Sources: http://www.statista.com/statistics/286425/most-in-demand-back-to-college-items-amongst-us-consumers/ http://www.statista.com/statistics/286441/back-to-college-furnishings-amount-us-consumers-planned-to-spend/ http://www.statista.com/statistics/286434/back-to-college-electronics-amount-us-consumers-planned-to-spend/ http://www.statista.com/statistics/286438/back-to-college-school-supplies-amount-us-consumers-planned-to-spend/ https://nrf.com/media/press-releases/the-heels-of-historically-high-back-school-season-2013-spending-expectations http://www.practicalecommerce.com/articles/57199-10-Back-to-school-Tips-to-Increase-Your-Sales-This-Season st. & as. WHAT STUDENTS BUY 0 20 40 60 80 100 94% College supplies: textbooks, notebooks, etc. 82% Clothing 64% Footwear 50% Shower & bathing items 48% Backpack or bookbag WHEN STUDENTS BUY Of students and their parents say they will begin their shopping at least 2 months prior 30% Of students and their parents say they will begin their shopping 3 weeks or 1 month prior 35% Of students and their parents say they will begin their shopping 1 to 2 weeks prior 20% WHERE STUDENTS BUY 48% Of students will do their shopping at discount stores 43% Of students will do their shopping at department stores HOW MUCH STUDENTS SPEND $104.76 $203.28 Dorm & Apartment Furnishings Average Electronics & Computer Accessories Average U.S. students said they only planned to spend an average of on their back-to-college supplies $62.92 HOW TO INCREASE SALES The college shopper is likely to spend more if stores: Create a special back-to-school section Let shoppers personalize their products Get every angle on camera Give away helpful content Write detailed product descriptions Oﬀer deals Use remarketing campaigns Ramp up their social media eﬀorts Optimize for mobile Back to School e-Commerce Back to School e-Commerce COLLEGE EDITION As students get ready to head back to campus, let's take a look at the eCommerce back-to-school market for College students.

College Back-to-School eCommerceInfographic

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College and University and Back To School and Online Spending and eCommerce and Online Shopping and School Supplies and Clothes The back-to-school season is quickly becoming a landmark window for eCommerce sales. In our latest infographic, we profile the spending habits of College students in their back-to-school shopping behavior.

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Page 1: College Back-to-School eCommerceInfographic

Sources:

http://www.statista.com/statistics/286425/most-in-demand-back-to-college-items-amongst-us-consumers/http://www.statista.com/statistics/286441/back-to-college-furnishings-amount-us-consumers-planned-to-spend/http://www.statista.com/statistics/286434/back-to-college-electronics-amount-us-consumers-planned-to-spend/http://www.statista.com/statistics/286438/back-to-college-school-supplies-amount-us-consumers-planned-to-spend/https://nrf.com/media/press-releases/the-heels-of-historically-high-back-school-season-2013-spending-expectationshttp://www.practicalecommerce.com/articles/57199-10-Back-to-school-Tips-to-Increase-Your-Sales-This-Season

st.

& a

WHAT STUDENTS BUY

0 20 40 60 80 100

94% College supplies: textbooks, notebooks, etc.

82% Clothing

64% Footwear

50% Shower & bathing items

48% Backpack or bookbag

WHEN STUDENTS BUY

Of students and their parents say they will begin their shopping at least 2 months prior30% Of students and their parents say

they will begin their shopping 3 weeks or 1 month prior35%