Actionable Intelligence to Target New Age Customers

www.zensar.com

Reduce marketing

cost by

12% to 15%

with better allocation

of marketing budgets

Busin

ess V

alu

e

Increase ROI

on marketing

efforts by

25% to 30%

Improve

incremental

sales by

18% to 24%

Increase revenue from

promotional sales by

24% to 30% with better

timed promotions

Reduce marketing

cost by

with better allocation

of marketing budgets

12% to 15%

Busin

ess V

alu

e

Increase ROI

on marketing

efforts by

25% to 30%

Improve

incremental

sales by

18% to 24%

Increase revenue from

promotional sales by

with better

timed promotions

24% to 30%

Increase customer

retention rates by

at least 20% withtargeted campaigns

Increase customer

retention rates by

at least with

targeted campaigns

20%

The retail industry is constantly evolving with

dynamic consumer trends and the influence of

technology at several touch-points in the buying

process. Retail thrives on consumer interaction,

influence and ultimately the purchase decision.

The emergence of large amounts of customer

data generated and collected in the process can

serve as valuable input towards the retail mix of

promotions and campaigns so as to attract and

retain better.

Targeted promotional efforts will work better

with the retailer moving closer to the consumer

by understanding their needs and preferences

while adopting a model of capturing consumer

data.

helps retailers

approach their marketing mix differently by

uncovering consumer spend patterns and

segmenting customers to re-direct marketing

effort and spend that can be quantified.

With unique analytical insight about your

customers and prospects, the intelligence can

be aligned around customers to build

competitive advantage.

Zensar's - CMO Workbench