E-commerce Berlin Expo 2017 - The template in the shopping basket is redefining standards: How digital insurance solutions are disrupting traditional markets

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

Digital insurance solutions are disrupting traditional marketsMark Szabo,simplesurance group


The template in the shopping basket is redefining standards:

How digital insurance solutions are disrupting traditional markets


Do you want fries with that?

Traditional cross-selling


Florists sell chocolate and greeting cards

Tourist Agencies sell travel cancellation insurance

Media Markt sold „Fitness & Phone“

Offline cross-selling


Why cross-sale of product insurances?


Mobile as new anchor product


E-commerce solutions


Assicurazione furto

Automated cross-selling of product insurances in e-commerce


Online store solutions

Distribution channels

White label shops

Easy installation for alle-commerce shops.

Simple solution for retargeting, email,

after-sales and offline activities.


PluginEasy Integration

APIFull Integration

Integration

Billing

CRO

Touchpoints

Frontend

Matching

Maintenance

2 hours

Via simplesuranceYes

1-2

simplesurancesimplesurancesimplesurance

1 day

Via Partner

No

3

Partner

Partner

Partner

Integration options


Plugin


• Easiest integration

• Highest conversion rate

• A/B-Testing

• Attention screen

• Overlay information

• Billing via simplesurance

Plugin Integration – Checkout page


Purchasing process through Plugin

Customer adds insurance to the basket

via product or basket/checkout page

All information required is automatically taken from

purchase details

Customer receives invoice via email to purchase the

insurance

Electronic insurance certificate is forwarded to the

customer via email


APIFull Integration


• Multiple touchpoints

• Product page

• Basket page

• Checkout page

• Multi option / Multi product

• Overlay information

• Attention-screen

API Integration – Multiple touchpoints


Purchasing process through API

Customer adds insurance to the basket

via product or basket/checkout page

Electronic insurance certificate is forwarded to

the customer via email

All information required is automatically taken from purchase details


White Label Shop


• E-mail campaigns

• After sales campaigns

• Retargeting

• Massive pool of insurable

devices

• Optimized for mobile and

desktop

• White Label Shop in your CI

• Quick and easy conclusion

Ideal solution

for:

White Label Shop


Leading provider for automatic cross-selling solutions


Cross-selling solutions work mobile / responsive


Products we insure

Musical Instruments

PetsTires

Mobile Electronics Stationary Electronics / Household

Bikes

Glasses / Sunglasses

Furniture

DIY - Tools Travel Cancellation

Insurance

Babystrollers


We are a trusted partner

1,700+ Partners


© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin *Optimization-module: PCT Patent Application No. PCT/IB2016/054594

Continuous performance optimization:

A/B Testing infrastructure

Traffic-split percentage-wise

Up to 4 variations in parallel

Real-time performance monitoring

Optimization of commission for the

partner shop

Testing of different parameters (UX,

design etc.)

Testing of product-options / price points

Testing of insurance products in parallel

(e.g. warranty extension vs. insurance)

12

12

Data driven performance optimization (100-200% uplift)


Benefits of cross-selling


Benefits of cross-selling

Easy to integrate

Additional Service in your

Shop

Makes you stand out from

competitors

Makes money for you

Europe-wide coverage


We let the customers of your shop add an insurance in 1 single click


Thank youMark SzaboSales Manager International Key Accounts

Phone: 0049/ 306 88316 361Mobile: 0049/ 151 16568434E-Mail: [email protected]

Retail

E-commerce Berlin Expo 2017 - The template in the shopping basket is redefining standards: How digital insurance solutions are disrupting traditional markets