Embed Size (px)
Citation preview
Digital SignageCheat Sheet
So how do you launch a successful digital signage strategy?
Digital Signage Objectives:
Digital Signage is proving to be one of the hottest trends in advertising and marketing. It’s effective at spreading brand awareness, way-finding, emergency alerts and interactivity.
Understanding the benefits of digital signage and evaluating your goals early can save you costly mistakes through the planning and purchasing phases.
At Level 3 Audiovisual we created this comprehensive digital signage checklist to help assure your needs are met, you have a successful digital signage deployment and you achieve a return on your investment.
Let’s define what you want to accomplish so we can determine the right solution for you.
Increase Customer Engagement
Increase Brand Awareness
Achieve a Modern Aesthetic
Enable Better Communication
Reduce Printing Costs
Reduce Paper Waste
Support the Community
Educate Customers on your Services and Offers
Allow Customers to Engage with your Brand
Appeal to Foot Traffic
Increase Cross Sell Opportunities
Act as an Advertising Tool
Increase Product Awareness
Provide a Better Experience
More Choices for Customers to Engage with the Brand
Provide Entertainment
Way-Finding and Emergency Alerts
Interactivity with Multi-Touch and User Experience
“Studies have shown that retail locations utilizing digital signage and interactive kiosk technology have a 46% increase in driving revenue and a 44% increase in brand awareness.”Source: http://www.digitalistmag.com/industries/how-digital-signage-drives-marketing-roi-01249973
Level3AV.com | 1-877-777-5328 | [email protected]
Click below to join the conversations on our social channels!
Digital SignageCheat Sheet
Digital Signage Options:
Dynamic Screens: An electronic display device (i.e. LCD, LED, Plasma) connected to a content management system (CMS) that displays pre-selected, push messaging.
Interactive Screens: A digital display with an interactive touch screen that allows users to engage with content and choose what they want to view. Includes customized applications to access information such as brochures, tutorials, videos, maps, coupons, quizzes and more.
Provide Tips to your Customers
Promote Philanthropic Efforts
Advertise Products or Services
Broadcast Weather & News
Promote Community Events
Introduce Staff Members
Interactive Products or Services
Business Location Finder
Digital Brochure
Digital Catalogs
Coupons, Promotions & Sales
Games related to Brand
Video Chat with Staff
Check-In Kiosk
Event Schedules
Surveys
Advertise Promotions
Showcase Social Media Updates
Highlight Company News
Product Education
Highlight Customers You’ve Helped
Other:________________________
Sign Up Forms
Wayfinding and Directories
Tutorials or Training
Interactive Videos
BYOD Connectivity
Windows 8+ Gesture Control
RFID Integration
Social Media Engagement
POS Self Checkout
Online Ordering
Click below to join the conversations on our social channels!
Level3AV.com | 1-877-777-5328 | [email protected]
Digital SignageCheat Sheet
Digital Signage Options:
Video Walls: Dynamic, large format digital displays using LED, LCD or a combination ofboth to present stunning high quality video footage in unique sizes and customizations.
Product Videos
Services Videos
Corporate Videos
Relevant News & Information
Upcoming Event Promotions
Advertising/Marketing
Multi-Touch Interactivity
Control Room Displays
Mosaic Patterns
Aesthetic Enhancements to Architecture
Other_______________________
Click below to join the conversations on our social channels!
Way to go! Now you have a better outline of your uses for digital signage!
Don’t stop now! With a better understanding of your goals with digital signage now is the perfect time to reach out to Level 3 Audiovisual and setup a FREE consultation with one of our Business Development Associates who will help you bring your goals to reality!
Click the link below and email us today!
Get Me Started!
Level3AV.com | 1-877-777-5328 | [email protected]
