policy to the achievement of a fair, safe and successful online trading for all those involved.

n Legal certainty for online trading n Elimination of all restrictions and

bans n Integration of eCommerce in

training n Promoting cross-border trade n Area-wide access to fast internet n Elimination of discrimination

against online trade over counter retail

Massively growing B2C internet sales-share for TCG** in Europe 16*

2010 12.1%

2011 13.7%

2012 15.2%

2013 17.4%

2014 19.4%

20.6% Jan – Jun

2015

2006

6.4% Source: GfK Retail Panel, Sales Value %

*AT, BE, CH, CZ, DE, ES, FR, GB, HU, IT, NL, PL, PT, RU, SK, UA **CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA Sales figures of Smart-Mobilephones are calculated with "Non Subsidised estimated Prices“ *** EU11

definition marketplace

Platform on the Internet for sellers/merchants to offer products and prospects/customers view these

products and purchase.

THE ROLE OF MARKETPLACES The intermediary between two worlds

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Safety Policy

Trust

Law

Buyer

Merchant

Transaction

Technology

Mobile

DNA OF MARKETPLACES Have a look which dna fits to your own dna!

Developed by p.digital and BVOH 6

Core Register Seller Region Type Category Listing Item

Merchant based

Neutral

Service based

open

closed

business

private

Local

National

International

Transaction (buy it now)

Auction

Classified

Horizontal

Vertical

Catalogue

Article

new

used

handcrafted

335xinEU

mostinDE

74Owners

ONLINE MARKETPLACES PER COUNTRY You can find many marketplaces in European countries

DE FR IT ES NL UK AT PL SE BE DK FI

60 30 24 18 18 17 15 14 13 13 12 10

STATISTICS ON MARKETPLACES ACROSS EUROPA 157 Marketplaces offer Full Range on Category

BuyItNow79%

Owner MPs Mascus 33 eBay 25 Spartoo 25 Chrono24 21 Groupon 17 fruugo 16 MiniInTheBox 16 PixMania 13 Verticomm 12 Leboncoin 11 Mercateo 11

Special Interest MPs Fashion 41 Machinery 33 Automotive 26 Watches 21 Wine 12 Handmade 9 Home&Garden 8 Collectibles 6 Technology 6 Books 5 Media 4 Sport 2 Ticketing 2 Weapons 2 Food 1

MARKETPLACESACROSSEUROPE

TOP1-25

11

MARKETPLACESACROSSEUROPE

TOP25-50

TOP 20 MARKETPLACES IN GERMAN (D/A/CH REGION)

TOP URL Country Category Core B2X Type Enterprise Base 1 amazon.de DE Full range S B2C T Amazon US 2 ebay.de DE Full range N B2C T eBay US 3 ebay-kleinanzeigen.de DE Full range N B2C C eBay US 4 mobile.de DE Automotive N B2C C eBay US 5 otto.de DE Full range S B2C T Otto DE 6 autoscout24.de DE Automotive N B2C C Autoscout24 DE 7 willhaben.at AT Full range N B2C C Leboncoin FR 8 zalando.de DE Fashion S B2C T Zalando DE 9 check24.de DE Technology N B2C T Check24 DE 10 de.dawanda.com DE Handmade N B2C T DaWanda DE 11 ricardo.ch CH Full range N B2C T Tamedia CH 12 markt.de DE Full range N B2C C markt.gruppe DE 13 ebay.at AT Full range N B2C T eBay US 14 groupon.de DE Full range S B2C T Groupon US 15 kleiderkreisel.de DE Fashion N C2C T Kleiderkreisel DE 16 home24.de DE Home&Garden S B2C T Rocket Internet DE 17 rakuten.de DE Full range N B2C T Rakuten JP 18 shpock.de DE Full range N C2C C Shpock DE 19 egun.de DE Weapons N B2C C eGun DE 20 tutti.ch CH Full range N B2C C Leboncoin FR 21 auto.ricardo.ch CH Automotive N B2C C Tamedia CH 22 hitmeister.de DE Full range S B2C T Hitmeister DE 23 ebay.ch CH Full range N B2C T eBay US 24 autoscout24.at AT Automotive N B2C C Autoscout24 DE 25 allyouneed.com DE Full range N B2C T DHL DE

CHOICE

CONVERSION

COMMUNITY

COMPETITION

CONVENIENCE

CERTAINTY

COST

CHANCE

CHANNEL

CROSSBORDER

TOP 10 USPs OF ONLINE-MARKETPLACES To enter a new market there is nothing easier than a marketplace

ALWAYSBEATTENTATIVEABOUTHOWAMARKETPLACEDEVELOPS

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Bundesverband Onlinehandel Choice in eCommerce

For Choice and Innovation

in Trade

Choice ineCommerce

Initiative für Angebotsvielfalt und Innovation im Online-Handel

p.digital

Choice ineCommerce

Initiative für Angebotsvielfalt und Innovation im Online-Handel

p.digital

Entering Europe Strategy Workshop •  Individual workshop to identify the most

effective way to enter the European market >  Individual 2.500€ / day

Strategic Marketplace Workshop •  Right Choice Of Marketplace •  Manage Amazon And Other Marketplace Business •  Start Your Own Marketplace >  June, 10th in Berlin: 850€ or individual 2.500€

eBay Excellence Workshop •  Run eBay Business with or without eBay •  Optimize eBay Business to increase revenue •  Do‘s and Dont‘s on eBay >  June, 17th in Berlin: 850€ or individual 2.500€

DISTREE EMEA SPECIAL