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Fashion & Art Appreciation of Bubble Wrap (F.A.A.B.)22
CENTURY BUBBLEWRAPJean Camargo, Chelsea McAnultyCharlotte McAnulty,
Cian Newell.
College of Tourism and ArtsBB Events and PR, Year 2 John
Carty
ND Introduce yourself & group.State why we are here &
what we are going to present:(F.A.A.B.) Fashion & Art
Appreciation of Bubble WrapOur plan is to build a positive image of
Bubble Wrap in Ireland so sales can be improved.1
Invented in New Jersey, 1957. - Alfred Fielding and Mark
Chavannes - Wallpaper - Insulator - Packaging toolBranded as Bubble
Wrap in 1961.
Packaging material.HISTORY
Alfred Fielding and Mark Chavannes founders of The Sealed Air
Corporation in 1960.Innovative 3D wallpaper, - did not succeeded. .
Greenhouse insulator, did not succeeded. Branded as bubble wrap in
1961, - protective packaging tool. First customer IBM (innovative
computer system) protect computer called IBM 1401 while being
shipped.
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Popularity
Why So Popular?
- Protects Goods - Transported. - Stored( $4 Billion Annually
Sales By Sealed Air) 10% Being Bubble Wrap Alone.($ 400 Million
Aprox.) - Pop Sound.Stress Reliefs
Why are bubble wrap so famous? They protect goods while being
transported or stored from being scratched or being damaged, by
receiving direct impacts.For this reason companies all over the
world buys it to transport their goods. In result to this it is
estimated that 4 billions dollars are sold by sealed air
corporation annually 10 % of the sales being bubble wrap sales
alone.3
Public
Target Market - Students - Fashion - Art - Business
- ArtExhibitors - FashionDesigners
Why ?
This event is focused on students (mainly students studding
Fashion, Art & Business)The reason why we picked this target
marked in specific is because these people will be our future
buyers.In a short future all these students will be graduating and
opening their own business. The reason why we are targeting Art
Exhibitors and Fashion Designers would be to inspire them with the
new product we promoting.
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Proposed Event
(F.A.A.B.)Fashion & Art Appreciation of Bubble Wrap New
Products:
JacketsHatsDressesEtc.
So what can we do to bring a positive image to Ireland About
Bubble Wrap? And also improve our sales by siring awareness in
Ireland?
We decided to organise a Fashion Show to launch our new ideas of
products in Ireland. This would bring awareness of new products
that could possibly become well known increasing a lot the number
of sales.This would raise the awareness of bubble wrap in Ireland
allowing people to interact with our products in their daily
routines.
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Fashion & Art Appreciation of Bubble Wrap
Date:30th April 2015Time:16:00 20:00Room: Red SquareRoom to be
set up like this As not many students would have the time or money
to travel to the event we are bringing the event to the students in
GMITWe plan to host the event on 30th April 2015.From 4pm 8pmWe
believe that GMIT would be the perfect venue for this event as it
has every facility required for it.parkingtarget marketeasily
access6
Communications Plan
Communicating with Target Market
- Email (Student Union)- FaceBook (Student Union)-
Posters/Fliers- Twitter- Radio (GMIT, Local)
communications is one of the most important part of the event
planning. Due to this reason it has to be done well. Communicating
with the right people is necessary.90 % of the event planning is
communicating whether it be replying to e-mails or having meetings
or ordering products & servers.
With the help of the Student Union we will be sending out emails
to our specific target market within the college.They will also
help us promote trough their facebook and twitter page as our
target market can be easily be contacted by them.
Posters and fliers will be put up in the campus and shops near
by to do with fashion, clothes, and marketing.
The event will also be promoted on the local radio station and
also the GMIT radio.
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Methods of Information
Website- facilities- information- description of event- how to
get to venue- accommodation- etc.
A website will be set up where users can easily access all the
information about the event and facilities.Including parking,
transport, accommodation etc.This website will also be providing a
map of the venue, Information about the event including
description, programme ( which would also have been sent by email
)Etc.8
F.A.A.B.STARTDURATIONPERIODSOctNovDecJanFebMarAprMeetings17Book
Venue13Contact Valunteers43Contact Suppliers32Send Order To
Suppliers42Catering52Promotion44CompletedNot CompletedTime Line
(Gantt Chart)
Marketing Budget PlanCategoryEstimatedQuantity EstimatedCost per
Unit EstimatedSubtotal NotesEquipment/ ServiceStage1 800.00 800.00
www.stagelighting.ieAudio/Visual1 5,000.00 5,000.00
www.stagelighting.ieVenue1 1,000.00 1,000.00 www.gmit.ieSecurity5
80.00 400.00 www.deltasecurity.ieDrinks100 2.00 200.00
www.cocacola.comFood (Chips)250 2.50 625.00
www.gmit.iePromotionWeb1 200.00 200.00 GMIT Students
(cheapest)Radio2 150.00 300.00 www.iradio.ieFliers/posters200 0.09
18.00 StaffValunteers30 - - Research Costs Total 8,225.00
Conclusion
Why would our event work?
How will this influence on the company's 60th anniversary?
Would this increase it popularity in Ireland?
We are bringing the event to its target market and not people to
the event, this always result in a higher amount of attendees.
New styles of clothes are invented every season.. If this is
successful, it can be a new era for the sealed air corporation.
This could double their sales and increase their production
massively. For this reason it would be the main reason to be
remembered due to it great success.
Yes I believe that with this idea, whether it is successful or
not it can have a great positive impact on the population. It would
make the population aware of the different functions of bubble
wrap, possibly increasing its sales in Ireland.11
Conclusion
Target Market Future Clients
New Business More Sales.
Jean Camargo, Chelsea McAnulty, Charlotte McAnulty, Cian
Newell.
By choosing this target market we are making our soon business
people aware of our products,
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