Digital Signage Future Trends 2015 [SAMPLE]

Digital Signage Future Trends

2015

© 2015 NETWORLD MEDIA GROUP 2

Page 3 Executive Summary

By Christopher Hall, editor, DigitalSignageToday.com

Page 10 Industry Survey Results

Page 11 Restaurants Page 13 Digital billboard operator Page 14 Advertising agency Page 15 College/university Page 17 Hotel/resort Page 18 Retailer Page 20 Bank/financial institution Page 21 All end-users Page 28 Solution providers

Page 31 Industry Insights

Page 31 Digital Signage Player Developments Will Drive Market Growth in 2016 and Beyond By Jeff Hastings, CEO, BrightSign

Page 34 DOOH Media Arrives: Consistent, Scalable and Sustainable By Dan Trotzer, vice president of Pump Media business operations, Verifone Media

Page 37 From the Trenches: Digital Signage Future Trends By Rick Mattock, CTO and SVP of technology, RMG Networks

Page 40 The Future of Digital Signage in Fast Casual Dining By Tom Nix, CEO, Scala

Page 43 Interactivity and Engagement: The Future of Displays By Jennifer Davis, vice president of marketing and product strategy, Planar Systems

Page 45 More Data, More Problems: The Case for Visual Communications By David Levin, president and CEO, Four Winds Interactive

Page 48 Now Trending: What the Year Ahead Has in Store for Digital Signage Applications By Richard Ventura, vice president of business development and soluctions, NEC Display Solutions

Page 53 Productivity of Place is the Highest Priority By Lyle Bunn, analyst, advisor and educator, BUNN

Page 56 The Modern Dashboard By Ryan Gushue, director of marketing, Enplug

Page 59 The Upward Trajectory of DOOH By Stephen Freitas, chief marketing officer, Outdoor Advertising Association of America, Inc.

Digital Signage Future Trends 2015 ©2015 Networld Media Group. 13100 Eastpoint Park Blvd., Louisville, KY 40223. (502) 241-7545. All rights reserved. No part of this publication may be reproduced without the express written approval of the publisher. Viewpoints of the contributors and editors are their own and do not necessarily represent the viewpoints of the publisher.

Christopher Hall, editor, DigitalSignageToday.com

[email protected]

Brittany Warren, custom content editor

[email protected]

Alan Fryrear, chairman

[email protected]

Tom Harper, president & CEO

[email protected]

Kathy Doyle, executive vice president and publisher

[email protected]

SURVEY RESULTS DIGITAL SIGNAGE FUTURE TRENDS 2015 10

1. Where is your company headquartered?

2. Would you describe you or your company/institution/agency as:

3. Which of the following best describes your company/organization?

Note: Not all data will add up to 100% due to rounding

A digital signage solution (hardware,

software, services) provider?

57%

A digital signage

end-user/deployer?

A potential digital

signage end-user?

21%

22%

United States

50%

Canada

7%Asia

18%Europe

16%

Latin America

4%

Africa

3%

Other

5%

3%

2%Middle East

Australia/New Zealand

Advertising Agency4%

Stadium/Arena Operator 1%

Casino1%

Digital Billboard Owner 2%

Digital Out-Of-Home

Advertising Network Operator 7%

Government/Public Sector Agency 3%

Health Care Facility 2%

Hotel/Resort1%

Non-profit Agency2%

Public Transportation Agency1%

Bank/Financial Institution

16%

College/University

8%

Restaurant/Foodservices

Provider

16%

Retailer

11%

Other

26%

Other includes: Researcher, telecommunications, real estate, kiosk operator, ATM operator, insurance

Other includes: United Kingdom, India, South Africa, Israel, Indonesia, Mexico, Russia, Carribean, Brazil, and Korea

ALL END-USERS DIGITAL SIGNAGE FUTURE TRENDS 2015 21

38. How much are you or your agency/company/institution/ organization planning to spend on digital signage in the next year?

39. How much are you or your agency/company/ institution/organization planning to spend on digital signage in the next two years?

SU S O SSURVEY RESPONDENTS: US SALL END-USERS

$0

14%

Less than $5,000

27% $5,001 to $25,000

26%

$25,001 to $100,000

15%

$100,001 to $1 million

14%

More than $1 million

5%

$0

11%

Less than $5,000

16%

$5,001 to $25,000

28%

$25,001 to $100,000

24%

$100,001 to $1 million

14%

More than $1 million

8%

40. On what will that be spent? (Pick your top three):

41. How will your budget for digital signage change over the next two years?

10%

20%

23%

31%

36%

41%

43%

43%

64%

Replacing old non-display hardware?

Maintenance of current deployments?

Replacing old displays?

New software?

Content management services?

New media players or other hardware?

Content production?

New deployments?

New displays?

Increase

50% Stay the same

20% Decrease

2% Don't know

28%

SOLUTION PROVIDERS DIGITAL SIGNAGE FUTURE TRENDS 2015 28

SU S O SSURVEY RESPONDENTS: SSO U O SOSOLUTION PROVIDERS

signage over the next two years?

63. Which of the following best describes your company/organization?

64. What is the size of your company (by annual revenue)?

AV Distributor/Reseller 9%

Digital Billboard Manufacturer

Integrator/Installer

15%

Software Provider

16%

Other

19%

DS Content Provider 10%

DS Display Manufacturer 10%

2%

Media Player Provider 3%

Pro A/V2%

Network Installer 1%

Service Company10%

Wireless service provider 1%

Less than

$1 million

32%

$1 to $4.9

million

21%

$5 to $49.9

million

23%

$50 to $99.9

million

6%

$100 to $999.9

million

8%

$1 billion or more

10%

Banking/financial8%

Government/public sector

Entertainment4%

Sports/Arenas2%

2%

Transportation 4%

Hospitality4%

Education5%

Trade show1%

Retail

44%

Advertising

16%

Restaurant

11%

© 2015 NETWORLD MEDIA GROUP 53

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Investment planning:

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Lyle Bunn

analyst, advisor and educator, BUNN

Lyle Bunn is an analyst, adviser and educator providing digital place-based media subject matter expertise to end-users and providers. He has advised foodservice, banking, retail and hospitality organizations, along with other end-users, brands and providers to plan, design, source and optimize digital signage systems. He has been recognized for those contributions, published more than 300 articles, white papers and how-to guides and trained over 10,000 professionals. See www.LyleBunn.com.

US S G

Productivity of Place

is the Highest Priority

The opportunity cost of not using digital signage

now exceeds the cost of using it to improve productivity of place.